engaging in a now media continuum - du4 for mri
DESCRIPTION
Chris Dufour, Senior Vice President of the MountainRunner Institute, presents a talk on how to engage in a "now media" continuum.TRANSCRIPT
ENGAGING IN A “NOW MEDIA” CONTINUUM
Some tips for influencing in the 21st century
July 6, 2010
Christopher P. DufourSenior Vice President for Strategy, MRi
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Du4• Follow on Twitter: http://twitter.com/du4 • Read blog: http://mustbeawesome.com• Work with: http://www.linkedin.com/in/chrisdu4• Share on Google Reader: [email protected]• Talk books at Goodreads (username: Dufour)• Friend on Facebook: http://facebook.com/chrisdu4
You’ll never find an easier target to influence.
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First things first…
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How do I influence in a Now Media environment?
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The 1st rule of Now Media Club is…
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The 2nd rule of Now Media Club is…
LISTEN!!!
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Enable space for dialogue
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Be genuinely involved
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Understand your community’s memes
http://www.youtube.com/watch?v=7ZWaWrvJ7nA&feature=player_embedded
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Understand tools before deploying them
Courtesy Brian Solis, PR 2.0
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Build ecosystems
Courtesy The Dachis Group
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Doesn’t sound like you’re spreading YOUR message, does it?
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Now = SOCIAL
Social = Participatory
Participatory = Competitive
Competitive = Equilibrium
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Huh?!
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CaseStudy:
BarackObama for President
Courtesy Linkcrafter Blog
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How Obama engaged in a Now Media continuum to win 2008 election
• Listened to citizens (potential voters)• Listened to competitors, supporters, and other actors• Enabled dialogue via town halls, social media, etc• Genuinely cared about people’s concerns• Used memes to great campaign effect (Pepsi, YouTube)• Researched social tools & used right ones for effect• Built a participatory ecosystem via web & social media
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Obama Campaign Community Continuum
Courtesy Linkcrafter Blog
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Parting shots
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Twitter tips
• Follow back EVERYONE• Retweet 4x as much as you tweet• Ensure every 3rd original tweet links to a separate credible source (news, video, other Twitter user, etc.)• Ask questions of your followers• Respond immediately to @replies• Make your tweets easily retweetable (under 120 characters)• Use a human photo• Use simple but attractive background avatar• Use short hashtags• Use multitasking client (Seesmic, TweetDeck, Hootsuite)
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Sometimes, people just wanna hate
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The future: Geo-location & Hyperlocal
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The future: Transmedia
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Thanks!
Christopher DufourSVP for Strategy, MountainRunner [email protected]@mustbeawesome.comBlog at http://mustbeawesome.com@Du4 on Twitter