continuum intro
DESCRIPTION
A brief description by ContinuumTRANSCRIPT
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INTRO
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Making life better by designing products, services, and experiences that work for people and the businesses that serve them.
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DESIGN DRIVES BUSINESS
Designing Experiences
Business Innovation
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CONTINUUM
CREATIVE THINKING BUSINESS LOGIC
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DESIGN THINKING
Design Thinking is the strategic process we use to produce tangible results. It’s about generating new ideas, not reworking old ones. It’s about understanding people, not just what the numbers say. It’s a way to find solutions that satisfy the needs of both the business and the customer to create product and service encounters that generate desire, create delight and inspire loyalty.
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GLOBAL PERSPECTIVE, REGIONAL SENSITIVITY
Los Angeles Boston Milan Shanghai Seoul
Our offices
Recent fieldworks
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MAKING AN IDEA AS BIG AS IT CAN BE
Service strategy
Digital design
Environment design
Product design
Brand design
Experiential modeling
Systems design
Business design
TechnologyDevelopment
Front ofHouse
Back of House
DIGITALTOUCHPOINT
ENVIRONMENT
TOUCHPOINT
STAFFTOUCHPOINT
PRINTTOUCHPOINT
PRODUCTTOUCHPOINT
CONSUMER COMPANY
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ENVISION NEW EXPERIENCES
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Prototyping is an essential part of business innovation, and we live by that principle ourselves. We have prototyped our organization for a year to get it right and are now ready to talk about it.
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SERVICE DESIGN IMPACTS MANY INDUSTRIES
Hospitality Services:• How can we improve the experience of room service in hotels?• How should our staff be organized to deliver on this experience?
Health Services: • What should the patient experience be like in a blood lab? • How can we design an environment that meets what patients and technicians really need?
Government Services:• How can we help people process their tax forms?• What kinds of online tools and touch-points will help?
Financial Services:• What will banking mean for people in 2020?• How will this customer experience ensure that we are differentiated and relevant?
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Selected cases
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DIAGNOSTICS FOR EMERGING MARKETS
DAKTARICD4 cell count, moving the lab to the village.
http://continuuminnovation.com/advancedsystems/Work/Portfolio/Daktari.aspx#/sort/industry/filter/26/single
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UNENCUMBERED MEDICATION
INSULETImproving the lives of people with diabetes.
http://continuuminnovation.com/advancedsystems/Work/Portfolio/Insulet-OmniPod.aspx#/sort/industry/filter/26/single
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HOSPITAL OF THE FUTURE
HERMAN MILLERA patient environment that promotes health.
http://continuuminnovation.com/advancedsystems/Work/Portfolio/Herman-Miller-Compass.aspx#/sort/industry/filter/25/single
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GROWTH IN EMERGING MARKETS
PAMPERSDiapers for emerging markets
http://continuuminnovation.com/Work/Portfolio/Procter---Gamble-China.aspx#/sort/industry/filter/2/single
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SOCIAL INNOVATION
GRAMEENFOUNDATIONCreating leaders for the field
http://continuuminnovation.com/Work/Portfolio/Grameen-Foundation.aspx#/sort/industry/filter/24/single
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SOCIAL INNOVATION
ROCKFELLERFOUNDATIONDesign for social impact
http://continuuminnovation.com/Work/Portfolio/Rockefeller-Foundation.aspx#/sort/industry/filter/24/single
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