engagement and social media
DESCRIPTION
Slides used in blog post http://socialwrks.com/?p=1733TRANSCRIPT
Stephen Danelutti
Engaging customers in a social world
1
Would your friends recommend yourproduct/service to their friends?
Friend’s recommendations more effective than Ads
How well are you facilitating recommendations?
How do you satisfy the demand for instant gratification?
3
Listen
Buy
Registration: No long registration process Ask minimal data during the process No software installation if possibleNo jumping around
Using product/service first time: Don’t expose all the featuresGuide user through one narrow path 0 to WOW in a minute
4
Provide at least one end to end experience that is
10 Xbetter than the
existing solutions
How are you competing in the age of experience?
Using gamification to engage
Using analytics to engage
Using crowdsourcing to engage
Use technology to “listen”, understand, quickly respond to preferences
Integrate marketing with design/manufacturing - involve customers early in development
Customer becomes “co-producer” and loyal
Allow to comment and vote
Capturing business activities
Participate in pooling
Other engaging tactics
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9
Thank you
www.socialwrks.com