social media & public engagement
DESCRIPTION
Research Futures workshop providing insights, tips and links to resources supporting public engagement using social mediaTRANSCRIPT
Social Media & PEErinma Ochu@erinmaochu
Schedule
15.30: Aims
15.35: Interest, Experience & Problems
15.40: Audience Insights & channels
15.45: Case Study: Turing’s Sunflowers
15.55: Exercise
16.20: Feedback & Close
What is public engagement
• Myriad of ways in which activity and benefits of higher education and research can be shared with the public
• Engagement is by definition a two-way process, involving interaction, listening, the goal of generating mutual benefit
National Coordinating Centre for Public Engagement
What is public engagement
National Coordinating Centre for Public Engagement
Aims
• Share Tips & Insights
• Learn about audiences online
• Consider measuring & monitoring success
Cross Platform Behaviour
• Multi-screeners
• Usage driven by context
– E.g. location, goal, time available
• Frequently move between devices
• 4 main devices for different purposes
http://bit.ly/1aZHPgA
Social Media Strategy Checklist
• Communications plan?• Which channels?• Day to day running?• Building Community?• Measurement?• Reputation
management?• Exit Strategy?
http://bit.ly/11p7M7P
Audience insights
• Who’s using which channels (country, age, income, gender): http://bit.ly/10NGacZ
@turingsunflower@turingsunflower
…the sunflower is mine… Van Gogh 1880
…the sunflower is mine… Van Gogh 1880
@turingsunflower@turingsunflower
Blog: http://www.turingsunflowers.com/blog/Facebook page: https://www.facebook.com/TuringSunflowersFlickr pool: http://www.flickr.com/groups/turingsunflower/Twitter account: https://twitter.com/TuringSunflowerYouTube channel: http://www.youtube.com/playlist?list=PLF8432F8A908BA542 Website: http://www.turingsunflowers.com
BBC Learning
What did people do?
http://www.Sallyfort.com http://bit.ly/ZL3sSd
Monitoring Impact
• Bitly: https://bitly.com • Impact story: http://impactstory.org/• Google analytics: http://bit.ly/14dFPkF• Facebook Insights: http://on.fb.me/10VSzbk
Problem 1• Consider an audience you’d like to engage
with?
• How could you find out what interests them?
• How might you engage them in your research?
http://bit.ly/17WDS00
Problem 2• Consider your online presence as researcher
• How could you increase and make your work more accessible using social media
• How might you monitor your online impact?
Resources• These slides: www.slideshare.com/erinmaochu
• Social Media & PE links from presentation: http://bitly.com/bundles/o_7qq0emcjno/1
• Using twitter in research, teaching and impact: http://bit.ly/ZqHbql
• ESRC guidance: http://bit.ly/11fq33i
• Social Media for research, Newcastle University: http://bit.ly/16GAUMB
• Becoming a networked researcher: http://bit.ly/12qYjAr
• Open Data: http://bit.ly/14s7pqS
• Altmetrics, a manifesto: http://altmetrics.org/manifesto/
• Scheduling tools: http://bit.ly/16GCz4M
www.slideshare.com/erinmaochu