social media & employee engagement
DESCRIPTION
On Jan. 16, 2014, thunder::tech president Jason Therrien spoke to the HR Leadership Group of Northeast Ohio on social media and employee engagement. More than 85 HR professionals attended the presentation and participated in a lively discussion around using social media to recruit and retain employees.TRANSCRIPT
Social Media & Employee Engagement
January 16, 2014
Presented by: Jason Therrien
agendageneration cthe auditreputation managementsocial engagementsocial integrationlending a hand with recruitmentsocial media policies
who is this guy?@jasontherrien
thunder:: who?
generation CConnectedall agesmedia consumption changesMovement from a knowledge economy to a social one
#headsdown culture
Content Touch Points
2009
Content Touch Points
2013
Decision making path: New Model
Initial Consideration
Purchase
Post purchase Experience
Ongoing Exposure
Active EvaluatingInformation gathering, shopping
the audit brandexecutives recruitersthought leadersinternal influencers
reputation management
your audit ability to listenworking with social, web, search internal owners the importance of engagement as a proactive approach
listen
SalesSales
R&DR&D
MarketingMarketing
HRHR
AccountingAccounting
OperationsOperations
ShippingShipping
Customer ServiceCustomer Service
LegalLegal
CommunicationsCommunications
ManufacturingManufacturing
engage or witherCOPEsometimes it takes a culture shiftphysically show engagementcapture your culture visually in order to shareshow the numberssupply your executives, thought leaders & influencers content
but! think about delivery
What do you want to look at?
engagement takes many forms
social engagement advantages
instant measurement & success trackingutilityspeediteration
social engagement tacticscause marketingrecognitionvisualize the culturecreate an editorial calendarconsider a hashtag
integrate don’t make it an afterthought support all internal engagement initiatives with social media
lend us a hand!recruitment through a lending handare employees, teams, departments encouraged to share opportunities?if they're not following / given a reason to follow, then it’s harderget them during the onboarding to bake it into the culture
social media policywho’s looked at it in the last quarter?guardrails heads-down generation
if I were in your shoesconduct an auditstake your internal claim in reputation managementengagement with everything! integrate & don‘t let it be an afterthought crowdsource your recruitment efforts revisit your social media policies
questions, comments, jokes or riddles?
Jason Therrien@jasontherrien
www.thundertech.com@thundertech