end to end supply chain security - scms-summit.com€¦ · 27/11/2018  · end to end supply chain...

20
©2018 Sony Interactive Entertainment End to End Supply Chain Security Michael Ahner Head of Logistics Europe Sony Interactive Entertainment Europe

Upload: others

Post on 11-Oct-2020

4 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: End to End Supply Chain Security - scms-summit.com€¦ · 27/11/2018  · End to End Supply Chain Security. Agenda • Supply Chain Planning in a New Release driven sales and marketing

©2018 Sony Interactive Entertainment

End to End Supply Chain SecurityMichael AhnerHead of Logistics EuropeSony Interactive Entertainment Europe

Page 2: End to End Supply Chain Security - scms-summit.com€¦ · 27/11/2018  · End to End Supply Chain Security. Agenda • Supply Chain Planning in a New Release driven sales and marketing

©2018 Sony Interactive Entertainment

End to End Supply Chain Security

Agenda

• Supply Chain Planning in a New Release driven sales and marketing company • High value, commercial risk, security and risk management • Network planning and carrier selection strategy• The transition from security management to SC risk management.

Page 3: End to End Supply Chain Security - scms-summit.com€¦ · 27/11/2018  · End to End Supply Chain Security. Agenda • Supply Chain Planning in a New Release driven sales and marketing

©2018 Sony Interactive Entertainment

SIEE Supply Chain January 2018

Page 4: End to End Supply Chain Security - scms-summit.com€¦ · 27/11/2018  · End to End Supply Chain Security. Agenda • Supply Chain Planning in a New Release driven sales and marketing

©2018 Sony Interactive Entertainment

SIEE Logistics Vision 2021

Deliver a secure, flexible, efficient service to support the PlayStation business and enhance customer

satisfaction across the organisation by using best in class practises and operational excellence.

Page 5: End to End Supply Chain Security - scms-summit.com€¦ · 27/11/2018  · End to End Supply Chain Security. Agenda • Supply Chain Planning in a New Release driven sales and marketing

©2018 Sony Interactive Entertainment

SIEE Security Vision 2021

To adopt and implement robust, innovative, best in class security solutions and practices with our LSP partners to ensure SIEE goods are at all times safe

and secure in our supply chain.

Page 6: End to End Supply Chain Security - scms-summit.com€¦ · 27/11/2018  · End to End Supply Chain Security. Agenda • Supply Chain Planning in a New Release driven sales and marketing

©2018 Sony Interactive Entertainment

SIEE Logistics Issues Today

Lack of visibility

Lack of transport (planning) systems

Lack of relevant data

No Logistics contracts in place across the business

Page 7: End to End Supply Chain Security - scms-summit.com€¦ · 27/11/2018  · End to End Supply Chain Security. Agenda • Supply Chain Planning in a New Release driven sales and marketing

©2018 Sony Interactive Entertainment

SIEE Supply Chain Risks Today

The weakest point of the supply chain is while goods are in transit.

Lack of visibility

Lack of carrier control

Lack of driver control

Lack of compliance against a set of standards or SOPs

Page 8: End to End Supply Chain Security - scms-summit.com€¦ · 27/11/2018  · End to End Supply Chain Security. Agenda • Supply Chain Planning in a New Release driven sales and marketing

©2018 Sony Interactive Entertainment

SIEE Strategic Logistics Initiatives

• Develop a Logistics organisation fit for purpose Central logistics tender management/procurement Central contracts management Local operations management

• Collate and manage all aspects of logistics operational data

• Create visibility + real time reporting capability through digitisation

Page 9: End to End Supply Chain Security - scms-summit.com€¦ · 27/11/2018  · End to End Supply Chain Security. Agenda • Supply Chain Planning in a New Release driven sales and marketing

©2018 Sony Interactive Entertainment

SIEE Strategic Security Initiatives

• Finding the right combination of preventive and reactive measures to achieve the optimal level of supply chain security.

• Carrier Contracts in place for all LSPs – under Central control

• Proactive risk management

• Implementation of Resilience

Page 10: End to End Supply Chain Security - scms-summit.com€¦ · 27/11/2018  · End to End Supply Chain Security. Agenda • Supply Chain Planning in a New Release driven sales and marketing

©2018 Sony Interactive Entertainment

Convergence of Security & Logistics Objectives

Page 11: End to End Supply Chain Security - scms-summit.com€¦ · 27/11/2018  · End to End Supply Chain Security. Agenda • Supply Chain Planning in a New Release driven sales and marketing

©2018 Sony Interactive Entertainment

New Release driven SW company

Page 12: End to End Supply Chain Security - scms-summit.com€¦ · 27/11/2018  · End to End Supply Chain Security. Agenda • Supply Chain Planning in a New Release driven sales and marketing

©2018 Sony Interactive Entertainment

SIEE – Global PS Classic Launch

3rd December 2018

Page 13: End to End Supply Chain Security - scms-summit.com€¦ · 27/11/2018  · End to End Supply Chain Security. Agenda • Supply Chain Planning in a New Release driven sales and marketing

©2018 Sony Interactive Entertainment

SIEE – Global PS Classic Launch

Loss of 1 piece before launchValue = lowCommercial risk = Very high

Loss of 1 FTL after launchValue = highCommercial risk = low

3rd December 2018

November

December

Page 14: End to End Supply Chain Security - scms-summit.com€¦ · 27/11/2018  · End to End Supply Chain Security. Agenda • Supply Chain Planning in a New Release driven sales and marketing

©2018 Sony Interactive Entertainment

SIEE Network planning and carrier selection strategy

• SIEE assign Security Tiers to carriers• SIEE define the Tiers. Each level goes a step further in the

security standards. • SIEE define the requirements per Tier, amended as this is

necessary• SIEE define per region/Country/New Release the required

Security Tier – That means, Only a carrier with Tier 1 Security can go to

countries that are defined as Tier 1 Country• Entire security is scoped to SIEE needs and wishes, and much

more flexible• Example to the right does not show Tier 0 => Highest Level of

Security on Project Basis (Guards / Escorts / Courier to retail / hand delivery / etc.) -> would normally not be active

Page 15: End to End Supply Chain Security - scms-summit.com€¦ · 27/11/2018  · End to End Supply Chain Security. Agenda • Supply Chain Planning in a New Release driven sales and marketing

©2018 Sony Interactive Entertainment

SIEE End to End Supply Chain Security

The transition from security management to SC risk management

Page 16: End to End Supply Chain Security - scms-summit.com€¦ · 27/11/2018  · End to End Supply Chain Security. Agenda • Supply Chain Planning in a New Release driven sales and marketing

©2018 Sony Interactive Entertainment

Visibility – Owning the data

• Inbound supply chain data from SIEI (Descartes/SPRITE) => should have two way interface with Central able to access to data

• All SIE warehouses => need two way interface with Central access to data

• All Carriers => we need to develop two way interfaces between SIEE and Carriers

• SAP BW/Click View for detailed analysis and standardised reporting

• WEB based front end platform for daily management and dashboard senior management

Page 17: End to End Supply Chain Security - scms-summit.com€¦ · 27/11/2018  · End to End Supply Chain Security. Agenda • Supply Chain Planning in a New Release driven sales and marketing

©2018 Sony Interactive Entertainment

Supply Chain Transformation (source: Gartner Supply Chain)

Page 18: End to End Supply Chain Security - scms-summit.com€¦ · 27/11/2018  · End to End Supply Chain Security. Agenda • Supply Chain Planning in a New Release driven sales and marketing

©2018 Sony Interactive Entertainment

Project SupplyStackSIEE Control Tower – Supply Chain Visibility Platform

SIEE SC/Logistics

Phase I FY 18 Control TowerPhase II FY 19 Claims handling integrationPhase III FY 19 Resilience layerPhase ? FY ?? Sales planning / Supply planning / ???

Page 19: End to End Supply Chain Security - scms-summit.com€¦ · 27/11/2018  · End to End Supply Chain Security. Agenda • Supply Chain Planning in a New Release driven sales and marketing

©2018 Sony Interactive Entertainment

End to End Supply Chain SecuritySupply Chain as of November 2018

Network Road

Page 20: End to End Supply Chain Security - scms-summit.com€¦ · 27/11/2018  · End to End Supply Chain Security. Agenda • Supply Chain Planning in a New Release driven sales and marketing

©2018 Sony Interactive Entertainment

End to End Supply Chain SecuritySupply Chain as of November 2018

Network Road

Thank You!

Questions?