[en] aastra - vertical market - health

© Aastra – 2010© Aastra – 2010

HealthCare Industry MarketJuly 2010

© Aastra – 2010April 12, 2023 HealthCare Industry Market

Overview

HealthCare Market

HealthCare Market Needs

Aastra Solutions

Product Components

Customer References

Strengths / Opportunities

Marketing Tools

Perspectives

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Market View and Target Groups


Introduction – a market view

Ageing of the population.

Increased attention to the questions of medical security.

Migration of ambulatory medicine towards the urban areas.

More and more digitized information : • Patient file (identity, exams/radiology, analysis, treatments,…)

• Medicine (posology, compatibility,…)

• Exchange of information between doctors (forums, treatment following,…)

Necessity to communicate better with patients.

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Introduction – target groups

Hospitals• Hospitals / university hospitals• Military hospitals• Private clinics / groups of private clinics

Emergency Services• 911 / SAMU• Fire brigades

Doctors/Liberal doctors• General practitioners / specialists

Medical or social lodging • Retirement homes

> Independent ones / groups• Lodging for handicapped people• Kindergarden

> Municipal (i.ecf local authorities)> Independent ones / groups

Outsourcing• Remote assistant

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Issues around services

Hospitality issues• Advanced services for patients

> Telephony> TV, Internet> Games , Audio Books> Radio> Recording > Video on demand > Room Services

Professional issues• A mobile computer access to the patient bed

> Access to medical and administrative patient file> Cleaning department / room status> In bed admission> Catering - order taking> Technical service – intervention status

Interaction patient – professional issues• A place to communicate, to inform, to exchange

> Welcome booklet / satisfaction questionnaire> High-quality information (best to eat, not to smoke, not to drink…)> Health information (information dialyse, etc…)> Identification of caregivers: permanent (facebook)

• Monitoring of hygiene, exploitation and maintenance

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An Excursus – Local Market


Local Market

To be completed by country

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Needs of HealthCare Market


HealthCare Aastra solution Use per profile

Patient

• to bring ergonomic services multi-media

• to improve its comfort

• to guarantee its safety

• to facilitate its identification

Nurse

• to constantly remain reachable

• to reach the medical file while being mobile

• to locate the patients and/or the equipments

• to guarantee its own security

Doctor

• to constantly remain reachable

• to practice remote diagnostic / collaborative work

• to manage schedules

• to reach the medical file while being mobile

• to use its own mobile phone

Administrative staff

• to stop loosing calls

• to improve the reception of the public

• to optimize the organization

• to safe exchanges

• to develop new incomes

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Needs of HealthCare market

To serve patients

•Welcome and inform •Keep contact •Entertain patient

A permanent presence

•Presence management & collaborative work

•Mobile telephony•Signaling of emergency Calls

•Access to patient files

Secure information

•Securing the information•Staff and patients security•Securing the resources (continuing activity)

•Multisite organization

Integration within the hospital information system

Mutualizing and sharing resources

• Integration within information system

•Save investments

Environmental Process

•Sustainable development•Protection of the environment

For every need, there is an Aastra solution!

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To serve patients

To serve patients


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Welcome and inform

• To stop loosing calls• To provide an efficient welcome• To provide information, to take appointments

Needs

• Contact centre with management of competence• Coupling with business applications • Interactive welcome solutions, web portal• Statistic solutions and supervision• Voicemail, Auto attendant (voice recognition), kiosk of

information• Attendant : terminal and/or software• Remote attendant

Aastra solutionsTo serve patients


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Welcome and inform

• To entertain patient• To give patients an access to the daily life, keep contact with

family and friends• To have easy-to-use communication tools

Needs

• To connect a computer (Wlan)• Multimedia services• Internet access, Remote school• Video Conference• TV over ADSL, video games, video on demand

• Room services (catering and global information)• Phone terminal (prepayment)• Mono- or multiuser terminals• Direct inward dialing (DID)• Reference to standard, voicemail and instant messaging

Aastra solutions To serve patients


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•Mobile telephony•Signaling of emergency Calls •Access to patient files

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Presence management and collaborative work

• To know about the availability of agents• Convergence solutions to share information and deal with

the patient files• To be able to change the night calls• To give more time to agents• To locate people • Who is the closest ?

Needs

• IVR – Voice recognition• Presence management• Application sharing• Video conference

Aastra solutions




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Mobility of agents

• Highly mobile workforce• To be able to join a doctor/surgeon at any time, in case of

urgency• To allow a patient to reach a nurse quickly• To have an ergonomic terminal with a high degree of

autonomy to allow the continuity of service• To ensure the confidentiality of communications

Needs

• DECT, Wlan• Secure DECT according to the standard: traditional or IP• Encryption of data transfer• Authentication of users • Smart rerouting • One terminal / one number • Corded, DECT, DECT IP, Wlan, Dual mode / Mobile phone,

Softphone terminals, Fixed Mobile Convergence (FMC)• Tool for localizing people

Aastra solutionsA permanent presence



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Signaling of patient calls

• To link alarms from patients directly to agents• To send and relay alarms from patients monitoring systems• To enable patient to quickly communicate with hospital staff• To propose ergonomic alarm system for patient which can

couple with external solutions• To localize hospital staff

Needs

• Alarms on DECT terminal• Interface with alarm servers• Call button• Alarm Server • Interconnection with external alarm servers : Ackermann,

Mather&Platt et Ascom-Nira• RFID chips

Aastra solutions




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Access to patient files

• To interface with patient file management solutions (medical file, care, appointments,..)

• To securely access to a patient file for a consultation or an update

Needs

• IP or WLAN infrastructure• Sharing of applications, documents, videos or pictures

Aastra solutions




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Secure information

Secure information



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Secure information

• To set a secure network architecture• To have a reliable solution – available 24 hours 7 days• Ensure the confidentiality of information

• To protect against external interferences• To partition information between the entities of the establishment

• To continue the service (PCA)• To strengthen the communication means

• After a disaster, it is necessary to quickly resume activity• Development of RAP (Recovering of Activity Plan) - reallocation of resources

Needs

• Hardware redundancy: duplication / load sharing• Geographical duplication of any network (rooms, servers, links, clusters...)• Relocation of resources: traditional or IP networking / virtual PABX• Aastra solutions guarantee a rate of 99.999 % - 10 years MTBF reliability• Dedicated to telephony platforms• Integration in the IS• Compatible with antivirus and firewall market solutions• Mobility / Remote work : DECT / DECT IP / Softphone / SIP Terminal / Dual

mode• Collaborative work

Aastra solutions

Secure information



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Secure information

• To accompany the mobility of staff• To alert if staff faces difficulties

• To send emergency alarms• To locate the staff or patients

• To know the position of staff or patients• To integrate in an IP infrastructure

• Articulate the network around an IP infrastructure• To give staff access to mobility solutions

• Ensure a seamless operation despite extended coverage, many buildings• To share resources

Needs

• Alarm detection for isolated people• Man down detection : DECT terminals.• SIP video surveillance solutions• Localization solution : DECT IP + locating server• Coupling with geolocation tool• Roundsman functionality• Telephony server, IP / SIP terminals, applications• IP trunks • DECT / DECT IP, Wlan• Centralized management• Networking, pooling of resources

Aastra solutions

Secure information



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•Save investments

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•To follow the standards•To integrate in a datacenter•To integrate existing applications•Strong integration with business applications

•To have standard hardware applications

Needs

•Full IP/SIP architecture•XML application terminals•ToIP(Telephony over IP)•IP /SIP, DECT IP terminals•Centralized or distributed architecture•Pooling of resources•Possibility to virtualize solutions•Connector for CRM with Contact Center•Integration with Microsoft OCS et Exchange, IBM SameTime, Lotus Notes •Full IP solution, available as a software•WAN Bandwidth reduction : G.729, T.38, CAC•Configuration and automatic updates=> DHCP, FTP, NTP

•Linux OS•Unified messaging, Contact Center, collaborative work, presence management, to share calendars and schedules, …

• Softphone

Aastra solutions




•Save investments

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To rationalize, combine and share

•Integration in the Hospital information system•To assign own resources•To respect the medical ethics •Dedicated reception of the incoming calls •Pooled but partitioned resources

•To differentiate the flow of information•To perpetuate a recent investment•To follow the upcoming needs•To ensure a phased migration

•To prioritize the needs / to create the link between the master plan and projects

Needs

•Validation of third-party applications (hospital or administrative)•Openness and integration of the market standard protocols: SIP, CSTA,.•Multi company, securing applications access: directories•Multi company configuration•Open solutions compatible with data manufacturers infrastructure•Voice/Data Convergence •Voice QoS => VLAN, 802.1p/q, TOS, CAC•Secure accesses => 802.1X, SIP Digest-MD5, compatibility radius…•Secure management => https, SSL

•LAN, WAN connections

Aastra solutions




•Save investments

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Application based solutions

• To protect the environment• Environmental impact • To reduce energy consumption

• Sustainable development • Respectful supplier

Needs

• ROHS compliancy• Conference / video conference• ISO 14001 certification• Standby mode for terminal backlight• Quality and environmental management system• Remote working /share tasks to reduce impact of

travels

Aastra solutions



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Components of the Aastra Solution


Components of the Aastra HealthCare solution

Mar

ket Retirement homes

Small or medium hospitals

Large (university) Hospitals

Aas

tra

offe

r General functions

External hospital- or hotel server

Mobility

Alarm server

Applications

Video solutions

Value-added services for the patient: Triple Play

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Components of the Aastra HealthCare solution General functions

Check-In /Check-Out

DID Management

Multiuser

Twin Set

Prepayment

Room status

Wake-up function

Delayed ringing

Voice prompt

Do not disturb

Abbreviated numbering to external services…

Aastra’s offer: a powerful solution to serve patients and strengthen the effectiveness of the medical staff

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Components of the Aastra HealthCare solutionUnified Communication applications

Collaborative communication

CTI, CRM, Multi-directory

Softphone, Video sharing

Smart routing

Unified MessagingE-mail, Voice, Fax.

TTS, Voice RecoMobility - WAP

Presence & IMFollow-meCalendarChat

ConferenceConfidentiality

Recording

Unified Communication Portal UCP & TWP

Telephony Web Portal ACP IP Conference

AttendantMulti-directoriesCalendarsStatistics

ACP Web Attendant ACP Contact Center

Contact CenterIVR

Multimedia AgentsSmart Scripting

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Video solution in Aastra’s offer

TWP 3.1 Aastra ViPr

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ATPS solution

VideoSP

Terminal

InternetADSL2+ Modem

Triple Play Services

IPTV

Internet

ComputerInternet

TelevisionTV HD

TelephonyQoS

Gameson line

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PSTN Internet


Alarm Server

Mobility

Data / Wlan Infrastructure

Unified Communications

A2P2 certified Partners (Microsoft excepted)

Business Applications

CMS, Billing Security

Technological Partnership

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http://www.cieme.com/index.htm


DVBIP Gateways

Middleware IPTVSTB

TV Mode Hotel

LG Samsumg Sharp

CMS, PDT Info Service

Analog Terminals

Secure Access Portal

Billing

Technological Partnership (ATPS)

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http://www.cieme.com/index.htm

http://www.teledex.com/index.cfm?page=home&crid=1


Customer References

© Aastra – 2010© Aastra – 2010. © 2009 Aastra France

Bordeaux University Hospital

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Customer profile

Bordeaux Hospitals / CHU de Bordeaux

13 099 employees• Medical staff 1 883

> 457 students> 459 doctors> 482 linked staff> 485 internal staff

• Treating staff 8 027

> 3 318 specialized nurses > 2 767 medical auxiliary

• Technical staff 1 347

• Administrative staff 1 132

• Medical-technical staff 710

More than 3300 beds38


Needs

In July 2005, Bordeaux Hospital implemented a process to converge data and telecom networks

Due to this process a complete and deep restructuration of infrastructure was necessary• To renew telecom installation• To globalize mobility. (WLAN infrastructure)• To interconnect every site. (optical fiber)

Moreover they wanted to realize some strategic-functional projects • Digital patient medical file • Reorganization of patient services • Prescriptions and computerized following of treatments (Using WLAN infrastructure)• Networking and sharing of medical imaging

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Solution 1/2

A complete new communication architecture

• To be open to new opportunities of improvement

• New associated services

12 000 terminals including

• 1700 IP terminals

• 1000 DECT terminals

• 500 Wlan terminals

• 3 600 patients terminals (analog)

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Solution 2/2

A new telephony architecture enabling new

services

Aastra 5000 Infrastructure

New Management / Administration Tools

Unified Applications

New VoiceMail

New terminals for assistants

A new system for reception

Hospital Directory (Intranet Portal) Telephony

Directory

An enriched Directory – easy to use

Progressive evolution towards mobility

Collaborative SolutionsAudio – video meetings

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Benefits for the customer with the Aastra solution

A renewed solution with new services - IP based.

Hybrid capacity of the new system - progressive migration.

A new reception.

High level IP terminals for every assistant.

An enriched LDAP telephony directory – fully integrated and easy to use.

IP audio conference system – ViPr.

New complementary applications to increase productivity : Directory, Voicemail, TWP

Improvement of mobility (Wlan, dual mode Wlan – GSM)

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Quotes

“We have chosen an Aastra product because of the evolutivity of the solution. Collaborative applications give us a better reactivity to cure a patient. The Aastra 5000 ecosystem enabled us to offer new services.”

Jean-Luc Jouannic – University Hospital Bordeaux

“The openness of the Aastra solution is an important feature, it is a warranty of continuance of our investment.”

François Dallay – University Hospital Bordeaux

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AlphaSanté


AlphaSanté

Group (association) of hospitals and retirement homes

1 500 lines

Redundant Call Server, 5 gateways

UCP, AM7450

300 IP terminals, DECT over IP Mobility (42 base stations)

Wlan Mobility (42 x A312 terminals)

Click to add a picture

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AlphaSanté

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References

Soissons Hospital• 1 800 lines. Duplicated call server, 3 gateways, UCP, AM7450, 200 IP

terminals, DECT over IP Mobility (130 base stations & 300 terminals, Active Directory Connector)

Beauvais Hospital • 3 500 lines. Duplicated call server, 5 gateways AXS+X500, Unified Messaging,

ACP, DECT over IP Mobility (180 base stations & 300 terminals, centralized management AM7450, 200 IP terminals)

Some more customers with an Aastra solution:• Clermont Ferrand Hospital - St Égrève Hospital - Bourg St Maurice Hospital -

Clinic Mutualiste du Rhône – Rumilly Hospital - Puget-Entrevaux Hospital

Military Hospitals :• Hôpital de Bron Hospital – Percy hospital - Val de grace Hospital -

Bégin Hospital

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Strengths

• High capacity solution• Security/Duplication • Networking• Mobility : DECT / IP, new DECT

terminals, Wlan• Openness / Full integration into

the information system / business applications

• Strong presence of Aastra products in the Healthcare market

Opportunities

• Complementary solutions• Trunk SIP between Aastra

platforms• EDA solution

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Marketing Tools


Brochure, Website and Surveys

HealthCare dedicated documentation • Brochure

• PowerPoint presentation

Website

Trade Shows

Magazines

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Agencies / Websites


European Commission• http://ec.europa.eu/index_fr.htm#top

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http://ec.europa.eu/index_fr.htm#top


Trade Shows & Conventions


Hôpital expo - Intermedica May 2010 • International week of professions, technologies and HealthCare services

• http://www.hopitalexpo-intermedica.com

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http://www.hopitalexpo-intermedica.com/


Perspectives


The Future of HealthCare Communication

Generalization and development• Maintain contact with outside (video)• Book on Demand / Audio book• Patient will be able to choose its meal with own terminal• Video games (Nintendo Wii) : Memory / sport practice (elderly people)• Access to patient file everywhere• Online Video archive• Sharing information with other practitioners• Communication between the establishments

In the hospital• Operations and services done by robots• Virtual nurse on TV - medication/drug reminder• No more patient file out of paper – digitalized one• Body Area Network • Movement detection / Video control

Home hospitalization / patient room at home• Real-time connection to share and access to patient data/file • To remote diagnosis• Movement detection - video control

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Infrastructure

Real-time Communications

Unified Messaging

Presence & Collab.

Management & Security

Integration in HIS

Evolution of Needs « Hyper-Connectivity»

« Easiness »« Reliability »

Major actor of Unified Communications

Aastra provides technological components based on market standards and compatible with installed data infrastructure.

Modular architecture, integration into the Hospital information system, Communication Enabling Business Processes (CEBP).

People

Systems

Organizations

Aastra UCS

Who is Aastra?

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Thank you for your consideration!

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[en] aastra - vertical market - health

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