employee management at airtel

7/25/2019 Employee Management at Airtel

1/80

Employee Motivation InitiativesEmployee Motivation Initiatives

PROJECT REPORT

ON

EMPLOYEE ENGAGEMENT

{SPECIALISATION - HUMAN RESOURCE}

IN

MANAGEMENT RESEARCH PROJECT

SUBMITTED BY

AKSHI SAINI

ROLL No.115

21-212


2/80

TABLE O! CONTENTS

CONTENT PAGE NO.

PREFACEACKNOWLEDGEMENT

EXECUTIVE SUMMARY

INTRODUCTION

HISTORY

SCOPE & LIMITATIONS

DEFINING EMPLOYEE ENGAGEMENT

REVIEW OF LITERATURE

PURPOSE

COMPANY PROFILE

METHODOLOGY

DATA

ANALYSIS AND FINDING

CONCLUSION

BIBLIOGRAPHY

QUESTIONNAIRE

EXIT INTERVIEW


3/80


4/80

PRE!ACE

This rs!r"h is ! #!r$ % '( #r%)"$ r#%r$ *i$h%+$ *hi"h '( M,B,A, is i-"%'#.$, I$ is !-i-$/r!. #!r$ % 0r( M,B,A, "%+rs, W "!-1$ r.( 'r.( +#%- $h $h%r$i"!. 2-%*.3/, I$ is

$% 4 "%'#.i'-$3 4( #r!"$i"!. 2-%*5h%* %r i$ $% 4 r+i$+., A #%si$i0 !-3 "%rr"$ rs+.$ %

$h ".!ssr%%' .!r-i-/ -3s r!.i$is % #r!"$i"!. si$+!$i%-,

Th '!-!/'-$ rs!r"h -!4.s $h '!-!/'-$ s$+3-$s $% $h's.0s s $h 0!ri%+s

i-si/h$s % $h %r/!-i6!$i%-s !-3 +-3rs$!-3 $hir *%r2i-/, I$ /i0s $h' r!. . % $h

"%r#%r!$ *%r.37 *hi"h h.#s $h' $% 4$$r 8+i# $h's.0s *i$h $h r8+ir3 s2i..s,

I /%$ $h %##%r$+-i$( $% 3% $h #r%)"$ %- Bh!r$i !ir$., I *!s .+"2( -%+/h $% 4 #!r$ % $h s$+3(

!-3 I *!s !ssi/-3 $% 3% s%' rs!r"h %- '#.%( -/!/'-$ , I$ h!s 4- ! /r!$ .!r-i-/

9#ri-" %r ',


5/80

ACKNO"LEDGEMENT

Bhi-3 0r( s+""ss+. *%r2 $hr !r !.*!(s %$hr h!-3s $h!$ -!4. $% *%r2 h!r3 !-3 '!2

#%#. $% 4 *i--r, S% $h s+""ss+. C%'#.$i%- % $his #r%)"$ is $!' *%r2, Th%+/h $his#r%)"$ *!s !- i-3i0i3+!. #r%)"$ 4+$ I /%$ '!-( h!-3s *hi"h h.#3 ' ! .%$ i- s+""ss+."%'#.$i%- !-3 *i$h%+$ $hir h.# I "!-1$ $hi-2 $% "r%ss $his 'i.s$%-,

I !.s% *!-$ $% $h!-2 !.. $h '#.%(s % Bh!r$i Air$. *h% s#!r3 $hir 0!.+!4. $i' %r

#r%0i3i-/ ' i-%r'!$i%-7 '( -i/h4%rs *h% h!0 h.#3 ' i- $his #r%)"$,

S"%-3.(7 I !' $h!-2+. $% :Gi!- ;(%$i I-s$i$+$ % M!-!/'-$ !-3 T"h-%.%/(1 %r

#r%0i3i-/ ' !- %##%r$+-i$( %r $his i-$r-shi# %- ! $%#i" % '( %*- i-$rs$, I !' $h!-2+.

%r !.. $h sr0i"s i-".+3i-/ I,T,7 .i4r!r( $h!$ I !0!i.3 !-3 $h !"+.$( *h% h.#3 '

3ir"$.( %r i-3ir"$.( 3+ri-/ '( rs!r"h *%r2, I !.s% 9#rss '( si-"r /r!$i$+3 $%Dr,B!4i$! 3%s!)h7 M( Pr%)"$ G+i3 !-3 C%%r3i-!$%r %r hr /+i3!-" !-3 s+##%r$ i-

-!4.i-/ ' +-3r$!2 !-3 "%'#.$ '( Rs!r"h #r%)"$ R#%r$,

L!s$ 4+$ -%$ .!s$7 I *%+.3 .i2 $% 9#rss '( h!r$5.$ /r!$i$+3 $% '( #!r-$s !-3 '( 4s$

ri-3s %r !.. $hir h.# !-3 -"%+r!/'-$ 3+ri-/ $h "%+rs % $his #r%)"$ *%r2,


6/80

EXECUTIVE SUMMARY

M( rs!r"h #r%)"$ *!s "%-3+"$3 i- :BHARTI AIRTEL1 !-3 $h $%#i" "h%s- 4( ' *!s

:EMPLOYEE ENGAGEMENT1

Wh!$ is '#.%( -/!/'-$ 9!"$.(< A.#h!M!s+r 3i-s '#.%( -/!/'-$ !s $h

.0. % "%''i$'-$ !-3 i-0%.0'-$ !- '#.%( h!s $%*!r3s $hir %r/!-i6!$i%- !-3 i$s 0!.+s,

Bh!r$i Air$.7 %r'r.( 2-%*- !s Bh!r$i T.5V-$+rs Li'i$3 =BTVL> is !'%-/ I-3i!?s .!r/s$

'%4i. #h%-!-3 Fi93 N$*%r2 %#r!$%rs, Wi$h '%r $h!- @ 'i..i%- s+4s"ri#$i%-s !s % s$

O"$%4r 7 $h "%'#!-( is %- % $h *%r.3?s !s$s$ /r%*i-/ $."%' "%'#!-is,

M!-( s'!r$ %r/!-i6!$i%-s *%r2 $% 30.%# !-3 -+r$+r -/!/'-$, A- %r/!-i6!$i%-1s "!#!"i$(

$% '!-!/ '#.%( -/!/'-$ is ".%s.( r.!$3 $% i$s !4i.i$( $% !"hi0 hi/h #r%r'!-"

.0.s !-3 s+#ri%r 4+si-ss rs+.$s, E-/!/3 '#.%(s !.s% -%r'!..( #r%r' 4$$r !-3 !r

'%r '%$i0!$3,

H%* *i.. (%+ 2-%* $% *h!$ 3/r (%+r '#.%(s !r -/!/3< Th irs$ s$# is $% 3$r'i-

$h "+rr-$ .0. % '#.%( -/!/'-$, C+s$%'i6!4. '#.%( s+r0(s *i.. #r%0i3 (%+*i$h ! s$!r$i-/ #%i-$ $%*!r3s (%+r %r$s $% %#$i'i6 '#.%( -/!/'-$, N%$hi-/ is '%r

3is"%+r!/i-/ $% '#.%(s $h!- $% 4 !s23 %r $hir 34!"2 !-3 s -% '%0'-$ $%*!r3

rs%.+$i%- % $hir iss+s, Wh- .!3rs .is$-7 '#.%(s rs#%-3 4( 4"%'i-/ '%r -/!/3,

C%-3i$i%-s $h!$ #r0-$ '#.%( -/!/'-$ s.3%' !..0i!$ $h's.0s, Th( sh%+.3 4

!ssss3 !-3 !33rss3 !s s%%- !s #%ssi4., Lis$- $% (%+r '#.%(s !-3 r''4r $h!$ $his is !

"%-$i-+%+s #r%"ss,

I- $h "+rr-$ 4+si-ss s"-!ri% s"+ri-/ '#.%( "%''i$'-$ is 4i-/ r"%/-i63 !s $h

"ri$i"!. "%-si3r!$i%-7 i !- %r/!-i6!$i%- is $% '!2 $h '%s$ % i$s i-0s$'-$ i- #%#., B+$ $his

is -%$ $h #ri" $h!$ is %- !si.(7 !-3 i- %r3r $% '43 !-3 s+s$!i- -/!/'-$ "%''i$'-$ 7 !

3ir-$ !##r%!"h 3si/- -3 $% 4 !3%#$3 ,
http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/India


7/80

Th 8+s$i%- *.. s+r0(7 /!..+#s1 8+s$i%-s !ssss'-$ % '#.%( -/!/'-$ .0.

#r%0i3 ! 4-"h '!r2 $% '!s+r $% !- %r/!-i6!$i%-s .0. % '#.%( -/!/'-$,

Thr !r s$r%-/ "%5r.!$i%-s 4$*- "%'#-s!$i%-s7 4-i$s7 #.!-s !-3 '#.%( "%''i$'-$,

Th #r%)"$ $hr%*s .i/h$ %- '!s+ri-/ '#.%( -/!/'-$7 $h $%%.s +s3 !-3 $h .'-$s %

-/!/'-$, I$ .+"i3!$s $h 0%.+$i%- % -/!/'-$7 $h /%!. !-3 "h!r!"$ris$i" $%%.s +s3 %r

'!s+ri-/ '#.%( -/!/'-$ %r $h #r3i"$i%- % %r/!-i6!$i%-!. s+""ss !s /-r!. i-39

%r HR "$i0-ss i- !- %r/!-i6!$i%-7 %r 4-"h'!r2i-/ $h *%r2 ".i'!$7 -3 !-!.(sis $",

Usi-/ ! 8+s$i%--!ir =*hi"h h!s 4- i-sr$3 !$ $h -3 % $h r#%r$>7 I $ri3 $% '!s+r $h

"+rr-$ '#.%( -/!/'-$ .0. i- Air$. 4( "%.."$i-/ #ri'!r( 3!$! %- i$, Th-7 *i$h $h h.#

% s%' s%$*!rs .i2 SPSS !-3 9". I !-!.(63 $h 3ir-$ !s#"$s r.!$i-/ $% '#.%(

-/!/'-$ *i$h $h +s % s$!$is$i"!. $%%.s %r 9!'#. "%'#+$!$i%- % r8+-"is7 '%37 4!r

"h!r$s7 !-3 /r!#hs $",7 !-3 %- $h 4!sis % *hi"h I h!0 /i0- '( "%-".+si%- $h!$ $h "%'#!-( is

3%i-/ *.. 9"#$ i- %r !r!s *hi"h "!- 4 *%r23 +#%-, S%' s+//s$i%-s *hi"h "!- 4

!##.i3 i- 4+si-ss "!' $hr%+/h %r i'#r%0i-/ $h '#.%( s!$is!"$i%- r.!$3 $% 9$r!

"+rri"+.!r !"$i0i$is *r $r!$s7 /%i-/ %+$ %r '%0is $",


8/80

CHAPTER -INTRODUCTION


9/80

INTRODUCTION TO THE PROBLEM

E'#.%( -/!/'-$ is $h .!$s$ 4+66*%r3 i- h+'!- rs%+r" '!-!/'-$, A- %r/!-i6!$i%-

"!#!"i$( $% '!-!/ '#.%( -/!/'-$ is ".%s.( r.!$3 $% i$s !4i.i$( $% !"hi0 hi/h

#r%r'!-" .0. !-3 s+#ri%r 4+si-ss rs+.$s, E'#.%( -/!/'-$ is $h .0. %

"%''i$'-$ !-3 i-0%.0'-$ '#.%( h!s $%*!r3 $hir %r/!-i6!$i%- !-3 i$s 0!.+s -/!/3

*%r2rs #r%0i3 $h "%'#!-( $% i-"r!s $h #r%3+"$i0i$(7 hi/hr i-!-"i!. r$+r- 7 .%*r !$$ri$i%-

7 /r!$r $!.-$ #%%. 7 hi/hr '%r!. !-3 "r!$ '%$i%-!. -/!/'-$ !-3 .%(!. "+s$%'rs , Th

3/r $% *hi"h '#.%( !r -/!/3 "!- h!0 ! $r'-3%+s i'#!"$ %- $h s+""ss % !-

%r/!-i6!$i%-, Th .i-/ %r !$$i$+3 $h '#.%( h!s $%*%r3s $hir )%4s !-3 $h %r/!-i6!$i%-

"!- 4 '!s+r3 $hr%+/h ! s$ % '#.%(s s+r0( i$'s,

Or/!-i6!$i%-s $h!$ "%-s$!-$.( 2# $h's.0s !*!r % $hir '#.%(s '!-s *i$h $h h!. %

'#.%(s s!$is!"$i%- s+r0(s *i.. h!0 ! "%'#$i$i0 !30!-$!/ %0r $h%s *h% 3%-1$,

M( r%. !s ! HUMAN RESOURCE $r!i- i- AIRTEL *!s $% '!s+r $h "+rr-$ '#.%(

-/!/'-$ .0. !-3 s+//s$ *!(s $% i'#r%0 i$,

RATIONALE O! THE STUDY

Th r!. s+""ss i- 4+si-ss .is i- r"%/-i6i-/ !-3 #r!"$i"i-/ $h "+.$+r 4!s3 %- *i..i-/-ss %

$h "%'#!-( $% "!#i$!.i6 %- $h .i-2!/ 4$*- '#.%( -/!/'-$ !-3 #r%i$!4i.i$(, Th

"%'#!-is sh%+.3 $!2 !##r%#ri!$ '!s+rs $% -s+r $h!$ $hir '#.%(s !r #!ssi%-!$ !-3

#r%+3 !4%+$ $hir *%r2, Th 9!'#.s % /.%4!. "%'#!-is .i2 HSBC7 ABN A'r% 9hi4i$ hi/h

.0.s % '#.%( -/!/'-$, A %"+s %- '#.%( -/!/'-$ *i.. !"i.i$!$ "%'#rh-si%-

% $h "%--"$i%- 4$*- .!3rshi# !4i.i$( !-3 4h!0i%+r !-3 '#.%( #r%r'!-",

I %- *!-$s $% /$ 4(%-3 'r r$-$i%- !-3 .%(!.$(7 %- '+s$ 4 ! $r+.( "!ri-/ '!-!/r *i$h

"$i0 '!-!/'-$ #r!"$i"s, Th #r%)"$ !30%"!$s $h!$ %*-rshi# % $h '#.%(

-/!/'-$ #r%"ss '+s$ '%0 r%' "%r#%r!$ HR $% '!-!/rs !-3 '#.%( !-3 9#.!i-s $h


10/80

*!( $% '!2 i$ h!##-, I$ 9#.!i-s $h 4!rrirs i- '!s+ri-/ !-3 '!-!/i-/ '#.%(

-/!/'-$,

Or/!-i6!$i%- sh%+.3 "$i0.( r"r+i$ !-3 s."$ '#.%(s *h% !r '%r .i2.( $% 4 -/!/3

!-3 !.s% %- #r%r'!-" '!-!/'-$ $"h-i8+s $% h.# '!i-$!i- !-3 i'#r%0 $h -/!/'-$

.0. % "+rr-$ '#.%(s, I %- "%-"-$r!$s %- s%' % $h "%r !-3 4!si" HR #r!"$i"s7 %-

*i.. -3 +# *i$h -/!/3 !-3 hi/h #r%r'i-/ '#.%(s !s ! 4(5#r%3+"$,


11/80

HISTORY


12/80

HISTORY

BHARTI AIRTEL

T."%' /i!-$ Bh!r$i Air$. is $h .!/shi# "%'#!-( % Bh!r$i E-$r#riss, Th Bh!r$i Gr%+#7 h!s

! 3i0rs 4+si-ss #%r$%.i% !-3 h!s "r!$3 /.%4!. 4r!-3s i- $h $."%''+-i"!$i%- s"$%r,

Bh!r$i h!s r"-$.( %r!(3 i-$% r$!i. 4+si-ss !s Bh!r$i R$!i. P0$, L$3, +-3r ! M%U *i$h W!.5

M!r$ %r $h "!sh & "!rr( 4+si-ss, I$ h!s s+""ss+..( .!+-"h3 !- i-$r-!$i%-!. 0-$+r *i$h EL

R%$hs"hi.3 Gr%+# $% 9#%r$ rsh !/ri #r%3+"$s 9".+si0.( $% '!r2$s i- E+r%# !-3 USA !-3

h!s .!+-"h3 Bh!r$i AXA Li I-s+r!-" C%'#!-( L$3 +-3r ! )%i-$ 0-$+r *i$h AXA7 *%r.3

.!3r i- i-!-"i!. #r%$"$i%- !-3 *!.$h '!-!/'-$,

Air$. "%'s $% (%+ r%' Bh!r$i Air$. Li'i$37 I-3i!1s .!r/s$ i-$/r!$3 !-3 $h irs$ #ri0!$

$."%' sr0i"s #r%0i3r *i$h ! %%$#ri-$ i- !.. $h $."%' "ir".s, Bh!r$i Air$. si-" i$si-"#$i%- h!s 4- !$ $h %rr%-$ % $"h-%.%/( !-3 h!s s$r3 $h "%+rs % $h $."%' s"$%r

i- $h "%+-$r( *i$h i$s *%r.3 ".!ss #r%3+"$s !-3 sr0i"s, Th 4+si-sss !$ Bh!r$i Air$. h!0

4- s$r+"$+r3 i-$% $hr i-3i0i3+!. s$r!$/i" 4+si-ss +-i$s =SBU1s> 5 M%4i. Sr0i"s7 Air$.

T.'3i! Sr0i"s & E-$r#ris Sr0i"s, Th '%4i. 4+si-ss #r%0i3s '%4i. & i93

*ir.ss sr0i"s +si-/ GSM $"h-%.%/( !"r%ss $."%' "ir".s *hi. $h Air$. T.'3i!

Sr0i"s 4+si-ss %rs 4r%!34!-3 & $.#h%- sr0i"s i- "i$is, Th E-$r#ris sr0i"s

#r%0i3 -35$%5-3 $."%' s%.+$i%-s $% "%r#%r!$ "+s$%'rs !-3 -!$i%-!. & i-$r-!$i%-!. .%-/

3is$!-" sr0i"s $% "!rrirs, A.. $hs sr0i"s !r #r%0i33 +-3r $h Air$. 4r!-3


13/80

BUSINESS DI#ISIONS

Bh!r$i Air$. %rs GSM '%4i. sr0i"s i- !.. $h 5$."%' "ir".s % I-3i! !-3 is $h .!r/s$

'%4i. sr0i" #r%0i3r i- $h "%+-$r(7 4!s3 %- $h -+'4r % "+s$%'rs,

Th /r%+# %"+ss %- 3.i0ri-/ $."%''+-i"!$i%-s sr0i"s !s !- i-$/r!$3 %ri-/ i-".+3i-/

'%4i.7 4r%!34!-3 & $.#h%-7 -!$i%-!. !-3 i-$r-!$i%-!. .%-/ 3is$!-" !-3 3!$! "%--"$i0i$(

sr0i"s $% "%r#%r!$7 s'!.. !-3 '3i+' s"!. -$r#riss,

Th /r%+# %rs hi/h s#3 4r%!34!-3 i-$r-$ *i$h ! 4s$ i- ".!ss -$*%r2, Wi$h L!-3.i-

sr0i"s i- "i$is * h.# (%+ s$!( i- $%+"h *i$h (%+r ri-3s & !'i.( !-3 $h *%r.3,


14/80

Th C%'#!-( "%'#.i'-$s i$s '%4i. !-3 4r%!34!-3 & $.#h%- sr0i"s *i$h -!$i%-!. !-3

i-$r-!$i%-!. .%-/ 3is$!-" sr0i"s, I$ h!s %0r @7 r%+$ 2i.%'$rs % %#$i" i4r %- i$s

-!$i%-!. .%-/ 3is$!-" -$*%r2, F%r i-$r-!$i%-!. "%--"$i0i$( $% !s$7 i$ h!s ! s+4'!ri- "!4.

.!-3i-/ s$!$i%- !$, F%r i-$r-!$i%-!. "%--"$i0i$( $% $h *s$7 $h C%'#!-( is ! ''4r % $h

S%+$h E!s$ Asi!5Mi33. E!s$5Ws$r- E+r%# =SEA5ME5WE5> "%-s%r$i+' !.%-/ *i$h @

%$hr /.%4!. $."%' %#r!$%rs,


15/80

SCOPE & LIMITATIONS


16/80

SCOPE

Th s"%# is .i'i$3 $% $h '#.%(s % BHARTI AIRTEL 4"!+s $h s+r0( *!s "%-3+"$3 $%

i-3 %+$ $hir "+rr-$ '#.%( -/!/'-$ .0. !-3 s+//s$ *!(s $% i'#r%0 i$,

LIMITATIONS

Thr *r ! * .i'i$!$i%-s .i2

, Ti' *!s ! '!)%r "%-s$r!i-$,

, Th !"$ $h!$ '%s$ % $h '#.%(s 3i3 -%$ +-3rs$!-3 E-/.ish,

, Vr( i'#%r$!-$.( $h( *r hsi$!-$ $% !-s*r $h 8+s$i%-s r.(,

, L!s$.(7 '%-( *!s !.s% ! "%-s$r!i-$,

@, Th s!'#. si6 % @ '#.%(s '!( -%$ 4 ! $r+ r#rs-$!$i0 % $h %r/!-i6!$i%-,


17/80

DE!INING EMPLOYEE

ENGAGEMENT


18/80

DE!INING EMPLOYEE ENGAGEMENT

Wh!$ is '#.%( -/!/'-$ 9!"$.(< A.#h!M!s+r 3i-s '#.%( -/!/'-$ !s $h

.0. % "%''i$'-$ !-3 i-0%.0'-$ !- '#.%( h!s $%*!r3s $hir %r/!-i6!$i%- !-3 i$s 0!.+s,

Th #ri'!r( 4h!0i%rs % -/!/3 '#.%(s !r s#!2i-/ #%si$i0.( !4%+$ $h %r/!-i6!$i%- $%

"%*%r2rs7 #%$-$i!. '#.%(s !-3 "+s$%'rs7 h!0i-/ ! s$r%-/ 3sir $% 4 ! ''4r % $h

%r/!-i6!$i%-7 !-3 9r$i-/ 9$r! %r$ $% "%-$ri4+$ $% $h %r/!-i6!$i%-1s s+""ss, M!-( s'!r$

%r/!-i6!$i%-s *%r2 $% 30.%# !-3 -+r$+r -/!/'-$, I$ is i'#%r$!-$ $% -%$7 $h '#.%(

-/!/'-$ #r%"ss 3%s r8+ir ! $*%5*!( r.!$i%-shi# 4$*- '#.%(r !-3 '#.%(,

"$% &' E()*o%(+, E,/+(+, 'o &()o0/,

A- %r/!-i6!$i%-1s "!#!"i$( $% '!-!/ '#.%( -/!/'-$ is ".%s.( r.!$3 $% i$s !4i.i$( $%

!"hi0 hi/h #r%r'!-" .0.s !-3 s+#ri%r 4+si-ss rs+.$s,

E-/!/3 '#.%(s *i.. s$!( *i$h $h "%'#!-(7 4 !- !30%"!$ % $h "%'#!-( !-3 i$s #r%3+"$s

!-3 sr0i"s7 !-3 "%-$ri4+$ $% 4%$$%' .i- 4+si-ss s+""ss, E-/!/3 '#.%(s !.s% -%r'!..(

#r%r' 4$$r !-3 !r '%r '%$i0!$3, Thr is ! si/-ii"!-$ .i-2 4$*- '#.%( -/!/'-$

!-3 #r%i$!4i.i$(, E'#.%( -/!/'-$ is "ri$i"!. $% !-( %r/!-i6!$i%- $h!$ s2s -%$ %-.( $%r$!i- 0!.+3 '#.%(s7 4+$ !.s% i-"r!s i$s .0. % #r%r'!-",

!/o0' o3 E,/+(+,

M!-( %r/!-i6!$i%-!. !"$%rs i-.+-" '#.%( -/!/'-$ !-3 r$-$i%- s+"h !sJ

A "+.$+r % rs#"$ *hr %+$s$!-3i-/ *%r2 is 0!.+3

A0!i.!4i.i$( % "%-s$r+"$i0 34!"2 !-3 '-$%ri-/

O##%r$+-i$( %r !30!-"'-$ !-3 #r%ssi%-!. 30.%#'-$

F!ir !-3 !##r%#ri!$ r*!r37 r"%/-i$i%- !-3 i-"-$i0 s(s$'s


19/80

A0!i.!4i.i$( % "$i0 .!3rshi#

C.!r )%4 9#"$!$i%-s

A38+!$ $%%.s $% "%'#.$ *%r2 rs#%-si4i.i$is

Hi/h .0.s % '%$i0!$i%-

M!-( %$hr !"$%rs 9is$ $h!$ 'i/h$ !##.( $% (%+r #!r$i"+.!r 4+si-ss !-3 $h i'#%r$!-" % $hs

!"$%rs *i.. !.s% 0!r( *i$hi- (%+r %r/!-i6!$i%-,

E,/+(+, E''+,&/*'

H%* *i.. (%+ 2-%* $% *h!$ 3/r (%+r '#.%(s !r -/!/3< Th irs$ s$# is $% 3$r'i-

$h "+rr-$ .0. % '#.%( -/!/'-$, Th 4s$ $%%. $% 3$r'i- $his 4!s .i- is !

"%'#rh-si0 '#.%( s!$is!"$i%- s+r0(, A *.. !3'i-is$r3 s!$is!"$i%- s+r0( *i.. .$ (%+

2-%* !$ *h!$ .0. % -/!/'-$ (%+r '#.%(s !r %#r!$i-/, C+s$%'i6!4. '#.%(

s+r0(s *i.. #r%0i3 (%+ *i$h ! s$!r$i-/ #%i-$ $%*!r3s (%+r %r$s $% %#$i'i6 '#.%(

-/!/'-$,

Th 2( $% s+""ss+. '#.%( s!$is!"$i%- s+r0(s is $% #!( ".%s !$$-$i%- $% $h 34!"2

r%' (%+r s$!, This is $h %-.( *!( $% i3-$i( $hir s#"ii" "%-"r-s, Wh- .!3rs .is$-7

'#.%(s rs#%-3 4( 4"%'i-/ '%r -/!/3, This rs+.$s i- i-"r!s3 #r%3+"$i0i$( !-3

'#.%( r$-$i%-, E-/!/3 '#.%(s !r '+"h '%r .i2.( $% 4 s!$isi3 i- $hir #%si$i%-s7

r'!i- *i$h $h "%'#!-(7 4 #r%'%$37 !-3 s$ri0 %r hi/hr .0.s % #r%r'!-",

Lis$-i-/ $% '#.%( i3!s7 !"$i-/ %- '#.%( "%-$ri4+$i%-s !-3 !"$i0.( i-0%.0i-/ '#.%(s

i- 3"isi%- '!2i-/ !r ss-$i!. $% '#.%( -/!/'-$,

T/4&, A&o, o I()0o+ E()*o%++ E,/+(+,

N%$hi-/ is '%r 3is"%+r!/i-/ $% '#.%(s $h!- $% 4 !s23 %r $hir 34!"2 !-3 s -%

'%0'-$ $%*!r3 rs%.+$i%- % $hir iss+s, E0- $h s'!..s$ !"$i%-s $!2- $% !33rss "%-"r-s


20/80

*i.. .$ (%+r s$! 2-%* $h!$ $hir i-#+$ is 0!.+3, F.i-/ 0!.+3 *i.. 4%%s$ '%r!.7 '%$i0!$ !-3

-"%+r!/ +$+r i-#+$,

T!2i-/ !"$i%- s$!r$s *i$h .is$-i-/ $% '#.%( 34!"2, Th- $h 3!$! -3s $% 4 !-!.(63,

N9$7 ! 3i-i$i0 !"$i%- #.!- *i.. -3 $% 4 #+$ i- #.!" !-3 i-!..(7 "h!-/ *i.. 4

i'#.'-$3, I$ is i'#%r$!-$ $h!$ '#.%( -/!/'-$ is -%$ 0i*3 !s ! %- $i' !"$i%-,

E'#.%( -/!/'-$ sh%+.3 4 ! "%-$i-+%+s #r%"ss % '!s+ri-/7 !-!.(6i-/7 3i-i-/ !-3

i'#.'-$i-/,

"$/ &' $+ A*+0,/&+ o E()*o%++ E,/+(+,

C%-3i$i%-s $h!$ #r0-$ '#.%( -/!/'-$ s.3%' !..0i!$ $h's.0s, Th( sh%+.3 4

!ssss3 !-3 !33rss3 !s s%%- !s #%ssi4., L$ $% '+.$i#.(7 -/!$i0 '#.%( s!$is!"$i%-

iss+s "!- rs+.$ i-J

H&$+0 +()*o%++ 60,o+05 E'#.%(s .!07 $!2i-/ $hir rsr0%ir % 2-%*.3/ !-3

9#ri-" $% !-%$hr *%r2#.!"

D&(&,&'$+7 )+03o0(/,+5 C%'#$-"( % $h *%r2%r" is r3+"37 !$ .!s$ sh%r$ $r'7

+-$i. -* '#.%(s !r $r!i-3

Lo' 0/&,&, 7o**/0'5 Ti' !-3 '%-( i-0s$3 i- $r!i-i-/ !-3 30.%#'-$ #r%/r!'s

%r 3#!r$i-/ *%r2rs is *!s$3

Lo8+0 (o0/*+5 R'!i-i-/ '#.%(s "!- 4 %0r4+r3-3 *i$h -* 3+$is7 i- !33i$i%-

$h +-rs%.03 iss+s $h!$ !.r!3( #r0-$ $hir +.. -/!/'-$

Ho8 C/, Yo6 A/&, E()*o%++ E,/+(+,

Lis$- $% (%+r '#.%(s !-3 r''4r $h!$ $his is ! "%-$i-+%+s #r%"ss, Th i-%r'!$i%- (%+r

'#.%(s s+##.( *i.. #r%0i3 3ir"$i%-, I-sis$ +#%- i-"r!s3 -/!/'-$ !$ $h '!-!/ri!.

.0.7 !-3 "r!$ !-3 3#.%( ! "+s$%'i63 '#.%( s!$is!"$i%- s+r0( r%' A.#h!M!s+r $%

!ssss (%+r "+rr-$ .0. % '#.%( -/!/'-$, I3-$i( #r%4.' !r!s7 '!2 ! #.!- !-3 $!2

!"$i%- $%*!r3s i'#r%0'-$,


21/80

CHAPTER-

RE#IE" O! LITERATURE


22/80

M/'*o89' $&+0/0$% o3 ,++7'

M/'*o89' $&+0/0$% o3 ,++7'is ! $h%r( i-#s("h%.%/(7 #r%#%s3 4( A4r!h!' M!s.%*i- his

#!#r A Theory of Human Motivation7 *hi"h h s+4s8+-$.( 9$-33 $% i-".+3 his

%4sr0!$i%-s % h+'!-s? i--!$ "+ri%si$(,

M!s.%* s$+3i3 9'#.!r( #%#. s+"h !s A.4r$ Ei-s$i-7 ;!- A33!'s7 E.!-%r R%%s0.$7 !-3

Fr3ri"2 D%+/.!ss r!$hr $h!- '-$!..( i.. %r-+r%$i" #%#.7 *ri$i-/ $h!$ $h s$+3( %

"ri##.37 s$+-$37 i''!$+r7 !-3 +-h!.$h( s#"i'-s "!- (i.3 %-.( ! "ri##. #s("h%.%/( !-3 !

"ri##. #hi.%s%#h(, M!s.%* !.s% s$+3i3 $h h!.$his$ %- #r"-$ % $h "%../ s$+3-$

#%#+.!$i%-, I- his 4%%27 The Farther Reaches of Human Nature7 M!s.%* *ri$s7 B( %r3i-!r(

s$!-3!r3s % .!4%r!$%r( rs!r"h,,,$his si'#.( *!s -%$ rs!r"h !$ !.., M( /-r!.i6!$i%-s /r*

%+$ % '( s."$i%- % "r$!i- 2i-3s % #%#., O40i%+s.(7 %$hr )+3/s !r -33,

This 3i!/r!' sh%*s M!s.%*?s hir!r"h( % -3s7 r#rs-$3 !s ! #(r!'i3 *i$h $h '%r

#ri'i$i0 -3s !$ $h 4%$$%',
http://en.wikipedia.org/wiki/Psychologyhttp://en.wikipedia.org/wiki/Abraham_Maslowhttp://en.wikipedia.org/wiki/Albert_Einsteinhttp://en.wikipedia.org/wiki/Jane_Addamshttp://en.wikipedia.org/wiki/Eleanor_Roosevelthttp://en.wikipedia.org/wiki/Frederick_Douglasshttp://en.wikipedia.org/wiki/Mentally_illhttp://en.wikipedia.org/wiki/Neurotichttp://en.wikipedia.org/wiki/Neurotichttp://en.wikipedia.org/wiki/Psychologyhttp://en.wikipedia.org/wiki/Abraham_Maslowhttp://en.wikipedia.org/wiki/Albert_Einsteinhttp://en.wikipedia.org/wiki/Jane_Addamshttp://en.wikipedia.org/wiki/Eleanor_Roosevelthttp://en.wikipedia.org/wiki/Frederick_Douglasshttp://en.wikipedia.org/wiki/Mentally_illhttp://en.wikipedia.org/wiki/Neurotic


23/80

M!s.%*?s hir!r"h( % -3s is %$- 3#i"$3 !s ! #(r!'i3 "%-sis$i-/ % i0 .0.sJ $h %+r

.%*r .0.s !r /r%+#3 $%/$hr !s 4i-/ !ss%"i!$3 *i$h Ph(si%.%/i"!. -3s7 *hi. $h $%#

.0. is $r'3 /r%*$h -3s !ss%"i!$3 *i$h #s("h%.%/i"!. -3s, Di"i-"( -3s '+s$ 4 '$

irs$, O-" $hs !r '$7 s2i-/ $% s!$is( /r%*$h -3s 3ri0s #rs%-!. /r%*$h, Th hi/hr

-3s i- $his hir!r"h( %-.( "%' i-$% %"+s *h- $h .%*r -3s i- $h #(r!'i3 !r s!$isi3,

O-" !- i-3i0i3+!. h!s '%03 +#*!r3s $% $h -9$ .0.7 -3s i- $h .%*r .0. *i.. -% .%-/r

4 #ri%ri$i63, I ! .%*r s$ % -3s is -% .%-/r 4i-/ '$7 $h i-3i0i3+!. *i.. $'#%r!ri.( r5

#ri%ri$i6 $h%s -3s 4( %"+si-/ !$$-$i%- %- $h +-+.i..3 -3s7 4+$ *i.. -%$ #r'!--$.(

r/rss $% $h .%*r .0. , F%r i-s$!-"7 ! 4+si-ss'!- !$ $h s$' .0. *h% is 3i!/-%s3 *i$h

"!-"r *i.. s#-3 ! /r!$ 3!. % $i' "%-"-$r!$i-/ %- his h!.$h =#h(si%.%/i"!. -3s>7 4+$ *i..

"%-$i-+ $% 0!.+ his *%r2 #r%r'!-" =s$' -3s> !-3 *i.. .i2.( r$+r- $% *%r2 3+ri-/

#ri%3s % r'issi%-,

D+3&&+,% ,++7'

Th irs$ %+r .!(rs % $h #(r!'i3 !r *h!$ M!s.%* "!..3 3i"i-"( -3s %r D5-3sJ i

$h( !r -%$ '$7 $h 4%3( /i0s -% i-3i"!$i%- % i$ #h(si"!..(7 4+$ $h i-3i0i3+!. .s !-9i%+s

!-3 $-s, Th 3i"i-"( -3s !rJ s+r0i0!. -3s7 s!$( !-3 s"+ri$(7 .%0 !-3 4.%-/i-/7 !-3

s$',

P$%'&o*o&/* ,++7'

Ths !r $h 4!si" h+'!- -3s %r s+"h $hi-/s !s %%37 *!r'$h7 *!$r7 !-3 %$hr 4%3i.( -3s,

I ! #rs%- is h+-/r( %r $hirs$( %r $hir 4%3( is "h'i"!..( +-4!.!-"37 !.. % $hir -r/is $+r-

$%*!r3 r'3(i-/ $hs 3i"i-"is !-3 %$hr -3s r'!i- i-!"$i0, M!s.%* 9#.!i-s $h!$7

A-(%- *h% !$$'#$s $% '!2 !- 'r/-"( #i"$+r i-$% ! $(#i"!. %- !-3 *h% *i.. '!s+r !..

% '!-?s /%!.s !-3 3sirs 4( hishr 4h!0i%r 3+ri-/ 9$r' #h(si%.%/i"!. 3#ri0!$i%-7 is

"r$!i-.( 4.i-3 $% '!-( $hi-/s, I$ is 8+i$ $r+ $h!$ '!- #%#. .i0=s> 4( 4r!3 !.%- *h-

$hr is -% 4r!3,

Th #h(si%.%/i"!. -3s % $h %r/!-is' =$h%s -!4.i-/ h%'%s$!sis> $!2 irs$ #r"3-",

Ths "%-sis$ '!i-.( % =i- %r3r % i'#%r$!-">J
http://en.wikipedia.org/wiki/Organismhttp://en.wikipedia.org/wiki/Homeostasishttp://en.wikipedia.org/wiki/Organismhttp://en.wikipedia.org/wiki/Homeostasis


24/80

Br!$hi-/

Dri-2i-/

E!$i-/

E9"r$i%-

I s%' -3s !r -%$ +.i..37 ! #rs%-?s #h(si%.%/i"!. -3s $!2 $h hi/hs$ #ri%ri$(,

Ph(si%.%/i"!. -3s "!- "%-$r%. $h%+/h$s !-3 4h!0i%rs !-3 "!- "!+s #%#. $% . si"2-ss7

#!i- !-3 3is"%'%r$,

S/3+% ,++7'

Wi$h $hir #h(si"!. -3s r.!$i0.( s!$isi37 $h i-3i0i3+!.?s s!$( -3s $!2 %0r !-3

3%'i-!$ $hir 4h!0i%r, Ths -3s h!0 $% 3% *i$h #%#.?s (!r-i-/ %r ! #r3i"$!4.7 %r3r.(

*%r.3 i- *hi"h i-)+s$i" !-3 i-"%-sis$-"( !r +-3r "%-$r%.7 $h !'i.i!r r8+-$ !-3 $h

+-!'i.i!r r!r, I- $h *%r.3 % *%r27 $hs s!$( -3s '!-is$ $h's.0s i- s+"h $hi-/s !s !

#rr-" %r )%4 s"+ri$(7 /ri0!-" #r%"3+rs %r #r%$"$i-/ $h i-3i0i3+!. r%' +-i.!$r!.

!+$h%ri$(7 s!0i-/s !""%+-$s7 i-s+r!-" #%.i"is !-3 $h .i2,

F%r $h '%s$ #!r$ #h(si%.%/i"!. !-3 s!$( -3s !r r!s%-!4.( *.. s!$isi3 i- $h irs$ *%r.3,

Th %40i%+s 9"#$i%-s7 % "%+rs7 !r #%#. %+$si3 $h '!i-s$r!' $h #%%r !-3 $h

3is!30!-$!/3, I r+s$r!$i%- h!s -%$ .3 $% !#!$h( !-3 *!2-ss7 s+"h #%#. s$i.. s$r+//. $%

s!$is( $h 4!si" #h(si%.%/i"!. !-3 s!$( -3s, Th( !r #ri'!ri.( "%-"r-3 *i$h s+r0i0!.J

%4$!i-i-/ !38+!$ %%37 ".%$hi-/7 sh.$r7 !-3 s2i-/ )+s$i" r%' $h 3%'i-!-$ s%"i$!. /r%+#s,

S/3+% /,7 S+60&% ,++7' &,*67+:

Prs%-!. s"+ri$( r%' "ri'

Fi-!-"i!. s"+ri$(

H!.$h !-3 *..54i-/

S!$( -$ !/!i-s$ !""i3-$si..-ss !-3 $h !30rs i'#!"$s

S%"i!. -3s
http://en.wikipedia.org/wiki/Crimehttp://en.wikipedia.org/wiki/Crime


25/80

A$r #h(si%.%/i"!. !-3 s!$( -3s !r +.i..37 $h $hir3 .!(r % h+'!- -3s is s%"i!., This

#s("h%.%/i"!. !s#"$ % M!s.%*?s hir!r"h( i-0%.0s '%$i%-!..(54!s3 r.!$i%-shi#s i- /-r!.7

s+"h !sJ

ri-3shi#

H!0i-/ ! s+##%r$i0 !-3 "%''+-i"!$i0!'i.(

H+'!-s -3 $% . ! s-s % 4.%-/i-/ !-3 !""#$!-"7 *h$hr i$ "%'s r%' ! .!r/ s%"i!.

/r%+# =s+"h !s ".+4s7 %i" "+.$+r7 r.i/i%+s /r%+#s7 #r%ssi%-!. %r/!-i6!$i%-s7 s#%r$s $!'s7

/!-/s7 =S!$( i- -+'4rs> %r s'!.. s%"i!. "%--"$i%-s =!'i.( ''4rs7 i-$i'!$ #!r$-rs7

'-$%rs7 ".%s "%..!/+s7 "%-i3!-$s>, Th( -3 $% .%0 !-3 4 .%03 =s9+!..( !-3 -%-5

s9+!..(> 4( %$hrs, I- $h !4s-" % $hs .'-$s7 '!-( #%#. 4"%' s+s"#$i4. $%

.%-.i-ss7 s%"i!. !-9i$(7 !-3 3#rssi%-, This -3 %r 4.%-/i-/ "!- %$- %0r"%' $h

#h(si%.%/i"!. !-3 s"+ri$( -3s7 3#-3i-/ %- $h s$r-/$h % $h #r #rss+r, E,/, !- !-%r9i"

i/-%rs $h -3 $% !$ !-3 $h s"+ri$( % h!.$h %r ! .i-/ % "%-$r%. !-3 4.%-/i-/,

E'++( ,++7'

A.. h+'!-s h!0 ! -3 $% 4 rs#"$37 $% h!0 s.5s$'7 s.5rs#"$7 !-3 $% rs#"$ %$hrs,

P%#. -3 $% -/!/ $h's.0s $% /!i- r"%/-i$i%- !-3 h!0 !- !"$i0i$( %r !"$i0i$is $h!$ /i0

$h #rs%- ! s-s % "%-$ri4+$i%-7 $% . !""#$3 !-3 s.50!.+37 4 i$ i- ! #r%ssi%- %r

h%44(, I'4!.!-"s !$ $his .0. "!- rs+.$ i- .%* s.5s$'7 i-ri%ri$( "%'#.9s, P%#. *i$h

.%* s.5s$' -3 rs#"$ r%' %$hrs, Th( '!( s2 !' %r /.%r(7 *hi"h !/!i- 3#-3s %-

%$hrs, H%*0r "%-i3-"7 "%'#$-" !-3 !"hi0'-$ %-.( -3 %- #rs%- !-3 0r(%-

.s is i-"%-s8+-$i!. $% %-?s %*- s+""ss, I$ '!( 4 -%$37 h%*0r7 $h!$ '!-( #%#. *i$h

.%* s.5s$' *i.. -%$ 4 !4. $% i'#r%0 $hir 0i* % $h's.0s si'#.( 4( r"i0i-/ !'7

rs#"$7 !-3 /.%r( 9$r-!..(7 4+$ '+s$ irs$ !""#$ $h's.0s i-$r-!..(, Ps("h%.%/i"!.

i'4!.!-"s s+"h !s 3#rssi%- "!- !.s% #r0-$ %- r%' %4$!i-i-/ s.5s$' %- 4%$h .0.s,

G0o8$ ,++7'
http://en.wikipedia.org/wiki/Friendshiphttp://en.wikipedia.org/wiki/Familyhttp://en.wikipedia.org/wiki/Familyhttp://en.wikipedia.org/wiki/Religionhttp://en.wikipedia.org/wiki/Gangshttp://en.wikipedia.org/wiki/Safety_in_numbershttp://en.wikipedia.org/wiki/Lonelinesshttp://en.wikipedia.org/wiki/Social_anxietyhttp://en.wikipedia.org/wiki/Clinical_depressionhttp://en.wikipedia.org/wiki/Clinical_depressionhttp://en.wikipedia.org/wiki/Friendshiphttp://en.wikipedia.org/wiki/Familyhttp://en.wikipedia.org/wiki/Religionhttp://en.wikipedia.org/wiki/Gangshttp://en.wikipedia.org/wiki/Safety_in_numbershttp://en.wikipedia.org/wiki/Lonelinesshttp://en.wikipedia.org/wiki/Social_anxietyhttp://en.wikipedia.org/wiki/Clinical_depression


26/80

Th%+/h $h 3i"i-"( -3s '!( 4 s- !s 4!si"7 !-3 "!- 4 '$ !-3 -+$r!.i63 =i,, $h(

s$%# 4i-/ '%$i0!$%rs i- %-?s .i>7 s.5!"$+!.i6!$i%- !-3 $r!-s"-3-" !r 4i-/ %r /r%*$h

-3s =!.s% $r'3 B5-3s>7 i,, $h( !r -3+ri-/ '%$i0!$i%-s %r 3ri0rs % 4h!0i%r,

Co,&&+ ,++7'

M!s.%* 4.i03 $h!$ h+'!-s h!0 $h -3 $% i-"r!s $hir i-$..i/-" !-3 $hr4( "h!s

2-%*.3/, C%/-i$i0 -3s !r $h 9#rssi%- % $h -!$+r!. h+'!- -3 $% .!r-7 9#.%r7

3is"%0r !-3 "r!$ $% /$ ! 4$$r +-3rs$!-3i-/ % $h *%r.3 !r%+-3 $h',

As$h$i" -3s

B!s3 %- M!s.%*?s 4.is7 i$ is s$!$3 i- $h hir!r"h( $h!$ h+'!-s -3 4!+$i+. i'!/r( %r

s%'$hi-/ -* !-3 !s$h$i"!..( #.!si-/ $% "%-$i-+ +# $%*!r3s S.5A"$+!.i6!$i%-, H+'!-s

-3 $% rrsh $h's.0s i- $h #rs-" !-3 4!+$( % -!$+r *hi. "!r+..( !4s%r4i-/ !-3

%4sr0i-/ $hir s+rr%+-3i-/s $% 9$r!"$ $h 4!+$( $h!$ $h *%r.3 h!s $% %r,

S+*3-/6/*&;/&o,

S.5!"$+!.i6!$i%- ! "%-"#$ M!s.%* !$$ri4+$3 $% K+r$ G%.3s$i-7 %- % his '-$%rs is $h

i-s$i-"$+!. -3 % h+'!-s $% '!2 $h '%s$ % $hir !4i.i$is !-3 $% s$ri0 $% 4 $h 4s$ $h(

"!-, W%r2i-/ $%*!r3 +.i..i-/ %+r #%$-$i!.7 $%*!r3 4"%'i-/ !.. $h!$ * !r "!#!4. %

4"%'i-/,

I- M!s.%*?s s"h'7 $h i-!. s$!/ % #s("h%.%/i"!. 30.%#'-$ "%'s *h- $h i-3i0i3+!.

.s !ss+r3 $h!$ $hir #h(si%.%/i"!.7 s"+ri$(7 !i.i!$i%- !-3 !"$i%-7 s.5rs#"$ !-3

r"%/-i$i%- -3s h!0 4- s!$isi3, As $hs 4"%' 3%r'!-$7 $h( 4"%' i..3 *i$h !

3sir $% r!.i6 !.. % $hir #%$-$i!. %r 4i-/ !- "$i07 "r!$i07 '!$+r h+'!- 4i-/, Wh!$

! '!- "!- 47 h '+s$ 47 is $h *!( M!s.%* 9#rsss i$,

M!s.%*?s -3 hir!r"h( is s$ %r$h !s ! /-r!. #r%#%si$i%- !-3 3%s -%$ i'#.( $h!$ 0r(%-?s

-3s %..%* $h s!' ri/i3 #!$$r-, F%r s%' #%#.7 s.5s$' s's $% 4 ! s$r%-/r

'%$i0!$i%- $h!- .%0, M+ss%.i-i7 %r 9!'#.7 !.i-!$3 his ".%ss$ ri-3s 4( +-3r$!2i-/

r"2.ss 'i.i$!r( !30-$+rs $% !"hi0 s$!$+s !s ! "%-8+r%r, =This 9!'#. "!- !.s% 4 +s3 $%
http://en.wikipedia.org/wiki/Kurt_Goldsteinhttp://en.wikipedia.org/wiki/Mussolinihttp://en.wikipedia.org/wiki/Mussolinihttp://en.wikipedia.org/wiki/Kurt_Goldsteinhttp://en.wikipedia.org/wiki/Mussolini


27/80

i..+s$r!$ $h '!-s5$%5!-5-3 3i.''! % h+'!- '%$i0!$i%-, Th!$ is7 M+ss%.i-i '!( h!0

r!"h3 %r s$!$+s !s ! '!-s $% /!i-i-/ $h !"$i%- % A3%. Hi$.r, M%r *i.. 4 s!i3 !4%+$

$his #r%4.' .!$r,> F%r s%' #%#.7 $h -3 $% "r!$ is %$- ! s$r%-/r '%$i0!$i%- $h!- $h

-3 %r %%3 !-3 s!$(, Th+s7 $h !r$is$ .i0i-/ i- #%0r$( is ! ".!ssi" 9!'#. % r0rsi-/ $h

s$!-3!r3 hir!r"h( % -3s, Si'i.!r.(7 #rs%-s *h% h!0 s+r3 h+-/r %r s%' %$hr

3#ri0!$i%- %r #r%$r!"$3 #ri%3s '!( .i0 h!##i.( %r $h rs$ % $hir .i0s i %-.( $h( "!- /$

-%+/h % *h!$ $h( .!"23, I- $his "!s7 $h .0. % !s#ir!$i%- '!( h!0 4"%' #r'!--$.(

.%*r3 !-3 $h hi/hr5%r3r7 .ss #r%#%--$ -3s '!( -0r 4"%' !"$i0, Thr !r !.s%

"!ss % #%#.?s '!r$(ri-/ $h's.0s %r "!+ss !-3 s+ri-/ !.. 2i-3s % 3#ri0!$i%-s7

#!r$i"+.!r.( i- $h #h(si%.%/i"!.7 s!$(7 !-3 s%'$i's s%"i!. "!$/%ris7 $% !"hi0 $hir /%!.s,

M!s.%* *ri$s $h %..%*i-/ % s.5!"$+!.i6i-/ #%#.J

Th( '4r!" $h !"$s !-3 r!.i$is % $h *%r.3 =i-".+3i-/ $h's.0s> r!$hr $h!- 3-(i-/ %r

!0%i3i-/ $h',

Th( !r s#%-$!-%+s i- $hir i3!s !-3 !"$i%-s,

Th( !r "r!$i0,

Th( !r i-$rs$3 i- s%.0i-/ #r%4.'s $his %$- i-".+3s $h #r%4.'s % %$hrs, S%.0i-/ $hs

#r%4.'s is %$- ! 2( %"+s i- $hir .i0s,

Th( . ! ".%s-ss $% %$hr #%#.7 !-3 /-r!..( !##r"i!$ .i,

Th( h!0 ! s(s$' % '%r!.i$($h!$ is +..( i-$r-!.i63 !-3 i-3#-3-$ % 9$r-!. !+$h%ri$(,

Th( h!0 3is"r-'-$ !-3 !r !4. $% 0i* !.. $hi-/s i- !- %4)"$i0 '!--r,

T% +r$hr "%-%+-3 $h #r%4.' % +-3rs$!-3i-/ '%$i0!$i%-7 M!s.%* #%i-$s %+$ $h!$ '%$i0s

!r -%$ !.*!(s "%-s"i%+s, I- $h !0r!/ #rs%-7 h 4.i0s7 $h( !r '%r %$- +-"%-s"i%+s

$h!- "%-s"i%+s sh%*i-/ $h i-.+-" %- his $hi-2i-/ % Fr+3i!- #s("h%.%/is$s *h% h!0

.%-/ 4- "%-"r-3 *i$h $h hi33- "!+ss % h+'!- 4h!0i%r,

I- M!s.%*?s $h%r(7 $h-7 h+'!- -3s !r !rr!-/3 i- ! hir!r"h( % i'#%r$!-", N3s 'r/

%-.( *h- hi/hr5#ri%ri$( -3s h!0 4- s!$isi3, B( $h s!' $%2-7 s!$isi3 -3s -%

.%-/r i-.+-" 4h!0i%r, This #%i-$ s's *%r$h s$rssi-/ $% '!-!/rs !-3 !3'i-is$r!$%rs7 *h%

%$- 'is$!2-.( !ss+' $h!$ '%-( !-3 %$hr $!-/i4. i-"-$i0s !r $h %-.( "+rs %r '%r!.

!-3 #r%3+"$i0i$( #r%4.'s, I$ '!( 47 h%*0r7 $h!$ $h -3 $% #!r$i"i#!$7 $% 4 r"%/-i637 $%
http://en.wikipedia.org/wiki/Adolf_Hitlerhttp://en.wikipedia.org/wiki/Creativityhttp://en.wikipedia.org/wiki/Creativityhttp://en.wikipedia.org/wiki/Moralityhttp://en.wikipedia.org/wiki/Adolf_Hitlerhttp://en.wikipedia.org/wiki/Creativityhttp://en.wikipedia.org/wiki/Morality


28/80

4 "r!$i07 !-3 $% 9#ri-" ! s-s % *%r$h !r 4$$r '%$i0!$%rs i- !- !.+-$ s%"i$(7 *hr

'!-( h!0 !.r!3( !"hi03 !- !""#$!4. '!s+r % r3%' r%' h+-/r !-3 $hr!$s $%

s"+ri$( !-3 #rs%-!. s!$(7 !-3 !r -%* 3ri0- 4( hi/hr5%r3r #s("h%.%/i"!. -3s,

I- sh%r$7 s.5!"$+!.i6!$i%- is r!"hi-/ %-?s +..s$ #%$-$i!., H%*0r7 $% +r$hr ".!ri( Thr

!r "r$!i- "%-3i$i%-s *hi"h !r i''3i!$ #rr8+isi$s %r $h 4!si" -3 s!$is!"$i%-s, S+"h

"%-3i$i%-s !s r3%' $% s#!27 r3%' $% 3% *h!$ %- *ishs s% .%-/ !s -% h!r' is 3%- $%

%$hrs7 r3%' $% 9#rss %-?s s.7 r3%' $% i-0s$i/!$ !-3 s2 %r i-%r'!$i%-7 r3%' $%

3-3 %-?s s.7 )+s$i"7 !ir-ss7 h%-s$(7 %r3r.i-ss i- $h /r%+# !r 9!'#.s % s+"h

#r"%-3i$i%-s %r 4!si" -3 s!$is!"$i%-s,

A""%r3i-/ $% M!s.%*7 $h $-3-"is % s.5!"$+!.i6i-/ #%#. !r !s %..%*sJ

, A*!r-ss

i"i-$ #r"#$i%- % r!.i$(

rsh-ss % !##r"i!$i%-

#!2 9#ri-"s

$hi"!. !*!r-ss

, H%-s$(

#hi.%s%#hi"!. s-s % h+'%+r

s%"i!. i-$rs$

3# i-$r#rs%-!. r.!$i%-shi#s

3'%"r!$i" "h!r!"$r s$r+"$+r

, Fr3%'

-3 %r s%.i$+3

!+$%-%'%+s7 i-3#-3-$

"r!$i0i$(7 %ri/i-!.i$(

s#%-$!-%+s

, Tr+s$

#r%4.' "-$r3

!""#$!-" % s.7 %$hrs7 -!$+r

rsis$!-" $% -"+.$+r!$i%-5 i3-$i$( *i$h h+'!-i$(
http://en.wikipedia.org/wiki/Enculturationhttp://en.wikipedia.org/wiki/Enculturation


29/80

M!s.%* 3is"%0r3 $h!$ h!.$h( i-3i0i3+!.s !r '%$i0!$3 $%*!r3 *h!$ h $r'3 s.5

!"$+!.i6!$i%-7 !-3 -%$3 $h!$ S.5!"$+!.i6i-/ #%#. h!3 s$ri2i-/.( si'i.!r "h!r!"$ris$i"s, H

3s"ri43 s.5!"$+!.i6!$i%- !sJ

an episode or spurt in which the powers of the person come together in a particularly and

intensely enjoyable way and in which they are more integrated and less split more open for

e!perience more idiosyncratic more perfectly e!pressive or spontaneous or fully functioning

more creative more humorous more ego"transcending more independent of their lower needs

etc# They become in these episodes more truly themselves more perfectly actualising their

potentialities closer to the core of their being more fully human# Not only are these their

happiest and most thrilling moments but they are also moments of greatest maturity

individuation fulfilment " in a word their healthiest moments#

Th hi/hr -3s i- $his hir!r"h( %-.( "%' i-$% %"+s *h- $h .%*r -3s i- $h #(r!'i3 !r

s!$isi3, O-" !- i-3i0i3+!. h!s '%03 +#*!r3s $% $h -9$ .0.7 -3s i- $h .%*r .0. *i..

-% .%-/r 4 #ri%ri$i63, This is 0r( $r+ .i2 0- i- Airtel $h%s *h% !r-3 .%* i-"%'

#rrr3 i-!-"i!. i-"-$i0s .i2 4%-+s7 $", %0r -%-5i-!-"i!. i-"-$i0s ,

Eo= /,7 $+

o6o(+'$/ $+% 0++&+ 30o( & //&,' $+ )+0+&+7 &,)6' /,7 o6o(+' o3 o$+0' ,

B/40o6,7

E8+i$( $h%r( #r%#%ss $h!$ i-3i0i3+!.s *h% #r"i0 $h's.0s !s i$hr +-3r5r*!r33 %r

%0r5r*!r33 *i.. 9#ri-" 3is$rss7 !-3 $h!$ $his 3is$rss .!3s $% %r$s $% rs$%r 8+i$(

*i$hi- $h r.!$i%-shi#, I$ %"+ss %- 3$r'i-i-/ *h$hr $h 3is$ri4+$i%- % rs%+r"s is !ir $%

4%$h r.!$i%-!. #!r$-rs, E8+i$( is '!s+r3 4( "%'#!ri-/ $h r!$i%s% "%-$ri4+$i%-s !-3 4-i$s
http://en.wikipedia.org/wiki/Behaviorismhttp://en.wikipedia.org/wiki/Behaviorismhttp://en.wikipedia.org/wiki/Outcomehttp://en.wikipedia.org/wiki/Relationshiphttp://en.wikipedia.org/wiki/Ratiohttp://en.wikipedia.org/wiki/Behaviorismhttp://en.wikipedia.org/wiki/Outcomehttp://en.wikipedia.org/wiki/Relationshiphttp://en.wikipedia.org/wiki/Ratio


30/80

% !"h #rs%- *i$hi- $h r.!$i%-shi#, P!r$-rs 3% -%$ h!0 $% r"i0 8+!. 4-i$s =s+"h !s

r"i0i-/ $h s!' !'%+-$ % .%07 "!r7 !-3 i-!-"i!. s"+ri$(> %r '!2 8+!. "%-$ri4+$i%-s

=s+"h !s i-0s$i-/ $h s!' !'%+-$ % %r$7 $i'7 !-3 i-!-"i!. rs%+r"s>7 !s .%-/ !s $h r!$i%

4$*- $hs 4-i$s !-3 "%-$ri4+$i%-s is si'i.!r, M+"h .i2 %$hr #r0!.-$ $h%ris %

'%$i0!$i%-7 s+"h !sM!s.%*1s hir!r"h( % -3s7 E8+i$( Th%r( !"2-%*.3/s $h!$ s+4$. !-3

0!ri!4. i-3i0i3+!. !"$%rs !"$ !"h #rs%-1s !ssss'-$ !-3 #r"#$i%- % $hir r.!$i%-shi#

*i$h $hir r.!$i%-!. #!r$-rs,

D+3&,&&o, o3 +


31/80

Ti'

E%r$

L%(!.$(

H!r3 W%r2

C%''i$'-$

A4i.i$(

A3!#$!4i.i$(

F.9i4i.i$(

T%.r!-"

D$r'i-!$i%-

E-$h+si!s'

Prs%-!. s!"rii"

O6o(+'

O+$#+$s !r 3i-3 !s $h #%si$i0 !-3 -/!$i0 "%-s8+-"s $h!$ !- i-3i0i3+!. #r"i0s !

#!r$i"i#!-$ h!s i-"+rr3 !s ! "%-s8+-" % hishr r.!$i%-shi# *i$h !-%$hr, O+$#+$s "!- 4

4%$h $!-/i4. !-3 i-$!-/i4. =W!.s$r7 Tr!+#'!-- & W!.s$r7 >, T(#i"!. %+$"%'s i-".+3

!-( % $h %..%*i-/J

L%0

I-$i'!"(

S"+ri$(

Es$'

S!.!r(

E'#.%( 4-i$

E9#-ss

R"%/-i$i%-

R#+$!$i%-

Rs#%-si4i.i$(

S-s % !"hi0'-$
http://en.wikipedia.org/wiki/Timehttp://en.wikipedia.org/wiki/Loyaltyhttp://en.wikipedia.org/wiki/Commitmenthttp://en.wikipedia.org/wiki/Flexibilityhttp://en.wikipedia.org/wiki/Tolerancehttp://en.wikipedia.org/wiki/Enthusiasmhttp://en.wikipedia.org/wiki/Sacrificehttp://en.wikipedia.org/wiki/Lovehttp://en.wikipedia.org/wiki/Intimacyhttp://en.wikipedia.org/wiki/Securityhttp://en.wikipedia.org/wiki/Salaryhttp://en.wikipedia.org/wiki/Employee_benefithttp://en.wikipedia.org/wiki/Reputationhttp://en.wikipedia.org/wiki/Responsibilityhttp://en.wikipedia.org/wiki/Timehttp://en.wikipedia.org/wiki/Loyaltyhttp://en.wikipedia.org/wiki/Commitmenthttp://en.wikipedia.org/wiki/Flexibilityhttp://en.wikipedia.org/wiki/Tolerancehttp://en.wikipedia.org/wiki/Enthusiasmhttp://en.wikipedia.org/wiki/Sacrificehttp://en.wikipedia.org/wiki/Lovehttp://en.wikipedia.org/wiki/Intimacyhttp://en.wikipedia.org/wiki/Securityhttp://en.wikipedia.org/wiki/Salaryhttp://en.wikipedia.org/wiki/Employee_benefithttp://en.wikipedia.org/wiki/Reputationhttp://en.wikipedia.org/wiki/Responsibility


32/80

Pr!is

Th!-2s

This $h%r( !.s% s$!-3s $r+,

PURPOSE


33/80

PURPOSE

As #!r$ % %+r "+rri"+.+'7 0r( -3

(!r s$+3-$ is r8+ir3 $% s+4'i$ ! '!-!/'-$ rs!r"h#r%)"$, I$ !i's !$ %- % $h %..%*i-/ %4)"$i0s5

, A##.i"!$i%- % 2-%*.3/ !-3 $"h-i8+s .!r-$ i- $h "%+rs s% !r $% $s$ %+$ !-3 -ri"h

%-1s +-3rs$!-3i-/7 2-%*.3/ !-3 s2i..s,

, U-3rs$!-3i-/ !- %r/!-i6!$i%- !-3 i$s r!.i$is,

I- %r3r $% !"hi0 $h !4%0 '-$i%-3 %4)"$i0s % '( '!-!/'-$ rs!r"h #r%)"$ r#%r$

"%-3+"$3 %- :BHARTI AIRTEL1 !-3 $h $%#i" "h%s- 4( ' *!s :EMPLOYEE

ENGAGEMENT1,

N%* *h!$ is '#.%( -/!/'-$< A.#h!M!s+r 3i-s '#.%( -/!/'-$ !s $h .0. %

"%''i$'-$ !-3 i-0%.0'-$ !- '#.%( h!s $%*!r3s $hir %r/!-i6!$i%- !-3 i$s 0!.+s,

M( r%. !s ! HUMAN RESOURCE s$+3-$ 8/' o (+/'60+ $+ 600+, +()*o%++

+,/+(+, *++* /,7 '6+' 8/%' o &()0o+ &. F%r *hi"h I "%-3+"$3 ! s+r0(, Th

"%'#!-( is 2- %- $% i-3 %+$ $h!$ i !-( /!# 9is$ i- i$s #%.i"is %r $his i$ "%-3+"$s $i' $% $i'

s+r0(s $% i-3 %+$ *h!$ $h '#.%(s 9#"$s r%' $hir %r/!-i6!$i%-,


34/80

CHAPTER-

COMPANY PRO!ILE


35/80

COMPANY PRO!ILE

T+*+o((6,&/&o, I,76'0%

B$/0& E,+0)0&'+' ?A&0+*@

F%+-33 @

H!38+!r$rs N* D.hi7I-3i!

K( #%#. S+-i. Mi$$!.

I-3+s$r( T."%'

Pr%3+"$sM%4i. !-3 Fi935Li- T."%''+-i"!$i%-%#r!$%r

R0-+ USD,4i..i%-

S.%/!- E9#rss Y%+rs.W4si$ Bh!r$i Gr%+#Air$.

B$/0& A&0+*7 %r'r.( 2-%*- !s Bh!r$i T.5V-$+rs Li'i$3 =BTVL> is !'%-/ I-3i!?s .!r/s$

'%4i. #h%-!-3 Fi93 N$*%r2 %#r!$%rs, Wi$h '%r $h!- @ 'i..i%- s+4s"ri#$i%-s !s % s$

O"$%4r 7 $h "%'#!-( is %- % $h *%r.3?s !s$s$ /r%*i-/ $."%' "%'#!-is, I$ %rs i$s

'%4i. sr0i"s +-3r $h Air$. 4r!-3 !-3 is h!33 4( S+-i. Mi$$!.7 I-3i!?s si9$h ri"hs$ '!-

*i$h ! $%$!. *%r$h % US 4i..i%-, Th "%'#!-( is $h %-.( GSM %#r!$%r $% #r%0i3 '%4i.

sr0i"s i- !.. $h "ir".s i- I-3i!, Th "%'#!-( !.s% #r%0i3s $.#h%- sr0i"s !-3 I-$r-$

!""ss %0r DSL i- "ir".s, Th "%'#!-( "%'#.'-$s i$s '%4i.7 4r%!34!-3 & $.#h%-

sr0i"s *i$h -!$i%-!. !-3 i-$r-!$i%-!. .%-/ 3is$!-" sr0i"s, Th "%'#!-( !.s% h!s !

s+4'!ri- "!4. .!-3i-/ s$!$i%- !$ Ch--!i7 *hi"h "%--"$s $h s+4'!ri- "!4. "%--"$i-/

Ch--!i !-3 Si-/!#%r, Th "%'#!-( #r%0i3s r.i!4. -35$%5-3 3!$! !-3 -$r#ris sr0i"s

$% $h "%r#%r!$ "+s$%'rs 4( .0r!/i-/ i$s -!$i%-*i3 i4r %#$i" 4!"24%-7 .!s$ 'i.

"%--"$i0i$( i- i935.i- !-3 '%4i. "ir".s7 VSATs7 ISP !-3 i-$r-!$i%-!. 4!-3*i3$h !""ss

$hr%+/h $h /!$*!(s !-3 .!-3i-/ s$!$i%-,

A.$h%+/h Bh!r$i Air$. is $h .!r/s$ '%4i. sr0i" #r%0i3r7 BSNL7 $h s$!$ r+- '%4i. !-3

*ir.i- sr0i" #r%0i3r is $h '!r2$ .!3r !s % D"'4r"+s$%'r?s 4!s,
http://en.wikipedia.org/wiki/New_Delhihttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Sunil_Mittalhttp://en.wikipedia.org/wiki/Industryhttp://en.wikipedia.org/wiki/Telecomhttp://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/Telecommunicationhttp://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/USDhttp://en.wikipedia.org/wiki/1000000000_(number)http://en.wikipedia.org/wiki/Sloganhttp://en.wikipedia.org/wiki/Websitehttp://www.bharti.com/http://www.bharti.com/http://www.airtel.in/http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/Sunil_Mittalhttp://en.wikipedia.org/wiki/Bharat_Sanchar_Nigam_Limitedhttp://en.wikipedia.org/wiki/2006http://en.wikipedia.org/wiki/2006http://en.wikipedia.org/wiki/New_Delhihttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Sunil_Mittalhttp://en.wikipedia.org/wiki/Industryhttp://en.wikipedia.org/wiki/Telecomhttp://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/Telecommunicationhttp://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/USDhttp://en.wikipedia.org/wiki/1000000000_(number)http://en.wikipedia.org/wiki/Sloganhttp://en.wikipedia.org/wiki/Websitehttp://www.bharti.com/http://www.airtel.in/http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/Sunil_Mittalhttp://en.wikipedia.org/wiki/Bharat_Sanchar_Nigam_Limitedhttp://en.wikipedia.org/wiki/2006


36/80

A&0+*

Air$. is !4r!-3% $."%''+-i"!$i%- sr0i"s i-I-3i!%#r!$3 4( Bh!r$i Air$.,Air$. is $h .!r/s$ "..+.!r sr0i" #r%0i3r i- I-3i! i- $r's % -+'4r % s+4s"ri4rs, Bh!r$i

Air$. %*-s $h Air$. 4r!-3 !-3 #r%0i3s $h %..%*i-/ sr0i"s +-3r $h 4r!-3 -!' Air$.J

M%4i. Sr0i"s =+si-/ GSM T"h-%.%/(>7 Br%!34!-3 & T.#h%- Sr0i"s =Fi93 .i-7

I-$r-$ C%--"$i0i$(=DSL> !-3 L!s3 Li->7 L%-/ Dis$!-" Sr0i"s !-3 E-$r#ris Sr0i"s

=T."%''+-i"!$i%-s C%-s+.$i-/ %r "%r#%r!$s>,

L!3i-/ i-$r-!$i%-!. $."%''+-i"!$i%- "%'#!-is s+"h !s V%3!%-!-3 Si-/T.h%.3 #!r$i!.

s$!2s i- Bh!r$i Air$.,

I- A#ri. Bh!r$i G.%4!. Li'i$3 *!s !*!r33 ! $."%''+-i"!$i%-s .i"-" i- ;rs(i- $h

Ch!--. Is.!-3s4( $h .%"!. $."%''+-i"!$i%-s r/+.!$%r $h ;CRA, I- S#$'4r $h

Oi" % U$i.i$( R/+.!$i%- i- G+r-s( !*!r33 G+r-s( Air$. *i$h ! '%4i.

$."%''+-i"!$i%-s .i"-", I- M!( ;rs( Air$. !-3 G+r-s( Air$. !--%+-"3 $h

.!+-"h % ! r.!$i%-shi# *i$h V%3!%-%r is.!-3 '%4i. s+4s"ri4rs, I- ;+.( 7 Bh!r$i Air$.

si/-3 !- M%U *i$h N%2i!5Si'-s %r ! 'i..i%- 3%..!r 9#!-si%- % i$s '%4i. !-3 i93

-$*%r2, I- A+/+s$ 7 $h "%'#!-( !--%+-"3 i$ *i.. 4 .!+-"hi-/ ! "+s$%'i63 0rsi%- %

G%%/.s!r"h -/i- $h!$ *i.. #r%0i3 !- ?!rr!( % sr0i"s? $% i$s 4r%!34!-3 "+s$%'rs,

To6$+*

U-$i. S#$'4r 7 7 Bh!r$i #r%0i33 i935.i- $.#h%-( !-3 4r%!34!-3 sr0i"s +-3r

$h T%+"h$. 4r!-3, Bh!r$i -%* #r%0i3s !.. $."%' sr0i"s i-".+3i-/ i935.i- sr0i"s +-3r

! "%''%- 4r!-3 Air$.

B*/4B+00%

O- $h O"$%4r Air$. !--%+-"3 $h .!+-"h % $h i--%0!$i0 B.!"2Brr( Wir.ss

S%.+$i%- i- I-3i!, Th .!+-"h is ! rs+.$ % !- 9".+si0 $i5+# 4$*- Bh!r$i T.5V-$+rs

Li'i$37 I-3i!1s .!3i-/ $."%' "%-/.%'r!$ !-3 Rs!r"h I- M%$i%- =RIM>, Th i-i$i!$i07 !
http://en.wikipedia.org/wiki/Brandhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/Broadbandhttp://en.wikipedia.org/wiki/Landlinehttp://en.wikipedia.org/wiki/Vodafonehttp://en.wikipedia.org/wiki/Vodafonehttp://en.wikipedia.org/wiki/SingTelhttp://en.wikipedia.org/wiki/Jerseyhttp://en.wikipedia.org/wiki/Channel_Islandshttp://en.wikipedia.org/wiki/Guernseyhttp://en.wikipedia.org/wiki/Vodafonehttp://en.wikipedia.org/wiki/Googlehttp://en.wikipedia.org/wiki/September_18http://en.wikipedia.org/wiki/2004http://en.wikipedia.org/wiki/2004http://en.wikipedia.org/wiki/Brandhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/Broadbandhttp://en.wikipedia.org/wiki/Landlinehttp://en.wikipedia.org/wiki/Vodafonehttp://en.wikipedia.org/wiki/SingTelhttp://en.wikipedia.org/wiki/Jerseyhttp://en.wikipedia.org/wiki/Channel_Islandshttp://en.wikipedia.org/wiki/Guernseyhttp://en.wikipedia.org/wiki/Vodafonehttp://en.wikipedia.org/wiki/Googlehttp://en.wikipedia.org/wiki/September_18http://en.wikipedia.org/wiki/2004


37/80

irs$ i- I-3i! #r%0i3s $h 4+si-ss "%-s+'r *i$h ! s"+r !-3 i-$/r!$37 i--%0!$i0 *ir.ss

!""ss s%.+$i%-5B.!"24rr( Air$. "+s$%'rs *i.. 4 $h irs$ $% !""ss $h !30!-$!/s % P+sh5

4!s3 !-3 A.*!(s5%- "%--"$i0i$(,

!o0=+' G*o=/* 2 R/,4&, - 2

Th F%r4s G.%4!. .is$ %r $h (!r r!-23 Bh!r$i !$ ,

A8/07' /,7 0+o,&&o,

Wir.ss sr0i" #r%0i3r % $h (!r @ !$ $h Fr%s$ !-3 S+.i0!- Asi!5P!"ii" ICT !*!r3s,

C%'#$i$i0 sr0i" #r%0i3r % $h (!r @ !$ $h Fr%s$ !-3 S+.i0!- Asi!5P!"ii" ICT

!*!r3s

I, N+8'

R"-$.( S+-i. Bh!r$i?s Air$. .!+-"h3 i$s "!..i-/ "!r3 i- A'ri"! s#"i!..( %r $h NRI =N%-5

rsi3-$ I-3i!-s> !-3 #%#. "!..i-/ r%' A'ri"! $% I-3i! !$ ! "h!#r r!$ !s "%'#!r3 $% $h

$!ri %r3 4( %$hr #r%0i3rs,

O- F4r+!r( 7 V%3!%-s%.3 i$s @, s$!2 i- AirT. 4!"2 $% AirT. %r US , 4i..i%-

!-3 #+r"h!s3 ! "%-$r%..i-/ s$!2 i- ri0!. H+$"his%- Ess!r,

I- i$s '%-$h.( #rss r.!s7 %..%*i-/ s$!$is$i"s h!0 4- #rs-$3 %r -3 % A#ri. ,

Bh!r$i Air$. !333 $h hi/hs$ 0r -$ !33i$i%- % @, 'i..i%- "+s$%'rs i- ! si-/. 8+!r$r =Q5

FY> !-3 !.s% $h hi/hs$ 0r -$ !33i$i%- % 'i..i%- $%$!. s+4s"ri4rs i- 5

Th "%'#!-( *i.. i-0s$ +# $% ,@ 4i..i%- $his is"!. =5> i- -$*%r2 9#!-si%-,

I$ h!s !- i-s$!..3 4!s % 7 "..si$s !-3 @ #%#+.!$i%- "%0r!/

A$r $h #r%#%s3 -$*%r2 9#!-si%-7 !- !33i$i%-!. 7 $%*rs *i.. rs+.$ i- $h "%'#!-(

!"hi0i-/ #%#+.!$i%- "%0r!/

Bh!r$i h!s %0r 'i..i%- +srs !s %- M!r"h 7
http://en.wikipedia.org/wiki/Forbes_Global_2000http://en.wikipedia.org/wiki/2007http://en.wikipedia.org/wiki/Vodafonehttp://en.wikipedia.org/wiki/Hutch_Essarhttp://en.wikipedia.org/wiki/Hutch_Essarhttp://en.wikipedia.org/wiki/Forbes_Global_2000http://en.wikipedia.org/wiki/2007http://en.wikipedia.org/wiki/Vodafonehttp://en.wikipedia.org/wiki/Hutch_Essar


38/80

I$ h!s s$ ! $!r/$ % @ 'i..i%- s+4s"ri4rs 4(

Pr#!i3 "+s$%'rs !""%+-$ %r ,@ % Bh!r$i1s $%$!. s+4s"ri4r 4!s7 !- i-"r!s r%' , !

(!r !/%

ARPU h!s 3r%##3 $% Rs

N%-50%i" r0-+s7 =SMS7 0%i" '!i.7 "!.. '!-!/'-$7 h..% $+-s !-3 Air$. Li0> "%-s$i$+$3

% $%$!. r0-+s 3+ri-/ Q7 .%*r $h!- , i- $h Q % $h #r0i%+s (!r

B.-33 '%-$h.( 'i-+$s % +s!/ #r "+s$%'r i- Q *!s !$ @ 'i-+$s

H!s "%'#.$3 0rii"!$i%- % i$s s+4s"ri4rs !-3 i- $h #r%"ss 3is"%--"$3 $hr .!2h

s+4s"ri4rs,


39/80

METHODOLOGY


40/80

METHODOLOGY

RESEARCH DESIGN O- $h 4!sis % "h!r!"$r % 3!$! $his rs!r"h "!- 4 ".!ssii3 i-$% 8+!.i$!$i0 rs!r"h 3si/-,

UALITATI#E RESEARCH PROCEDURE

DATA SOURCES Pri'!r( s%+r"s h!0 4- +s3 %r /!$hri-/ i-%r'!$i%-,

PRIMARY DATA5 C%-sis$s % %ri/i-!. i-%r'!$i%- /!$hr3 %r $h s#"ii"

#+r#%s !$ h!-3 $hr%+/h 0!ri%+s i-s$r+'-$s .i2 s$r+"$+r3

i-$r0i*s !-3 8+s$i%--!irs, I$ is $h 3!$! "%.."$3 irs$ h!-3

r.!$i-/ $% s#"ii" 8+ris !-3 #r%4.'s,

SOURCES O! COLLECTING PRIMARY DATA- Th #ri'!r( 3!$! is

"%.."$3 +si-/ 8+s$i%--!irs !-3 !"5$%5!" i-$r0i*s +si-/ s$r+"$+r3 8+s$i%--!ir,

INTER#IE"SWr $h 4!si" $%%.s +s3 3+ri-/ $h #r%"ss,

COLLECTION O! IN!ORMATION Th rs#%-3-$s *r "h%s- r!-3%'.(,

SAMPLE SIE - @


41/80

BASIC SCALES

1. !OR HO" LONG HA#E YOU BEEN IN AIRTEL

A, 5 MONTHS

B, 5 MONTHS

C, 5 YEAR

D, MORE THAN YEAR

$n this %uestion, interval scalehas been used#

Q, Q,Nominal scalehas been used#

Q, Q, & Q, likert scalehas been used#

1. I! YES "HAT KIND O! ETRA CURRICULAR ACTI#ITIES ARE YOU

IN#OL#ED IN I! NO "HAT KIND O! ETRA CURRICULAR ACTI#ITIES

"OULD YOU LIKE TO BE IN#OL#ED IN

This is an Open ended question

11. RANK THE !OLLO"ING ACTI#ITIES IN THE ORDER O! YOUR

PRE!ERENCE.

A, OUTINGS =PICNICS TOURS >

B, GIFTSDISCOUNT COUPONS


42/80

C, PARTIES =LUNCHDINNER>

D, BIRTHDAYANNIVERSARY CELEBRATIONS

E, SPORT ACTIVITIES

F, STRESS BUSTER PROGRAMMES

G, COMPETITIONS

Q, 5 Ordinal scaleorRank Order Scalehas been used#

N/(+h!s 4- 2#$ %#$i%-!.,


43/80

DATA


44/80

INDE:

VAR FOR HOW LONG HAVE YOU BEEN AIRTELo% 8$&*+ /

8o04 /*'o.

Fr8+-"( Pr"-$V!.i3Pr"-$

C+'+.!$i0Pr"-$

V!.i3 YES , , ,NO , , ,

T%$!. @ , ,


54/80

ARE YOU HAPPY "ITH THE EMPLOYEE ENTITLEMENTS YOU GET

Dot/Lines show counts

1.0 1.5 2.0 2.5 3.0

ARE YOU HAPPY WITH THE EMPLOYEE ENTITLEMENTS YOU GET?

0

5

10

15

20

51.11%

2.%

2!.!"%

Fr8+-"( Pr"-$V!.i3Pr"-$

C+'+.!$i0Pr"-$

V!.i3 YES @, @, @,NO , , ,

ABIT

, , ,

T%$!. @ , ,


55/80

MY COMPANY ACTI#ELY LOOKS A!TER THE "ELL-BEING O! ALL ITS

EMPLOYEES.

Areas show count

1 2 3 4

MY COMPANY ACTIVELY LOOKS AFTER THE WELL#$EING OF ALL ITS EMPLOYEES.

5

10

15

20

25

&3

&2'

&11

&5

&45

Fr8+-"( Pr"-$ V!.i3Pr"-$ C+'+.!$i0Pr"-$

V!.i3 STRONGLY AGREE , , ,AGREE @, @, ,

DISAGREE , , ,

STRONGLYDISAGREE

@ , , ,

T%$!. @ , ,


56/80

I GET MOTI#ATED TO "ORK BETTER AND BETTER

M%r $h!- @ %$h '#.%(s !/r $h!$ (o&/&o, &' 3&,+i- $h "%'#!-(,

Fr8+-"( Pr"-$

V!.i3

Pr"-$

C+'+.!$i0

Pr"-$V!.i3 STRONGLY AGREE , , ,AGREE , , ,

CANNOT SAY , , @,

DISAGREE , , @,

STRONGLYDISAGREE

, , ,

T%$!. @ , ,


57/80

I GET ENOUGH OPPORTUNITY !OR SEL! GRO"TH AND AD#ANCEMENT

Fr8+-"( Pr"-$

V!.i3

Pr"-$

C+'+.!$i0

Pr"-$V!.i3 STRONGLYDISAGREE

, , ,

DISAGREE , , ,

CANNOT SAY @, @, ,

AGREE @, @, ,

STRONGLY AGREE @, @, ,

T%$!. @ , ,

H+0+ $+ o()/,% ,++7' o 8o044"!+s / *o o3 ,6(=+0 o3 +()*o%++' /0+ ,o '/&'3&+78&$ $+ '+*3 /7/,+(+, /,7 0o8$ o))o06,&&+' i- $h "%'#!-(.


58/80

1 ARE YOU ABLE TO BALANCE YOUR PRO!ESSIONAL AND PERSONAL LI!E

Fr8+-"( Pr"-$V!.i3Pr"-$

C+'+.!$i0Pr"-$

V!.i3 STRONGLYDISAGREE

@ , , ,

DISAGREE @, @, ,CANNOT SAY , , ,

AGREE , , ,

STRONGLY AGREE , , ,

T%$!. @ , ,


59/80

GENDER

Fr8+-"( Pr"-$V!.i3Pr"-$

C+'+.!$i0Pr"-$

V!.i3 M , , ,

F , , ,

T%$!. @ , ,

!s

As sh%*- i- $h /r!#h $h #r"-$!/ % *%r2i-/ '!. is 0r( .ss !s "%'#!r3 $% $h '!.s,This "!- 4 !$$ri4+$3 $% $h !"$ $h!$ i$ is 3ii"+.$ $% 4!.!-" $h #rs%-!. !-3 #r%ssi%-!. .i !ssh%*- i- $h r8+-"( $!4.,


60/80

11 ARE ANY ETRA CURRICULAR ACTI#ITIES BEING HELD IN YOUR

ORGANISATION

Dot/Lines show counts

1 2 3 4

ARE ANY E(TRA CURRICULAR ACTIVITIES $EING HELD IN YOUR ORGANISATION?

0

5

10

15

12

2'.'7%

11

24.44%

1!

4.%

4

!.!"%

Fr8+-"( Pr"-$V!.i3Pr"-$

C+'+.!$i0Pr"-$

V!.i3 STRONGLYDISAGREE , , ,

DISAGREE , , @,

AGREE , , ,

STRONGLY AGREE , , ,

T%$!. @ , ,


61/80

STATISTICS

AGE

N V!.i3 @

Missi-/

M!- ,@M%3 @

R!-/

Mi-i'+'

M!9i'+'

AGE

Fr8+-"( Pr"-$V!.i3Pr"-$

C+'+.!$i0Pr"-$

V!.i3 , , ,

, , ,

, , ,

, , ,

@ @, @, ,

, , @@,

, , ,

, , ,

@ , , ,

, , ,

, , @,

, , ,

, , ,T%$!. @ , ,

OUTINGS=PICNICSTOURS>

GIFTSDISCOUNTCOUPONS

PARTIES=LUNCHDINNER>

BIRTHDAYANNIVERSARYCELEBRATIONS

SPORTACTIVITIES

STRESSBUSTERPROGRAMMES

COMPETITIONS

@


62/80

C%'#!ris%- % '%3. 0!.+s %r 3ir-$ 9$r! "+rri"+.!r !"$i0i$is,

R!-2 %+$i-/s /i$s

@ @ @

T%$!.

STATISTICS

OUTINGS=PICNICSTOURS>

GIFTSDISCOUNTCOUPONS

PARTIES=LUNCHDINNER>

BIRTHDAYANNIVERSARYCELEBRATIONS

SPORTACTIVITIES

STRESSBUSTERPROGRAMMES

COMPETITIONS

N V!.i3 @ @ @ @ @ @ @

Missi-/

M!- , , , , , , ,

M%3 =!> =!> @

R!-/


63/80

Mi-i'+'

M!9i'+'

! M+.$i#. '%3s 9is$, Th s'!..s$ 0!.+ is sh%*-

Th r!-2 $h

h!s /%$ $h hi/hs$ -%s, % r8+-"(7 *h- i$ "%'s $% %+$i-/, B+$7 #%#. s' $%4 '%r i-$rs$3 i- /i$s !-3 #!r$is,

!REUENCY TABLE

OUTINGS ?PICNICS TOURS@

OUTINGS=PICNICS

TOURS> Pr"-$

V!.i3

Pr"-$

C+'+.!$i0

Pr"-$V!.i3 , , ,

, , ,

@, @, ,

, , ,

@ @ , , @,

@, @, ,

, , ,

T%$!. @ , ,

GI!TSDISCOUNT COUPONS

Fr8+-"( Pr"-$V!.i3Pr"-$

C+'+.!$i0Pr"-$

V!.i3 @, @, @,

, , ,

, , @@,

, , , @ @ , , ,

, , ,

, , ,

T%$!. @ , ,


64/80

PARTIES

?LUNCHDINNER@

Fr8+-"( Pr"-$V!.i3Pr"-$

C+'+.!$i0Pr"-$

V!.i3 @ , , ,

, , ,

@, @, ,

, , @@,

@ @, @, ,

, , ,

, , ,

T%$!. @ , ,

BIRTHDAYANNI#ERSARY CELEBRATIONS

Fr8+-"( Pr"-$V!.i3Pr"-$

C+'+.!$i0Pr"-$

V!.i3 , , ,

@ , , ,

, , ,

@ , , @,@ , , ,

@ , , ,

@, @, ,

T%$!. @ , ,


65/80

Bir$h3!(s !--i0rs!r( ".4r!$i%- h!s /%$ '!9i'+' -+'4r % r3r!-2

SPORT ACTI#ITIES

Fr8+-"( Pr"-$

V!.i3

Pr"-$

C+'+.!$i0

Pr"-$V!.i3 , , ,

@ , , ,

, , ,

, , @@,

@ , , ,

, , ,

, , ,

T%$!. @ , ,

STRESS BUSTER PROGRAMMES

Fr8+-"( Pr"-$V!.i3Pr"-$

C+'+.!$i0Pr"-$

V!.i3 , , ,

, , ,

, , ,

@ , , @,

@ , , ,

, , ,

, , ,

T%$!. @ , ,


66/80

Th .!s$ -33 is $h s$rss 4+s$r !"$i0i$( *hi"h h!s 4- r!-23 $h 4( '!)%ri$( % $h'#.%(s *hi"h is ! /%%3 si/- 4+$ i * s "!r+..( h!. % rs#%-3-$s h!s /i0- i$ r!-2 !s-37 r3!s *.. ,

COMPETITIONS

Fr8+-"( Pr"-$V!.i3Pr"-$

C+'+.!$i0Pr"-$

V!.i3 @, @, @,

, , ,

, , ,

@, @, ,

@ , , ,

@, @, ,

, , ,

T%$!. @ , ,

I ENJOY "ORKING IN MY ORGANISATION.

Fr8+-"( Pr"-$V!.i3Pr"-$

C+'+.!$i0Pr"-$

V!.i3 STRONGLYDISAGREE

, , ,

DISAGREE , , @,

AGREE , , ,

STRONGLY AGREE @, @, ,

T%$!. @ , ,


67/80

Hr $h o()/,% o(+' o6 o =+ / 0+/* 8&,,+0 !s (/>o0&% o3 $+ +()*o%++' +,>o%'*%r2i-/ &, A&0+*,

!OR HO" LONG HA#E YOU BEEN IN AIRTEL AT "ORKF DO YOUR OPINIONS

SEEM TO COUNT

CROSSTABULATION

CASE PROCESSING SUMMARY

C!ss

V!.i3 T%$!.

N Pr"-$ N Pr"-$

FOR HOW LONGHAVE YOU BEENIN AIRTEL< ATWORK7 DO YOUROPINIONS SEEM

TO COUNT

B, GIFTSDISCOUNT COUPONS

C, PARTIES =LUNCHDINNER>

D, BIRTHDAYANNIVERSARY CELEBRATIONS

E, SPORT ACTIVITIES

F, STRESS BUSTER PROGRAMMES

G, COMPETITIONS

12. I ENJOY "ORKING IN MY ORGANISATION.


78/80

A, STRONGLY DISAGREE

B, DISAGREE

C, AGREE

D, STRONGLY AGREE

NAME =OPTIONAL>5GENDER5 M FAGE5DEPARTMENT5

THANK YOU FOR SPARING YOUR VALUABLE TIME


79/80


80/80

employee management at airtel

Documents