1. KeshavAgarwal(21)

2. HISTORY
BhartiAirtel Ltd (Bharti) was incorporated
in 1995 as a wholly owned subsidiary of
Bharti Telecom Ltd. In 1999, the company
had a 63.4% equity interest in SC Cellular
Holdings, effectively securing a 32.3% equity
interest in Bharti Mobile (formerly JT Mobiles).
In 2000,Bharti acquired BhartiTelenet.
3. OPERATIONS
4. 5. Mobile Services
6. COMPANYS VISION & MISSION
Companys VISION* "To provide global telecom services and have delight customers.
Companys MISSION
* Error- free service delivery
* Innovative products and services
* Cost efficiency
* Unified Messaging Solutions
* has a target of 125 million subscribers by 2010
7. ORGANISATIONAL STRUCTURE
Chairman & MD
Sunil BhartiMittal
CEO
ManojKohli
Deputy CEO
Sanjay Kapoor
President- Enterprises Service
David Nishball
Director: Technology & Customer Service
Dr. Jai Menon
Director: Supply Chain
S.Asokan
Director:HR
KrishShnakar
Director: Legal & Regulatory
JyotiPawar
Joint President- Telemedia Services
K Srinivas
President- Mobile Service
AtulBindal
CFO
SrikanthBalachander
Director: Internal Assurance
Shamini S.
Director: Marketing
Shineesh Joshi
Director- Alliances & CSR
Tina Unekein
8. PMS @ AIRTEL
MONITOR
PLANNIG
DEVELOPING
REWARD
-ING
RATING
9. S.W.O.T ANALYSIS
WEAKNESS1.Reducedprofitmarginduetoincreasing costper minute andfallingselling price.2.Increaseddebtbyacquiringcompanies in newer markets.
3.
Preparednesstowardsthechangingroleoftelecomi.e.shiftingfocusfrom calls and SMS.4.Penetration into rural market.5.Charging for customer care.
8
STRENGTHS
Largest wireless network among
Thebestperformingnetworkcoverage in India
Highly effective VAS in form of AppCentral which had a millionplus downloads last month.
Penetration into the rural market throughcollaboration with IMIMobile to launchCellShakti
PartnerswithleadingPhonemanufacturers for distribution.
WEAKNESS

Reducedprofitmarginduetoincreasing costper minute andfallingselling price.

10. Increaseddebtbyacquiringcompanies in newer markets. 11. Preparednesstowardsthechangingroleoftelecomi.e.shiftingfocusfrom calls and SMS 12. Charging for customer care.