emerging platforms: periscope and live streaming’s applications … · 2020-01-01 · live...
TRANSCRIPT
Emerging Platforms: Periscope and
Live Streaming’s Applications for Brands
Mallory Perkins - Walmart Senior Manager, Digital Strategy
@Mallory8
#powerofPR
What is
Creative + Technology + Media
@Mallory8 #powerofPR 2
?
Our Twitter Accounts
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@WalmartNewsroom
@WalmartAction
@WalmartGiving
@WalmartToday
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Experimentation
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Livestream
YouTube
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Live Streaming
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What We’ve Done So Far
• YouTube Streams
• Sarah Evans
(@prsarahevans) Meerkat
at Shareholders
• Periscope at Fulfillment
Center Openings
• Periscope at TechCrunch
Hack Day
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How To
Periscope
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Download The App
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BEFORE:
• Scripts + storyboards
• FAQ document approved to respond
to comments
• Pre-promotion plan
• Check Internet connection, lighting &
sound
• Decide on title
• Secure content rights
• Automatic tweet box
Live Streaming
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DURING:
• Set the scene
• Move slowly and steadily (tripod)
• Watch engagement for cues
• Engage audience with questions
AFTER (24 HOURS):
• Download video
• Capture stats
• Review who joined
• Watch and critique
Live Streaming
Periscope Case Studies
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T-Mobile CEO
Patron Sneak Peek @CocaColaCo CEO
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General Electric Drones
Periscope Takeaways
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• Create Measurable Goals
• Test
• Provide Exclusive Content
• Capture Stats
• Prepare to Interact
• Use a Catchy Title
• Promote
• Watch the Hearts
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Thank you.
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