9 8 9 M I L L I O N M O N T H LY A C T I V E M O B I L E U S E R S O N FA C E B O O K

Viewers for traditional broadcasters acquire audiences through terrestrial antennas, cable, satellite, or on the web with live streams.

All of those combined are a large audience, but none of those combined come close to being able to talk to the world, live, via Facebook and

Twitter.

3 1 0 M I L L I O N M O N T H LY A C T I V E U S E R S O N T W I T T E R

This panel brings together journalists and social media strategists inside the news bubble from cable, broadcast and newspaper to talk about the state and the future of livestreaming on social media.

W H O A R E W E ?

TBD John Colucci @johncolucci Director of Social Media, Sinclair Broadcast Group

Trey Yingst @treyyingst Correspondent, One America News

Sarah Glover @skyphoto Social Media Editor, NBC Owned Television Stations & NABJ President 2015-17

At the core of a good journalist is the ability to storytell, usually via the written word or a video package, but the emergence of live-streaming through social media has helped transform how stories are told. Further, everyday citizens are going Live to share their perspective and help journalists discover untold stories.

We’ll discuss the state of the live-streaming union, how it has changed our perspective of covering stories, what it has done collectively for journalism, and where it will go next. We’ll also provide best practices for “going Live” and answer your questions.

W H AT W I L L W E TA L K A B O U T ?

What are the most impactful (not necessarily the best performing) "live" that have been done and why? What learnings can we take away from them?

How can Live evolve and get integrated into TV broadcasts? Could we see FB Lives being the default "camera" that is broadcast on a linear newscast?

Some news professionals worry that going live is giving away free content otherwise monetizable on TV or the web. How can their concerns be assuaged?

Aside from the “news” aspect, how can journalists use Live for the lighter side: showing their personality and (dare we say) have fun?

Q U E S T I O N S W E ’ L L A I M T O A N S W E R

T H A N K S F O R Y O U R S X S W 2 0 1 7 V O T E

C O N S I D E R AT I O N !