chewbacca masks and watermelons: how facebook live & periscope will impact digital marketing in...
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CHEWBACCA MASKS & W A T E R M E L O N S!HOW FACEBOOK LIVE & PERISCOPE WILL IMPACT!DIGITAL MARKETING IN 2016!
C H A D G . A B B O T T , C E O
@ C H A D A B B O T T
WHO WE ARE: ABBSON LIVE LIVE VIDEO STRATEGY & PRODUCTION FROM PEOPLE WHO LOVE CONTENT MARKETING. !abbsonlive.com!@abbsonlive
LIVESTREAMING WILL BE THE MOST IMPORTANT DIGITAL MARKETING TOOL OF 2016.
@chadabbott!
01. EXAMPLES
02. INNOVATION
03. SUCCESS
04. ACTION
@chadabbott!
01. Examples
@chadabbott!
WAIT
FOR
IT... @chadabbott!
#ELEVATE
@chadabbott!
DRONE
WEEK
@chadabbott!
YOU JUST
HAVE
TO WATCH
@chadabbott!
02. Innovation
@chadabbott!
PERISCOPE “Explore the world through someone
else's eyes.”
WHAT’S NEW:
Landscape GoPro Streaming Drone Streaming Longterm Saving Comment Replay Search For Broadcasts
@chadabbott!
FACEBOOK LIVE
@chadabbott!
“A fun, powerful way to connect with your followers and create new ones
along the way.”
WHAT’S NEW:
Increasingly Open Groups & Events Subscribe API / RTMP Streaming
Schedule Events Comment Replay Invite Friends Search For Broadcasts Conferences & Events * Non-Live Live Events *
OTHER PLATFORMS
@chadabbott!
03. Success
@chadabbott!
THAT WATERMELON
320,000 COMMENTS
10.9m TOTAL VIEWS
800,000 LIVE VIEWS a new Facebook record
@chadabbott!
1.5 MILLION LIVE VIEWS
on #ELEVATE!
@chadabbott!
CHEWBACCA MOM
SHATTERED BUZZFEED’S
RECORD!
159m VIEWS
@chadabbott!
0.
30.
60.
90.
120.
3/15 6/15 9/15 12/15 3/16
YEARS OF VIDEO watched ON PERISCOPE DAILY
Source: Twitter
@chadabbott!
0.
0.8
1.5
2.3
3.
3.8
TRADITIONAL LIVE
attention span
Source: Facebook
Facebook live 3x
@chadabbott!
@chadabbott!
04. Action
@chadabbott!
TIMELINE YOUR SUBTITLE HERE
O u r t i m e l i n e O u r t i m e l i n e
HOW TO START LIVESTREAMING
TODAY JUST DO IT.
DEFINE YOUR GOALS & CONTENT lead generation, conversion, fan acquisition,
brand awareness, earned media attention, social engagement, virtual event attendance…
CHOOSE A PLATFORM & HARDWARE
don’t overthink this where are your fans? where do you want your fans to be? what platform serves your goal?
PROMOTE YOUR LIVESTREAM
� only do this if you have
good content. if you have bad content, do not pass
go, do not collect $200.!
influencer marketing, targeted facebook ads, high-profile guests, partner with others
GO LIVE & LEARN
REPEAT just like blogging, consistency is key
@chadabbott!
@chadabbott!
@chadabbott [email protected] | 315.456.9390 | abbsonlive.com