periscope vs meerkat : 8 ways to use live-streaming for business
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Periscope vs. Meerkat: 8 Ways to Use Live-Streaming for Business
Live-streaming video is one of the hottest digital trends
Periscope and Meerkat, are the most popular live-streaming apps that provide a simple way to broadcast live video from a mobile device.
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The two apps have been fighting for domination since they launched
Despite Meerkat’s early lead, Twitter has been throwing its weight around to keep Periscope on top, including disabling some of Meerkat’s Twitter integration features.
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But what are the real differences between Periscope vs Meerkat? How you can use the live-streaming for your business?
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Both Meerkat and Periscope share several important features
Each one with a loyal audience that continues to grow, it’s like Apple vs. Windows, where users are proud to be able to affiliate with a particular “team” because of unique features.
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Although Meerkat’s interface seems to be more directed
Each has their own way for watchers to like the videos, each has options to save the streams to your phone once you finish and both allow public chats within the videos.
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Because of their fast growth and massive reach
businesses start to find ways to adopt the live-streaming as part of their marketing strategy. Many brands are already join live-streaming video by using Periscope/ Meerkat to provide behind scenes access, tutorials and live event streaming.
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8 simple waysCheck out these
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To use live-steaming for your business
Use Periscope/ Meerkat to give your viewers a behind the scene view
Exclusive view and update will attract more customers and strengthen your relationship with your followers/customers
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Create a live demo of product new featuresShowcase product new features by doing an interactive product demonstration. Showcase cool product features, packaging and answer questions from viewers.
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With Live-streaming Company news can be shared to the entire world
Although in both apps you can’t schedule an actual event , you can still use Periscope or Meerkat as a place to tell your supporters about something new happening with your business.
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Live-streaming is transforming the way companies provide customer service.
Beside providing one-to-one customer support, you can answer multiple and responded to in real-time with minimal resources.
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Promotion marketing is a great way to expose customers to your brand.The Periscope and Meerkat apps give you an easy way to tell your followers about any promotions or deals that you’re offering, generating visibility for your brand and possibly attracting new followers.
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Q&A session is a great way to clarify any points your customers may have with your businessIt’s the best way communicate your message with customers. Periscope and Meerkat give you an organized structure for running Q&A sessions.
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Encourage customers to share their personal experiences
Besides reaching out to customers, you can use Periscope and Meerkat to encourage customers to share their personal experiences with your brand. This can be more powerful than customer feedback on individual products, as your brand will likely have a lot more to say about your organization as a whole.
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Sharing relevant news and how to videosSharing relevant news and how to videos is a great way to put yourself an expert your industry. While many people are using youtube, but Periscope offers users the ability to ask questions instantly.
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Is your business leveraging Periscope or Meerkat? If so, what strategies have you adopted? Share your thoughts in the comments below!
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For more marketing tips visit:www.businessglory.com
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