emerce e travel 21juni 2016
TRANSCRIPT
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Stand van zaken Inzet social media
We(b)care
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What is?www.travelnext.nl
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What is?www.travelnext.nl
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Who is?Lobke [email protected]
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Fast forward in online travel
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Grade to cool
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Beleving als contentmachine
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Beleving als contentmachine
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Insta-only
De hashtag #reizen bevat inmiddels ruim 45.000 getagde foto’s.En de hashtag #vakantie bestaat uit zo’n 365.000 user generated afbeeldingen.
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Social media customer experienceKEN JE…
1. De community2. Jouw brand personality
BETREK JE…3. De community
BEANTWOORD JE…4. Aan de verwachting van de community
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Want…..
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Twitter challenges
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Instagram challenges
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Research Twitter
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Research Instagram
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Twitter accountsC hallenge: organisatie Handles
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Twitter accountsChallenge: Name squatting
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Twitter accounts Challenge: organisatie Handles
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Twitter accountsChallenge: Trollen - humor
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Instagram accountsChallenge: Handels + Name
squatting
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Instagram accountsChallenge: Handels + Name
squatting
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Instagram accounts Regels en rechten
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Accounts: conclusie - tips• Ken je eigen accounts: regels!
• Weet wat er speelt: monitoring!• Stop – verwijder of verwijs: geen
zombie accounts• Denk vanuit klantperspectief• Impact op sentiment - semantiek
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Twitter benchmarks Benchmarks – reach?
• Excl. KLM – EasyJet – Hertz• 100% accounts
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Instagram benchmarks Benchmarks – reach?
• Excl. KLM – EasyJet – Hertz• Excl. KLM – Lufthansa – Transavia – Emirates – Etihad
• 35% geen account
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Benchmarks: conclusies - tips• Meten – ROI – doelen?
• Er zijn alternatieven….• Bereik en engagement
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Twitter respons(tijd)
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Instagram respons(tijd)
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Respons(tijd): conclusies - tips• Dramatisch, vnl. push
• Monitoring tools?• Liever niet dan te laat?• Wel engagement geen reactie is - -
-
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T witter content Content CTA – one
click?
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Instagram contentContent CTA - one
click - tags?
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Instagram contentContent passend medium – bereik?
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Content: conclusies - tips• Doel Instagram vs. Facebook vs. andere media?
• Verhouding beeld- content• Indexatie - tags - algoritme• ROI?• Webcare? Juiste tools, juiste moment, juiste alerts,
juiste queries• We best zijn lief voor elkaar: nieuwe toetreders
niet…
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Waarom?
Jeroen Vinkesteijn [email protected]
https://nl.linkedin.com/in/jeroenvinkesteijn
https://www.youtube.com/watch?v=5HNWhVXcjV8
@jvinkesteijn
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@travelnextNL
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