emerce e-day - nos sport & convergence
DESCRIPTION
This sporting summer – featuring the EK, Tour de France, Wimbledon, Olympic Games and the Champions League – the NOS launched a special sportapp. In this energetic talk you will be taken on a journey into the cross platform media strategy of the NOS and why the apps they launch are changing the media landscape. Max Pinas is speaking, joined by Lara Ankersmit, Head of New Media NOS.TRANSCRIPT
internet first
“Jan de Jong, directeur bij de Nederlandse Omroep Stichting (NOS)” 1 augustus 2012, Connected living Amsterdam
internet & video first
“Jan de Jong, directeur bij de Nederlandse Omroep Stichting (NOS)” 1 augustus 2012, Connected living Amsterdam
§ sport all the time
§ live video kijken
§ “uitzending gemist”
§ anywhere, anytime
adapt or die: 1/ after 80 years R.I.P. newspaper 2/ after 81 years <3 interwebs
2002
2006
2009
Benelux market leader All major vendors
Mobile and tablet Native and responsive HTML
Preferred partner One of six in the Netherlands
First Agency on PS3 Xbox live Development Partner
Full service internet Communication & selfservice
In the past, we watched snail mail turn into email. We all had one computer and email account. Now we expect to read our email wherever and whenever.
http://sapient.com/insights/
Traditional TV is on the same path—it has to be delivered to every device while being optimized for device form factors and consumer preferences.
http://sapient.com/insights/
100%
75%
50%
25%
0%
desktop mobile tablet CTV & GC
>10min 6-10 min 3-6 min 1-3 min <1 min
time watched by video length and device, Q2 2012
Ooyala global video index report q2 2012
convergent device 1/ it turns out that the convergent device is killing the commodity digital product while forcing everything else to improve
http://www.slideshare.net/frogdesign/tech-trends-2012
adapt or die: 1/ smarter 2/ better
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consumer in control: 1/ anywhere 2/ anytime
converge with
criteria: 1/ innovation 2/ reach 3/ user decides
the playing field is changing (all the time)
http://www.slideshare.net/OgilvyWW/the-end-of-tv-as-we-know-it-the-birth-of-transmedia
the playing field is changing (all the time)
http://www.slideshare.net/OgilvyWW/the-end-of-tv-as-we-know-it-the-birth-of-transmedia
the playing field is changing (all the time)
http://www.slideshare.net/OgilvyWW/the-end-of-tv-as-we-know-it-the-birth-of-transmedia
http://www.slideshare.net/OgilvyWW/the-end-of-tv-as-we-know-it-the-birth-of-transmedia
60%
40%
20%
0%
desktop mobile tablet CTV & GC
engagement by device, Q2 2012
Ooyala global video index report q2 2012
completed 25% completed 50% completed 75% completed 100%
60%
40%
20%
0%
desktop mobile tablet CTV & GC
engagement by device, Q2 2012
Ooyala global video index report q2 2012
completed 25% completed 50% completed 75% completed 100%
challenges: 1/ user interface / experience 2/ performance 3/ devices actually connected 4/ quality (older-) content 5/ platform fragmentation
reach
reach exceeds expectation: 1/ iphone 400.000 downloads 2/ Android 200.000 downloads 3/ smarttv 10.000 uniques p/d 4/ Epke 600.000+ downloads
next steps
next steps next steps: 1/ sport & news 2/ (more-) personal 3/ (more-) laidback 4/ (more-)
impact media landscape: 1/ democratization of TV
google us “max pinas” or "lara ankersmit” [email protected] [email protected]