aweber.com

Email 101: Grow Your Business while Saving Time

and MoneyJustin Premickjustinp@aweber.com

@justinpremick

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Why Is Email Awesome?

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Half the money I spend on advertising is wasted; the trouble is I don't know which half.

-WanamakerThursday, October 31, 13

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Email ROI > 20:1

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Email can do more than send people to your website

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Get people in the door...

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... or on the phone

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But, but... social media!

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So how do you do email “well?”

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Start with 2 goals...

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aweber.com

1. Grow your email list

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aweber.com

1. Send people stuff that makes them love you

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To get people to join your list, give them 2 things...

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1. A Way To Join

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Here’s an easy way tobuild your list...

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... and here’s another one.

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DON’T do this.

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2. A Reason to Join

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Appeal to passion

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Entertain people

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Teach them something

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Appeal to their self-interest

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Help them connect w/others

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Set proper expectations

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Show them how they benefit

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Offer Something Exclusive

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Remove Anxiety

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How to Make Subscribers Stick To You

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Roll out the welcome mat

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aweber.com

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aweber.com

Teach people

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aweber.com

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aweber.com

Ask for feedback/questions

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aweber.com

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And yes, send promotions too

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Thanks! Let’s connect:bit.ly/dtownoct13

justinp@aweber.com@justinpremick

Thursday, October 31, 13