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Email 101: Grow Your Business while Saving Time
and MoneyJustin [email protected]
@justinpremick
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Why Is Email Awesome?
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Half the money I spend on advertising is wasted; the trouble is I don't know which half.
-WanamakerThursday, October 31, 13
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Email ROI > 20:1
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Email can do more than send people to your website
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Get people in the door...
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... or on the phone
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But, but... social media!
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So how do you do email “well?”
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Start with 2 goals...
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1. Grow your email list
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1. Send people stuff that makes them love you
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To get people to join your list, give them 2 things...
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1. A Way To Join
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Here’s an easy way tobuild your list...
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... and here’s another one.
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DON’T do this.
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2. A Reason to Join
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Appeal to passion
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Entertain people
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Teach them something
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Appeal to their self-interest
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Help them connect w/others
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Set proper expectations
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Show them how they benefit
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Offer Something Exclusive
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Remove Anxiety
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How to Make Subscribers Stick To You
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Roll out the welcome mat
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Teach people
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Ask for feedback/questions
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And yes, send promotions too
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