elizabeth gemmell portfolio

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Th Elizabeth Gemmell Portfolio of writing samples from various published articles, marketing projects, and copywriting samples. Portfolio [email protected] (603) 401 7390

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Here is a portfolio of various published articles, copywriting samples and marketing projects that I have completed.

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Page 1: Elizabeth Gemmell Portfolio

 

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ElizabethGemmellPortfolioofwritingsamplesfromvariouspublishedarticles,marketingprojects,andcopywritingsamples.

Portfolio

e l i z a b e t h m g e m m e l l @ g m a i l . c o m ( 6 0 3 ) 4 0 1 7 3 9 0

Page 2: Elizabeth Gemmell Portfolio

Examiner: Sports Bar review

The Fours on Canal Street; a sport junkie's fix June 26th, 2009 6:01 pm ET By: Elizabeth Gemmell The Fours on Canal Street

Canal Street is home to one of our country’s first sports bars. The Fours, which opened its doors in 1976, is the poster child of what every sports pub should look like. Perfect for people trickling out of the Garden, or people commuting into the city by train, The Fours is located right around the corner, and what you’ll find inside is every die hard sports junkie’s dream.

The dark wooden walls are lined with an EBay’s worth of sports memorabilia. With 42 high definition satellite TVs with every sports package there is, you can catch anything from the score of the Celtic’s to the ping-pong championship of North Korea.

On a Thursday night when the Sox are away and the Celt’s aren’t playing, you can count on a quiet place to catch the game, with plenty of elbow room to cut the steak you just ordered. But, on a big game night when the B’s or C’s Garden crowd just got released, you better get to The Four’s quicker than John Madden can say something irrelevant, because the herds of wild Beaners will be lining Canal Street trying to get in.

And during a commercial break, if you aren’t interested in the 41 other televised options, take a look around at all of the sport greats that sent some autographs the way of The Fours. Celtic’s supermen like McHale, Parish and Russell scribbled their names on their old jerseys. The Bash Brothers, Jose Conseco and Mark McGuire look strait faced in the famous photo of them imitating the Blues Brothers. Mike Milbury, the Bruin’s all-star, has a signed jersey hanging not too far from Shaq’s old Orlando jersey. A 1959 Red Sox team picture takes up nearly an entire wall in the back of the pub adjacent to a wall of signed Louisville bats.

And for those of you who appreciate the obscure, a Harvard oar hangs in the rafters just a row away from some badminton racquets and a pairs of beat up boxing gloves.

After 30 years of collecting, The Fours is a regular sports museum. Back in the day, The Fours used to get all of the big name players in for a bite to eat, and occasionally today, if you drop in at the right time you might spot a few Bruins players having some lunch.

If you’re the type to always keep the blood pumping to the brain, and you don’t feel like using alcohol to aid you in this, there is a chalkboard of sports trivia behind the bar.

Page 3: Elizabeth Gemmell Portfolio

There is no doubt that The Four’s is classy, but don’t let the Grey Poupon on the bar fool you. This is not just a place for the elite. Try to ignore the mustard and pay more attention to the prehistoric little man belly-up at the bar, dressed proudly in his Bruin’s jacket taking back a Sam Adams. He is a true representative of the caliber of individual who belongs at The Fours; a loyal Boston fan all the way from his blazer to his beer.

Page 4: Elizabeth Gemmell Portfolio

Copywriting and Marketing Project for CertaPro Painters – All Copy Done By Elizabeth Gemmell

Page 5: Elizabeth Gemmell Portfolio

Article in The Enterprise

Avon business owner has a key to stamping out hunger

By Elizabeth Gemmell Enterprise Staff Writer

Posted Dec 03, 2008 @ 09:38 AM

Avon, Mass. —

Ralph Greenberg is helping stamp out hunger, one key at a time.

Greenberg, founder and owner of the Technology and Management Corp., a scrap metal

recycling facility in Avon, founded Key For Hope in 2006. Greenberg collects recycled

keys for his nonprofit organization and donates the money to local homeless shelters and

food pantries.

“It’s such a simple plan,” Greenberg said. “Everyone gets together and brings keys.”

The money is going toward stocking the local food pantries.

“I don’t want to keep a gosh darn dime of it,” Greenberg said. “I want people to be fed

and warm. I don’t want people to be hungry and cold.”

He saw poverty-stricken people of Africa, Russia, China and other countries, but after

participating in the “Walk for Poverty” in Scotland, he decided to do something about it,

starting in his own town.

“Charity starts at home,” Greenberg said. “You can’t forget where you live.”

One hundred thousand keys have been collected to date through Greenberg’s

organization, and he has a goal for this year of 2.5 tons of keys.

He recently brought his charity to Stoughton, where on the first go around, students

collected 1,000 pounds of keys — equal to 31,000 keys — and raised $1,200 for the brass

ones at about 3 cents a key.

Avon schools are also participating in Keys In The Classroom, said Superintendent

Margaret Frieswyk. Proceeds are donated to the local Avon food pantry.

“Awareness about social issues is important,” Frieswyk said, “especially during these

tough economic times.”

Page 6: Elizabeth Gemmell Portfolio

Holbrook and Randolph are also participating in the key drive.

Dennis Carman, president of the United Way of Greater Plymouth, who works with local

food pantries and the Brockton Area Hunger Network, said there is an urgent need at

food pantries as the economy sags.

“It’s like the perfect storm,” Carman said. “There’s an increased demand and a reduced

supply of food. Anybody who wants to help by getting food to hungry people, I applaud

their efforts.”

Charity Guild food pantry in Brockton served 128 new clients in October, many of whom

were from middle-class backgrounds, manager Lynne Stent said.

Key For Hope is driven by the mission message that “this is the key to tomorrow.”

Copyright 2008 Wicked Local Avon. Some rights reserved

Read more: Avon business owner has a key to stamping out hunger - Avon, MA - Wicked Local Avon http://www.wickedlocal.com/avon/archive/x1720677287/Avon-business-owner-has-a-key-to-stamping-out-hunger#ixzz1FwMs4Lnu

Page 7: Elizabeth Gemmell Portfolio

Article in The Enterprise

Brockton vet uses high-tech treatment on dogs and cats Low-level laser therapy once reserved for humans is increasingly being used to treat cats and dogs

By Elizabeth Gemmell

ENTERPRISE STAFF WRITER Posted Dec 09, 2008 @ 03:06 AM Last update Dec 09, 2008 @ 08:10 AM BROCKTON —

When Al hurt his leg chasing a squirrel, the Irish setter’s owner treated his injury with an

anti-inflammatory drug.

But then the pup’s limp returned so Dr. Ronald Hirschberg, Al’s owner and a 28-year

veterinarian at the Brockton Animal Hospital, turned to “low-level laser therapy,” a high-

tech treatment that promotes healing and relieves pain.

“Al became a much happier guy,” Hirschberg said.

Low-level laser therapy — also called “soft” laser or “cold” laser — has been used on

humans in the military and on NASA space missions.

More recently, some studies show it also may improve fertility in men and women, help

overweight people lose weight and ease the cravings of smokers trying to give up

nicotine.

Horses have been treated with low-level laser therapy. And now, a growing number of

veterinarians are using it to treat companion animals, such as dogs and cats.

Dr. Lisa Moses, head of the pain management service at the Angell Animal Medical

Center in Boston, uses low-level laser therapy.

She said it is becoming a more common procedure among veterinarians. It is used

especially on animals going through rehabilitation, she said.

During the treatment, the vet passes a wand-shaped device over the targeted area to emit

the laser beam. Hirschberg uses the Thor Laser unit.

The painless treatment aims to increase blood supply to the treated area, reduce

swelling, decrease nerve transmission of pain impulses and accelerate the rate of healing,

Page 8: Elizabeth Gemmell Portfolio

he said.

“Long-term anti-inflammatory medication can have harmful effects on the body,

primarily gastrointestinal as well as liver damage,” Hirschberg said.

Hirschberg’s first experience with low-level laser therapy was when he received it himself

for arthritis in his hands.

“I started getting frustrated because I was going from about three to four hours of

surgery a day to only about a half-an-hour to an hour, and I had to ice my hands between

surgeries,” Hirschberg said. “It was worth a try.”

Hirschberg began receiving the treatment on his hands and within four to six treatments

he was back to his full surgery schedule, he said. He goes back for treatments once every

three or four weeks.

“I saw what it did for me and I wanted to see what it could do for animals,” Hirschberg

said.

The Brockton Animal Hospital has had a Thor Laser unit for about six months now.

Approximately 40 animal patients have received the treatment, including the oldest,

Tunces, a 21-year-old cat.

Treatments generally last between 10 and 30 minutes and a difference is usually seen in

the patient within the first two to four treatments, he said.

“But the patient has felt better, been more engaged in the home and more alert as soon

as the first treatment,” Hirschberg said.

There are no known long-term harmful effects from the treatment, he said.

“If you over-treat an area, the cell will temporarily shut down some of its processes, but it

recovers within a few days,” Hirschberg said.

“The only other effect would be the patient being sleepy or relaxed because of the

released endorphins,” he said. Endorphins are natural body chemicals that trigger a

sense of well-being.

The cost of the equipment ranges from $6,000 to $10,000 and the cost of treatment is

not much more than the cost of an office visit at his practice, Hirshberg said.

Elizabeth Gemmell can be reached at [email protected]. Read more:

Brockton vet uses high-tech treatment on dogs and cats - Brockton, MA - The Enterprise

http://www.enterprisenews.com/archive/x1892303506/Brockton-vet-uses-high-tech-

treatment-on-dogs-and-cats#ixzz1FwQBgrq3

Page 9: Elizabeth Gemmell Portfolio

 

“Hokie Pride” Article in Stonehill College Newspaper, The Summit  By: Elizabeth Gemmell      On April 16th, our identities as Americans changed. Yes, we are still Stonehill students. Yes, Michael Jordan still makes the occasional Hanes commercial. And yes, your dad is still a has‐been athlete, and your mom an ex‐go‐go dancer. But on April 16th, their and your identity morphed into something a little different than what we once were. Today, we are all Hokies.   On Monday, April 16th, 32 lives were taken and an infinite number of lives were affected. Some of us watched the news from a safe distance while others watched their friends take their last breath. Virginia Tech suffered a loss that may never be fully understood. Why did it happen? Who could have stopped it? How do we move forward? These are all questions that may remain unanswered. But, in the face of great tragedy and loss, Virginia Tech also gained something. They gained the support of a nation, and the attention of the world. They instilled a little Hokie in all of us. They made maroon and orange not the color of a talented rival, but the colors of hope.    There is no reason to make this long. We know what happened. We know the pain. We have lit candles and said prayers that will never breathe life back into those who lost life. But, we also must have faith in the fact that our prayers and our hope are uniting a nation with a family that has suffered great loss. The Virginia Tech family may be wounded, but they have not lost hope. We might not be able to fix this, but we can hold their hand through the mourning, confusion, anger, and sadness.    At the Virginia Tech Convocation, Poet and Professor Nikki Giovanni spoke words filled with the message of hope.  

“We are sad today, and we will be sad for quite a while. We are not moving on, we are embracing our mourning. We are Virginia Tech.” She said. 

“We are strong enough to stand tall tearlessly, we are brave enough to bend to cry, and we are sad enough to know that we must laugh again.”  

Giovanni said that although that we may not understand this tragedy, but it is not something we can make sense of. From here, we must move forward.  

“We are better than we think and not quite what we want to be.” She said. We must remember her words. We must remember that it is okay to hurt.  Let it once bring you to tears. Let it twice bring you to your knees. Let it 

forever be in your heart. But never, forever be in tears. Never, forever, be on your knees. And never, forever, let it break your heart. 

“We are the Hokies. We will prevail. We are Virginia Tech.”      

Page 10: Elizabeth Gemmell Portfolio

GQ Bombay Sapphire Bartending Competition: I developed, set­up for and excecuted the global program in Boston   

  

                  

Page 11: Elizabeth Gemmell Portfolio

  “March Madness” Article – The Summit, Stonehill College Newspaper