MARKETING 3.0

PHILIP KOTLERThe Father of Modern Marketing

E G Y P T I A N MARKETING S U M M I T

27-28 MAY 2012 INTERCONTINENTAL CITYSTARS

RAMON VULLINGS

27-28 MAY 2012 INTERCONTINENTAL CITYSTARS

RAMON VULLINGS PETER FISK

ORGANIZED BY

The Egyptian Marketing Summit is THE place to generate the FRESH ideas your brand needs to survive - especially in these turbulent times.

Join hundreds of other senior-level marketers for an oasis of fresh thinking and inspiration across a wide range of exciting, timely, and relevant subjects - including Innovation, Advertising, Communications Strategy, New Media, Insights, Leadership, Creativity, Consumer/Customer Behavior, Trends, and more.

Discover Marketing 3.0: Profitability, Returnability and SustainabilityLearn the human side of Marketing 3.0Build sustainable vision to overcome your competitorsImprove your capacity to deal with major business challenges and opportu-nities in turbulent timesTake the lead to initiate innovative thinking and creative marketingApply effective product differentiation and brand buildingExperience direct and sustainable results from the very beginning!

fresh marketing thinking starts here

benefits of attending

This event is not only designed for commercial Heads of Marketing, Market-ing Managers and Directors, but CEO’s, Managing Directors, General Manag-ers, Consultants and Line Managers who hold a responsibility for the commu-nications strategies of respective organisations. Marketing practitioners from public spheres including universities, and government institutions will also gain a huge sum of knowledge and practical tools from the speaker’s new, yet unpublished ideas.

who should attend

A trio of world class marketing and innovation speakers, experts and best-selling authors give you an unparalleled perspective on where marketing is, and where it’s headed

VALID TILL 14 MAY 2012

Philip Kotler is widely-acknowledged as the inventor of modern marketing and the world’s foremost expert on strategic marketing. His recent work in evolving marketing strategy and practice to take in the internet, globalisation, new marketing forms and technologies, from blogging to viral marketing, places him at Number 11 in the current Thinker’s 50, the list of the world’s top business thinkers.

The American Marketing Association described him as “the most influential marketer of all time.”

Management and marketing in times of uncertainty and turbulenceReasons why traditional marketing is becoming less and less effectiveRe-inventing marketing in your companyWhy do we need two marketing departments?Marketing Management as an engine of growthInvolving customers in the creative processUnderstanding the difference between Marketing 1.0, 2.0, 3.0How to persuade consumers to "love" your brand in relation to competition

Ramon Vullings is a skilled action-advisor & facilitator for innovation processes, a passionate international public speaker and author of the management book ‘Creativity Today’ which provides insights and tools for a creative attitude, being enthusiastic about making ideas happen, new business models and concept enrich-ment and increasing organisation’s innovative capacity.

Ramon is chairman of the European Association for Creativity and Innova-tion.

Peter Fisk is an inspirational business author, consultant, entrepreneur, and bestselling author of Marketing Genius. He is described by Business Strategy Review as “one of the best new business thinkers.”

He is founder and CEO of the Genius Works, a CEO of The Chartered Institute of Marketing, MD of Brand Finance, partner of The Foundation, and led the global marketing consult-ing practice of PA Consulting Group and spent many years working with British Airways, Coca Cola, Marks & Spencer, Microsoft, Virgin and Vodafone.

PETERFISK

RAMONVULLINGS

R E G I S T E R TODAY & SAVE UP TO 1,500 EGP

PHILIP KOTLER

MARKETING 3.0

Peter Fisk is an inspirational business author, consultant, entrepreneur, and bestselling author of Marketing Genius. He is described by Business Strategy Review as

Philip Kotler is widely-acknowledged as the inventor of modern marketing and the world’s foremost expert on

PHILIP KOTLER

Finding the big opportunities for growth in a time of change.Refocusing your purpose and priori-ties in a downturnRedefining value for clients and consumersRecovering faster to prepare for the new normal50 strategies for successful market-ing in a downturnThe 5 new imperatives for building brands that inspire and engage peopleThe 10 new tools for better market-ing in a global, digital, social media world.

WINNING AS A 21st CENTURY MARKETER

Why business model thinking is so importantThe business models, that changing structures of markets and business.Understand the power of visual thinkingSystematic approaches to Business Model DevelopmentExploring new ways of innovating your business modelUnderstanding new areas for business model improvement and innovation for your organisation

BUSINESS MODEL INNOVATION

speaker’s bio & talking points

registration information

VIP Pass Current Price 4,495 EGP *

STANDARD Pass Current Price 2,495 EGP *

* This discounted price is valid for any registration before 13 May

Enhance your experience at the Event. Register for the VIP Pass and take advantage of the following exclusive amenities and private events throughout the two days

EXCLUSIVE DINNER WITH PHILIP KOTLEREnjoy a private dinner with the marketing legend, Philip Kotler exclusive for the 1st 75 VIP participants

Event TicketPremier Seating- Exclusive premier seating in the front rows of the ballroom- Class Room Setup

Free Book- Marketing 3.0, Philip Kotler

Workbook- Receive a copy of the event materials

Meals- Coffee breaks, refreshments and lunch are included

Event Certi�cate- Paper certi�cate signed by the speakers

Original Price3,995 EGP

Group Offer3+1= Four at the price of three

Enhanced Networking Opportunities- Enjoy a private lunch exclusive for the event VIPs

Event Certi�cate- A wood palette VIP certi�cate signed by the speakers

Original Price6,495 EGP

Group Offer3+1= Four at the price of three

Event TicketSeating- Class Room Setup

Workbook- Receive a copy of the event materials

Meals- Coffee breaks, and refreshments are included

E G Y P T I A N MARKETING S U M M I T

re-imagineyour marketing mindset

your key clients, network with high level decision-makers and demonstrate your business objec-tives, please contact NEXUS Training Solutions on: +2011 232 66 738, or alternatively email: sponsorship@gotonexus.com.

sponsorship opportunity

Egyptian Marketing Summit is an excellent promo-tional opportunity. By using this full two-day event as a communication platform, you are certain to get your message across to key marketing decision-makers and business leaders.

For more information on how your organisation can leverage this event to strengthen relationships with

NEXUS Training Solutions is a leading knowledge and skills provider with more than 12 years of experience for the founders in the education and training industry. NEXUS is specialized in providing groundbreaking strategies and proven technical expertise in both business functional areas and vertical markets – including management, marketing, sales, leadership, �nance and HR.

Founded mainly to serve the growing needs of the business executives using its research and thought leader-ship capabilities to offer a diversi�ed learning platforms including; conferences, seminars, open enrollment work-shops, in company programs and trainings, and business publications

T: +20 (0) 2 22728049M: +20 (0) 11 232 66 737/8E: info@gotonexus.comW: www.gotonexus.com

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