Keynote Speaker is here

Everybody is talking about the weather, but nobody does anything about it.

- Mark Twain

James Hutto’s Top 10 Reasons that Hurricane Season is like Christmas

Thanks to our Sponsors

Chris CrouchPresident of TME Training

Getting More Done, 10 Steps for Outperforming

Busy People

Getting Above It All!

10 Ideas for Reaching the Summit by Chris Crouch

Work Smart!

Lazy - StupidIntelligent - Industrious

Industrious - StupidLazy - Intelligent

Eric Von Manstein

Work Smart!

Work Smart…Not Hard!

1. Competitive Advantage

Charlie Tremendous Jones

58% high school graduates

42% college graduates

57% of books are never finished

most never get past page 18

“The Common Thread”

10 Ideas…10 Books

3.25

130

260

2. Design Solutions

Internal Re-Selling

3. Art/Science of Persuasion

Pathos

Logos

Ethos

4. Networkology

6,958,670,367

1,285,732(2008 Estimate)

Memphis Reduction

257,146(30 min/61.8 years)

Pareto Reduction

150(147.8 rounded)

Dunbar Reduction

British Anthropologist

Robin Dunbar

Among other things, anthropologists

study the

social relationships of humans

Anthropology

Hunter-Gatherer Societies

Farming Villages

50Hutterites

150 relationships

Networking

maintainingmeaningful

mutually beneficialrelationships

Natural Limitation

Cognitive Capacity

30

3 Degrees

Mavens

Connectors

Salespeople

Written List

Synchronicity!

Networking Activities

1. Get a client

2. Help build and strengthen their network

3. Mutually beneficial showcase presentations

4. Be a valued resource

5. Personal interaction

Networking Activities

6. Gift - book, stamps, etc.

7. Phone call

8. Mail - handwritten note, newsletter, etc.

9. Electronic - email, text, Facebook, etc.

10. Any other reciprocal altruism

5. Psychological Tapes

Don’t talk tostrangers!

Don’t stick your nose in…

Children are to be seen and…

Don’t talk tostrangers!

DON’T PROSPECT!

Don’t stick your nose in…

DON’T PROBE!

Children are to be seen and…

DON’T BE ASSERTIVE!

Tapes

Busy Tapes

“EOTLMAAT”

Look Both Ways

Focus

6. Source of Clarity

Focus

7. Sales Hook Discipline

FocusFocus

8. Change Strategies

FocusFocus

Change Options

Someone Else

Environment

Self

9. Following Through

FocusFocus

10. Getting More Done

FocusFocus

Thanks!

Chris Crouch

www.dmetraining.com

Susan DrakePresident of Spellbinders

Leveraging your Silent Sales Force

Every employee in your business is a sales and

marketing person whether he or she knows it or not!

15

Minute

Break

Hint: this way

Susan Stephenson

Co-Founder, Co-Chairman, and President of

Independent Bank

Positioning:Winning the Battle for the Mind

Make It Work Marketing

Winning the Marketplace WarWinning the Battle for the Mind

The Communication Challenge

Average U.S. Consumer is exposed to 1500

commercial messages a day

Winning the Marketplace WarWinning the Battle for the Mind

The Cost of Engagement

Annual U.S. Marketing Expenditures

$150 to $400 Billion

Winning the Marketplace WarWinning the Battle for the Mind

A Little Perspective

$150 Billion more than the

Gross National Product of 185 Countries

Winning the Marketplace WarWinning the Battle for the Mind

The Cold Hard Fact

More Money is Wasted in Marketing than any other

Activity in the World

Winning the Marketplace WarWinning the Battle for the Mind

The Cold Hard Fact

We are literally shouting at our prospects and each

other

Winning the Marketplace WarWinning the Battle for the Mind

Remember Our Business

What are we trying to say?

Who are we talking to?

Are they ready to hear us?

Winning the Marketplace WarWinning the Battle for the Mind

Positioning

The key to making our dollars and our efforts more effective and

efficient

Winning the Marketplace WarWinning the Battle for the Mind

Ladders in the Mind

The Rule of Threes:

Scarce Space

Winning the Marketplace WarWinning the Battle for the Mind

In the Consumer’s Mind

Positioning is happening whether we manage it or not

Winning the Marketplace WarWinning the Battle for the Mind

Reality Check

Are you on the ladder?

Where are you?

Your Competition?

Winning the Marketplace WarWinning the Battle for the Mind

Positioning Strategies

Be first.

Coke, Xerox, Kleenex, Band-Aid, FedEx

Winning the Marketplace WarWinning the Battle for the Mind

Positioning Strategies

Create a New Space.

Charles Lindbergh

Amelia Earhart

Winning the Marketplace WarWinning the Battle for the Mind

Positioning Strategies

Be Honest (and clever)

Avis

Winning the Marketplace WarWinning the Battle for the Mind

Positioning Imperatives

Clear

Simple

Honest

Consistent

Unoccupied Space

Winning the Marketplace WarWinning the Battle for the Mind

Successful Positioning

Faster Results

Efficient Dollars

Consumer Equity

Winning the Marketplace WarWinning the Battle for the Mind

Positioning

Wishing you Victory

May you Win

The Battle for the Mind

Positioning:Winning the Battle for the Mind

Make It Work Marketing