mobile marketing gambling summit slideshare
DESCRIPTION
As gambling and betting brands adopt push notifications as a way to re-engage or maintain user activity within their apps, how can they manage the customer lifecycle and communications via automation through the app as they would through web? Paul Putman, CEO of Donky will talk through the meaning of automation for apps, what types of automation there are and how these can be implemented to draw out an entire customer journey for gambling apps.TRANSCRIPT
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MARKETING AUTOMATION FOR MOBILE
PUSHSHOVE
without the
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ENTERING OR EXITING THE RANGEOF A BEACON TRANSMITTER
Why not set up your automation to send a message or update your internal systems when a customer
Enters/leaves or is in range of your beacon for specific time
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CROSSING OF A GEO-FENCE
enters/leaves a geo-fence
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PLACING A BET
When they place a bet online or in the app
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IN-APP DEPOSIT
If they make a deposit online or in the app
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A NEW USER REGISTRATION
Why not send a welcome message?
Or update your CRM?
This can be automated easily upon any new registration online or in your app.
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A PERIOD OF INACTIVITY
Reignite your lapsed users by sending a tempting offer to get them back online playing before they forget about you and go elsewhere.
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A PERIOD OF RETENTION
Why not send a message to check in how the first week/month has gone?
Or do special annual anniversary offers
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A RECURRING TIME
Understanding your customers playing/betting behaviours means you might know that Dave Smith is always online between 6-7pm Monday – Thursday
You can pre-deploy messages to send to him during this time to keep him online longer or engage him in other sports/games you have available.
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HOW TO ACTION THIS INFORMATION
customer completes action
depending on the action you can eithersend a messageexecute a pre-deployed messageupdate your CRM/internal systems
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CUSTOMER REGISTERS
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CUSTOMER REACHES 1 WEEK
Hi Jason, you have a free £10 bet waiting for you! Fancy your chances for tomorrow’s 4:30pm horse race at Doncaster? Click here to place your bet.
Hi Jason, you have a free £10 bet waiting for you! Fancy your chances for tomorrow’s 4:30pm horse race at Doncaster? Click here to place your bet.
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CUSTOMER IS INACTIVE FOR 1 MONTH
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CUSTOMER ENTERS/EXITS A GEO-FENCEAT CHELTENHAM RACES
Hi Jason, we see you’re at the Cheltenham Festival. We hope you have a great day! Why not free-up your drinking time and place your bets now.
Hi Jason, we see you’re at the Cheltenham Festival. We hope you have a great day! Why not free-up your drinking time and place your bets now.
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CUSTOMER COMES WITHIN RANGE OFBEACON AT A BETTING SHOP
Hello, you’re near our Peckham High Street branch of BetDonky, fancy a flutter on the football? £5 free bet with this code: #Peck5k2xC
Hello, you’re near our Peckham High Street branch of BetDonky, fancy a flutter on the football? £5 free bet with this code: #Peck5k2xC
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CUSTOMER’S BIRTHDAY
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CUSTOMER WINS
Hi Jason, CONGRATULATIONS you’ve just won £42.14 on the Mega 5. Click here to view your account.
Hi Jason, CONGRATULATIONS you’ve just won £42.14 on the Mega 5. Click here to view your account.
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WHERE IT CAN ALL GO WRONG
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OVER-COMMUNICATIONTOO MANY MESSAGES IN TOO SHORT A TIME
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NO METHOD OF RESPONSEUSERS CANNOT COMMUNICATE WITH YOU VIA THE APP
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NO UNITY OF APP AND CRM VIA DATA EXCHANGE
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NO UNIFICATION OF COMMS CHANNELSFOR IN-APP EXPERIENCE
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NO UNIFICATION OF COMMS CHANNELSFOR IN-APP EXPERIENCE
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CONSTANTLYIMPROVE
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WHAT YOU NEED
GEO-FENCING TECHNOLOGY
BEACON PROVIDER FOR HARDWARE AND SOFTWARE
SECURE NETWORK TECHNOLOGY
TRACKING CAPABILITIES FOR LOCATION BASED SERVICES
AUTOMATION FOR MORE THAN MESSAGING
LINK EXISTING DATABASE/CRM WITH APP
RULES TO PREVENT USERS RECEIVING TOO MANY/NOT ENOUGH MESSAGES
DONKY HAS THE ANSWER
DONKY
HAS
THE
ANSWER
www.mobiledonky.com
@mobiledonky
+44 (0)3333 448 880