1 Mobile Messaging. Solved.

Katherine Procopiou

Email: Katherine@nexmo.com

Twitter: @nexmo

Mobile Messaging. Solved.

Nexmo, Inc. www.nexmo.com

2 Mobile Messaging. Solved.

Nexmo is the cloud API to process high volume of messages at

wholesale rates

Developer

Reseller

Send Message Global Reach

Wholesale pricing

Receive Message Via virtual numbers

Real time provisioning

5b+ phones

3 Mobile Messaging. Solved.

So, if you have a mobile app how do you promote it in an

increasingly crowded space?

App store analytics firm Distimo found that 2% of top 250 publishers in the Iphone App store are “newcomers”. Versus just 3% in Android store, Google Play. Biggest market on both app stores is the US with Utilities and gaming apps being most popular. - Develop - Market - Engage - Monetize - Engage - Retain

*Techcrunch.com Feb 2013

4 Mobile Messaging. Solved.

Social Media – often considered no1 way to promote apps

*AppsFlyer 2013

5 Mobile Messaging. Solved.

• Social networks are incredibly effective for

user to user engagement

Users are becoming more savvy!

There are other ways to effectively utilise

social marketing on mobile!

5

6 Mobile Messaging. Solved.

• SMS – 3.5 billion active users

• Truly universal

• Average SMS opened within 4 minutes

• Open rate of 95%

• Good value

6

*Wikipedia/Ecommercetimes

7 Mobile Messaging. Solved.

SMS = A secret weapon

• Used by many OTT apps

and Game makers to

increase app downloads

in an organic way.

7

8 Mobile Messaging. Solved. 8

How have some of the biggest apps effectively leveraged

this channel to grow and engage their user bases?

9 Mobile Messaging. Solved.

Register user Sync contact list Invite friends

10 Mobile Messaging. Solved.

Founded in 2011

100m users by 2012

Currently over 200m users worldwide

Aiming for 300-400m users by next

year

User base of 200mm = $58.9mm USD in-app revenue for Q1 2013 alone

*TechAsia/GameIndustry 2013

11 Mobile Messaging. Solved.

How do Line use SMS?

1. Easy, instant two-factor authentication -Helps verify users and prevent fraudulent accounts - Removes threat of spammers from slowing growth 2. SMS invites using Nexmo in certain countries -Currently focusing invite process in target markets such as LATAM and Asia

3. SMS invites using native SMS client in non-focus regions

12 Mobile Messaging. Solved. 12

Started in March 2010 in Korea

Currently over 100m users

100mm user base playing 180 games

348 billion ($311mm/£204mm)

first half of 2013

USD 300m

*Gamesindustry.biz 2013

13 Mobile Messaging. Solved.

How Kakao Talk use SMS

• Two-factor authentication to verify users

• Have performed several SMS invite

campaigns

13

14 Mobile Messaging. Solved.

Tips and Tricks

Happy return on investment!

1. Understand the market before sending E.g. India/US 2. Track your conversions. 3. Don’t spam! 4. More latency = lower chance of acquisition 5. Compare latency by vendors in different areas 6. Don’t include dud numbers in ROI calculation 7. Personalise message increases conversion 8. Using an SMS API provider means SMS a) Is always free to the end user b) You can send to more than one person at a time

15 Mobile Messaging. Solved.

Analyze your traffic

Dashboard Analytics API Analytics

Traffic Volume and Cost Cost per Submission

Inbound vs. Outbound Delivery Reports

Breakdown by Carrier Delivery Failure Reasons

Bounced Numbers Remaining Balance

Downloadable Reports Get Pricing API

16 Mobile Messaging. Solved.

Check this public report on: dashboard.nexmo.com/ratios/public

17 Mobile Messaging. Solved.

- Acquire new users socially

- Engage users

- Notify existing users of upcoming bets to

place/games to join

- Allow users to share content via SMS

- Security

- Socialising

- Campaigns

17

How can you use SMS?

18 Mobile Messaging. Solved.

Mash-up of gaming and communication…

how we use it.

http://pingponghub.com/#/list_all_players

19 Mobile Messaging. Solved.

Katherine Procopiou

Email: Katherine@nexmo.com

Twitter: @nexmo

Thank you for Listening!

Nexmo, Inc. www.nexmo.com