power marketing summit

AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM

Power Marketing

Summit

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1.





The right words





2. Leisure

Security

Peace of mind

Growth

Excitement

Sex

Love

Health

Prestige

Comfort





Secrets of Creative

Brilliance





3.

Succes

“Genius is the art of taking pains.”

(Claude C. Hopkins)

Product Benefits

Prospect Mindset

Fearlessness

+ Time

“I can generally write better than anyone

who writes faster…

…and faster than anyone who writes

better.” (Gary Bencivenga)

“100 percent of all success is 50 percent

preparation”:

1. What’s your real Product?

2. Who’s your best Prospect?

3. Who’s Your best Messenger?

4. What’s your best Focus?

5. What’s Your best Approach Strategy? Creativity





4.

99,99% Of all purchases

are made to

address an

emotional need!





5. If you’re not nr. 1, you have 4 choices:

Accept inferior

sales

Attempt to

reposition yourself

as nr. 1.

Attempt to

reposition your top

competitor as

inferior.

Create your own

ladder.





How to turn an Ordinary

Product into a Superstart





6. Project Page

Identify every benefit

your product

delivers

Identify every positive

emotion those

benefits address

Identify every

negative issue your

product resolves

Identify every

negative emotion

your product resolves

SALE HIT NEW BEST

Add premiums to

meet major needs not

met by your product

itself

Search for a way to

position your product

at the top of its own

ladder

HIT NEW





Know your best

prospect





7. About Them

Geographics

Demographics

Psychographics

Niches inside niches





What’s the best

Approach Strategy?





8. Approach Strategy

Personal

Letter Advertorial Mongrel USP Ad





How to create a

Killer Lead





9. Step Line

Your lead

STEP

1

STEP

2 STEP

3 Thought Emotion

Impulse

STEP

4

STEP

5

STEP

6 Reality check Action





Create

Opportunities to Sell





10. Like this

Thank you Letters STEP 1

Billing Inserts STEP 2

Ezines STEP 3

Topical Flash Alerts STEP 4

Special Event Mail STEP 5

Holiday Mailings STEP 6





Never give a prospect a problem she doesn’t

already know she has





Let’s get in Touch!

www.audaciousleap.com

[email protected]

@audaciousleap

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