effective social media strategies for today tomorrow and beyond
DESCRIPTION
Presentation for AAF Birmingham March 19, 2010TRANSCRIPT
Effective Social Media Effective Social Media Strategies for Today, Strategies for Today,
Tomorrow, and BeyondTomorrow, and Beyond
Presented by:Phyllis Neill, President & CEO
WeMentor Social Media Marketing
OverviewOverviewIntroduction to WeMentor Social
Media MarketingThe importance of ongoing online
listeningCreating a strategy that worksTools my team can’t live withoutWhat’s on the horizon for social
media?
WeMentor Social Media WeMentor Social Media MarketingMarketingHelping advertisers make money with social media marketing
Partner David Sher, CEO of AmSher
First Birmingham company to focus exclusively on social media marketing
Partnerships with marketing and advertising agencies
Optimum Social Media Optimum Social Media Cycle:Cycle:
What most people do:What most people do:
The importance of ongoing The importance of ongoing online listeningonline listeningKey to social media marketing success
is ENGAGEMENTKey to engagement is high-quality,
relevant CONTENTYou won’t know what your prospects
want to hear about until you know what information they currently consume online.
Prospects are fickle, and what they consumed last week might change next week.
Online listening tasks:Online listening tasks:Who’s talking about your
brand/industry on social media? What is your competition doing with
social media that you are not?What keywords are your prospects
using in relation to your product/industry?
On which social media sites are your target customers “hanging out”?
What’s being written about you on blogs and forums?
Plan for ongoing listening
Creating a strategy that Creating a strategy that worksworksThink of yourself as publisher instead
of marketerBalance educational/informative
communication vs. engaging communication
Balance educational/informative/engaging communication vs. “advertising” communication (our rule of thumb: 7 to 1)
Develop plan for ongoing content creation
Potential weekly schedulePotential weekly scheduleMonday Tuesday Wednesday Thursday Friday
Conduct weekly listening plan
Prepare 15 tweets and pre-tweet for next 7 days
Create blog entry 10 minutes of engagement with Twitter
Update Facebook with content
Prepare weekly listening executive summary and distribute
10 minutes of engagement with Twitter
Update Facebook with content
Check Facebook for comments
10 minutes of engagement with Twitter
Update Facebook with content
Check Facebook for comments
10 minutes of engagement with Twitter
Comments on other blogs
Check Facebook for comments
10 minutes of engagement with Twitter
Comments on other blogs
Check Facebook for comments
Check Facebook for comments
Tools my team can’t live Tools my team can’t live withoutwithout
http://bit.ly – valuable analytics on what target audience liked/didn’t like
http://www.twaitter.com – the ability to pre-tweet certain educational messages
https://adwords.google.com/select/KeywordToolExternal - confirm keywords and get suggestions for new ones
http://www.Alltop.com – top blogs in variety of subjects
What’s on the horizon?What’s on the horizon?Location-based social media tools
(gowalla.com, foursquare.com)Social media-type
communication tools for internal employee communities
More B2B social media effortsConnected accounts and portable
login’sSocial search
WeMentor resources:WeMentor resources:
Sign up for newsletter at www.wementorsmm.com
Podcast: http://whooyouknow.com/
Blog: http://birminghamsocialmedia.com
“Free stuff” on website:Creating a listening campaignOptimizing Facebook Fan
pages