ecommerce survival checklist for this holiday season
TRANSCRIPT
Holiday season is just around the corner.
Halloween
Black Friday
Cyber Monday
New Year
Have you started prepping up for the grandest sales of the year?
Is your website ready to take the spike in traffic flow coming your way?
These are some of the questions you might want to consider before putting up some big sales on your e-store.
• I t ’s that time of the year again for ecommerce retai lers to make the most of the shopping frenzy.
But…
This madness requires some arrangement…..
Some major predicaments are
• What should you focus on?• Which mediums will work the best? • What should be the right volume to
take up this challenge?• What should be your marketing
strategy?
Fear !
No More….
Cloudways is here to help you
• We not only believe in providing you the best Managed Hosting Platform for your ecommerce stores, but we also want you to have the best sales ever.
• After brainstorming for days, we have sorted out the data from the previous holiday season and identified some vital necessities for every e-commerce.
These pointers can help e-tailers to combat the “shopper apocalypse” and come out triumphant.
So.. Are you Ready to Learn this Hack?
Obviously… Yes!
Let’s Start!!
1. An Accurate Promotion Schedule
An Accurate Promotion Schedule
First up, the right month.
November What we think is a good month to start your
preparations.
Not too late, not too early!
Tweak up your website, try different things or strategies, and if they don’t work, you still have time to get back to the drawing board.
*IMPORTANT*
• Your hosting provider should be reliable and trustworthy.
• Come November, make sure the provider has the potential to handle the herd of shoppers flooding in.
If you find out that your current provider can’t handle the load…
Give Cloudways a Try…
Why?
We’ve been in business for some time now and have hosted some major holiday season sales globally.
2. Running the Right Campaigns
Running the Right Campaigns
The most important thing is deciding what
you want to sell.
Decide what deals or strategies you want to
employ
Learn about the interest of your customers and devise a tactic that attracts the customers and relates to
their needs.
What to do?
.Waive off shipping charges. Offer Exciting Discounts. Reward them with giveaways.
3. Reward Your Customers
Reward Your Customers
A vast majority of clients buy at least one gift
card for the holiday season ….My question is
Why are you missing out on this opportunity?
There is a chance that your shoppers will have an eye out for these cards and discount
opportunities.
And what better time than the great holiday season?
4. Suggest Something Similar to the Purchase
• Do not miss out on the chance to promote other similar products once a shopper has made a purchase.
• Try creating a simple algorithm that suggests an item that closely relates to the one bought by a customer
5. Call in Backups (Increases Your Resources)
• If you’re a newbie at this, you should know you will need additional resources.
Either is Physical or Virtual • Get your act together
• If you plan to increase your resources drastically, you must schedule accordingly.
This means…
More Pickups
A bigger Packing Team
More Boxes
Delivery guys
More Tapes
Do that, will you?
6. The Promotion Phase
• After all the brainstorming, all the planning and thoughts that you have put in
Start promoting your business.
But!
First, you need to decide, who your audience is.
01
02
03
04
Potential customers
Old customers
Email list subscribers
Targeted Region
Strategize , strategize, strategize . That’s the name of the game.
For each customer, we have channelized some marketing routes to work with.
Here is a little something to get you going:
Email Marketing Social Media Affiliate Marketing
Advertisements Partnership Content Marketing
1. Email MarketingYour email marketing strategy is an important element.
If you can, try segmenting the email l ist with different personalized messages. This is a good way to improve your message effectiveness and open rate.
2. Social Media Social media is the foundation of every ecommerce venture.
Inform your followers about the upcoming sales or run promotions and give them something in return, like giveaways and gifts.
3. Affiliate NetworkingAffiliate marketing is an excellent way to promote your website.
Brief your affiliates with precise details of what you are offering like dates, days, discounts, categories, more or less everything. This approach can help you get the most out of your affiliates and promote your business at the same time.
4. AdvertisementsAffiliate marketing is an excellent way to promote your website.
Examine and run Google AdWords campaigns for the keywords related to your products and Facebook advertisements. Not familiar with Facebook adverts? Do not worry! TheSocialMs and Kissmetrics have really good introductions to Facebook ads.
5. PartnershipWork on partnering with businesses with similar interests.
You can offer coupons to sellers and ask them to hand them out to their customers. This plan can help you in redirecting traffic from different sites. Additionally, it will help you maintain friendly terms with other businesses too.
6. Content MarketingMaintain a blog to serve your customers.
Discuss the latest fashion trends, technological advancements, gadget updates, and write about everything you sell. This strategy will help you attain a wider, recurring audience.
Hang in there, you are almost there
Pull up your socks, put the pedal to the metal and give it your best shot.
You can work with our tips or you can create your own..
Our Motive: We want to earn more volume this season
Do let us know if this helped you in any way On
