checklist: essentials for ecommerce success

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Design for the Mobile Shopper Does your eCommerce platform automatically deliver the mobile optimized experiences shoppers expect? Mobile traffic now exceeds desktop for many brands. Can you meet customer expectations for fulfillment and delivery timingBOPUS, ship-from-store, express delivery and others? According to Forrester (2015), 91% of customers want a clear estimated time of arrival. Embody Stellar Omni-Channel Service 91% Know your customer or your competition will! Treating each customer as an individual requires insight to behavior and intent—across channels. 88% of consumers say the average retailer does not understand them. Get Personal Do you have what it takes to succeed in today's ultra competitive digital commerce landscape? Checklist: Essentials for eCommerce Success They want WHAT they want, WHERE and WHEN they want itand retailers that expect to be around for the long run are responding. TO DO The Way Customers Shop Has Changed Forever Find out more View the Forrester webcast The Essential Commerce Capabilities That Will Differentiate Your Brand. 1 IBM Holiday Shopping Benchmark Report, 2016 2 EConsultancy, The Consumer Conversation: The experience void between brands and their customers 3 Digital Divergence: The Future of Digital Commerce - RSR 2016 1 2 Ensure your eCommerce platform can deliver rapid time to value for initiatives to expand your digital footprint into new markets and segments. According to Retail Systems Research, retailers' top business challenges include maintaining revenue growth and finding differentiation in a fiercely competitive market. Grow Sales Beyond Existing Segments 3

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Page 1: Checklist: Essentials for eCommerce Success

Design for the Mobile Shopper

Does your eCommerce platform automatically deliver the mobile optimized experiences shoppers expect?

Mobile traffic now exceeds desktop for many brands.

Can you meet customer expectations for fulfillment and delivery timing–BOPUS, ship-from-store, express delivery and others?

According to Forrester (2015), 91% of customers want a clear estimated time of arrival.

Embody Stellar Omni-Channel Service

91%

Know your customer or your competition will! Treating each customer as an individual requires insight to behavior and intent—across channels.

88% of consumers say the average retailer does not understand them.

Get Personal

Do you have what it takes to succeed in today's ultra competitive digital commerce landscape?

Checklist:Essentials for eCommerce Success

They want WHAT they want, WHERE and WHEN they want it—and retailers that expect to be around for the long run are responding.

TO DO

The Way Customers ShopHas Changed Forever

Find out moreView the Forrester webcast The Essential Commerce

Capabilities That Will Differentiate Your Brand.

1IBM Holiday Shopping Benchmark Report, 20162EConsultancy, The Consumer Conversation: The experience void between brands and their customers3Digital Divergence: The Future of Digital Commerce - RSR 2016

1

2

Ensure your eCommerce platform can deliver rapid time to value for initiatives to expand your digital footprint into new markets and segments.

According to Retail Systems Research, retailers' top business challenges include maintaining revenue growth and finding differentiation in a fiercely competitive market.

Grow Sales Beyond Existing Segments

3