your ecommerce website checklist for 2015
DESCRIPTION
Want to achieve the targets you have set for coming year? Go through this presentation and get to know how you can make your online store successful in 2015. Your perfect holiday shopping and Christmas checklist inside.TRANSCRIPT
Your Ecommerce Website Checklist
For 2015
Internet has helped businesses in targeting millions ofcustomers across the globe in a matter of seconds.
As we all know, ecommerce has become themost important aspect of internet and everymajor business is selling its services andproducts online.
Effective ecommerce software is
indeed needed to enhance the functionalityand overall professionalism of yourbusiness.
The pro tips which we are sharing will not only help you inpromoting your business but also make you a leader of this 2014’sshopping marathon. So let’s read them out and make yourecommerce business prepared for 2014:
1. Be Razor sharp with the placement of your mostpopular products on the site.
Product management
Use Google analytics to analyze which products performed well in thelast season. It’s always good to compliment your analytic data withother tools like crazy egg.
The heat maps generated by this tool give you a good insight intoyour user behavior. Another powerful tool for understanding the userbehavior is clicktale.
If you are running an ad words campaign it’s always good tointegrate ad words with analytics and perform an in-depth analysisfor the keywords performing well related to the products.
One of the worst scenarios with many new e commerce sites is theiralienated checkout process. You have an awesome product. Goodpricing and you have done an aggressive marketing research for itbut even then you do not have any transactions. Frustrated right?
2. Make sure your checkout procedures are working fine and are easy to use
How about you set up a funnel in analytic from theproduct page till the checkout page and see where does thefault lies. You will realize that you have to change yourcheckout process.
Take time to check whether your shopping cart and checkout procedures are working well with all commonly usedbrowsers. Nothing can be worst then losing a consumerbecause of time-consuming checkout procedure.
3. Craft your product description and data more appealing
Description of the productsshould be positive and accurate.The products should look moreattractive.
4. Let your website flirt with your customers with creative graphic designs
Spread the spirit of New year byadding some graphical effects toyour website. This will make yourportal more attractive. It should bedone in advance.
5. Make hilarious and crispy holiday offers on your social media channels
Are you offering special discounts andpackages on Christmas? Do write aboutthem on your social media channels.
6. Make product navigation more easy to festive shoppers
Organize your products according tospecific categories like, “gift for kids”,“gifts for her”, “gifts for him”.
Product management is very crucial toget more conversions.
7. Your landing pages should be effective and properly optimized
It is good that you are runningmarketing campaign for specificproduct categories but make sure all thelanding pages are optimized wellbecause at the end an effective andeasily accessible page has the ability toturn a visitor into consumer.
In order to increase the effectiveness ofyour landing pages go for a content drilldown in analytics.
8. Tease your competitors with unique offers
And that “unique” can be a gift wrapping serviceor any other special inexpensive gift you areoffering on a purchase of certain items.
Go for a range of options to order from yourstore.
Options like order by phone or by fax at timeswill defeat your competitors in their game.
9. Market your business with custom printed gift packages
Your company logo, contact detail anda short massage should be printed onthe gift boxes you are using forshipping the goods.
Put a thank you card inside every box.
10. Feature your shipping information and return policies clearly on product page
Shipping and return policies arethe things most of the consumerssearching for.
By adding them on product pageyou’ll be able to answer so manyquestions of your buyers.
Everyone loves surprises and greeting so don’t forget to email holiday greeting cards to your buyers or you can simply SMS them. This will add glimpse of joy and make a positive image of your business in the mind of consumers.
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