ecommerce innovations: loewy case studies

Loewy Design Inc. 125 Baylis Road, Suite 190, Melville NY 11747 • (631) 249-2429 • Fax (631) 249-2436 • www.loewydesign.com

Empowering YourOnline Brand

Ecommerce Case Studies

©2013 Loewy Design Inc. All rights reserved

STRATEGY DESIGN TECHNOLOGY MARKETING

Who We Are

Ecommerce Innovators

Loewy is a full-service interactive agency that’s been fusing strategic consulting, brand building, online marketing and design-centric technology since 1998.

People come to us to create new online identities, mastermind the evolution of existing ones, bring products to life, build apps and mobile experiences, shape perceptions, craft tactics, spark connections, and energize engagement… powered by a strategic platform based on competitive analysis, research, and a true understanding of the brand, audience, and business objectives.

• Strategic• Full Service• Creative• Problem Solvers• Award Winning


What We Do

Advance Brands Online

STRATEGYIdentifying your brand’s vision

and developing a roadmap to

deliver on its overall

business objectives.

DESIGN & UXHow your customers perceive

you through digital experi-

ences and multiple platforms.

MARKETINGConnecting with your

audience through strategy

led tactics at the right

touchpoints across all

mediums.

Brand assessment

Competitive analysis

Content strategy

Search engine marketing strategy

Persona and user research

Technology audit and analysis

Social media analysis

Brand strategy and positioning

Design systems

Content development

Information architecture

User interface design

Application design

Front-end development

Social media campaigns

Mobile marketing

Search engine optimization

Social program management

Email campaigns and strategy

Advertising and management

Integrated marketing

TECHNOLOGYLeveraging technology to

forge emotional connections

between your audience and

your brand.

Ecommerce

ERP integration

Inventory Management Systems

Content management

PHP development

Custom applications

Mobile development


Our Solutions

Innovative Experiences

Truth in Aging has a mission to offer truthful and unbiased guidance to people seeking to improve their physical health and appearance. They test and then sell the products they recommend. Their site is a mixture of blog, product reviews, Ingredient information and of course store. Loewy did a deep evaluation of the content and found a unique way of presenting and filtering it. The main pages are structured as tiles that represent different content types. Users can focus in on their specific needs by using broad filters for area, age and concern. The result is a personalized and dynamic experience for their users.


Our Solutions

Custom Inventory Management

Janet Kain had a great product. What the company needed was a better way to market it–and an efficient way to manage its inventory. JK produces pillows on demand and required an inventory system based on yards of fabric on hand.

Loewy designed a robust Magento ecommerce store aimed at JK’s three target customers and developed a custom inventory management system that tracked yards of fabric for each pillow and removed that yardage out of inventory as pillows were sold.


Our Solutions

Enhanced Usability

Holiday Pro serves large retailers such as Barneys, Saks Fifth Avenue, and Bergdorf Goodman by providing custom-designed holiday decor and props. Having previously sold its products exclusively through printed catalogs, Holiday Pro had to make its full catalog of merchandise available online to compete in today’s market. Loewy designed a site that allowed users to explore the client’s extensive product line by browsing a carousel of product highlights from seven categories. Details and options for products were accessible through an elegant and intuitive user interface.


Our Solutions

Faster Checkout

Sinch is a simple product —an elastic band with built-in magnets that attaches to the audio plug of a device’s headset and allows for easy cord management. The last thing they wanted was for thier ecommerce to be complicated. Loewy designed a site that allowed visitors to quickly explore the features and benefits of the product. We extended the simplicity of the site to include a one page checkout process where all information necessary to complete the sale was available without any extra clicks.


Our Solutions

Product Customizer

The Franklin Mint has been creating works of fine art and treasured collectibles for more than 45 years. They wanted to enhance their current online offering by providing consumers with a tool to personalize and add sentimental value to their jewelry purchases. Loewy created a product customizer that was intuitive and require minimal steps. It is flexible enough to accommodate multiple product types and can configure thousands of metals, stones, and engraving options, We integrated with LiquidPixels to deliver real-time, drag and drop, dynamic imaging without lag or long loading times.


Our Solutions

Brand Extension

Century 21 is a New York-based retailer that offers top designer merchandise at discounted prices. The retailer needed a site that reflected its international reputation as a destination for in-the-know fashionistas and label-savvy bargain hunters Loewy redesigned the site with a chic look-and-feel that creates a relevant, engaging brand experience for their trend-wise target audiences. We improved search engine visibility by meshing flash animations, JavaScript, and XHTML. To keep trend-spotters in the know, Loewy developed a social media strategy that included Facebook apps and sneak-peak promotions through Twitter.


Contact Us

Our’s is not a bag of tricksEach online retailer’s needs are different. We create bespoke solutions that address branding, user engagement, usability, backend integration and many other business objectives. Call us to find out how we can jumpstart or revamp your online store.

Donald May Vice President/Creative [email protected] 631.249.2429 x113

New York, NY244 Fifth Avenue, Suite D263New York, NY 10001Tel: 212.252.2106

David Loewy [email protected] 631.249.2429 x111

LocationsMelville, NY (headquarters)125 Baylis Road Suite 190Melville, NY 11747Tel: 631.249.2429