innovations in ecommerce: did it happen, and what’s next?
DESCRIPTION
This panel of digital retail CEOs takes us back to the birth of eCommerce and discusses the promise that this new and exciting channel held for the world of retail. Did their predictions and the potential for the digital channel come to fruition? What do they expect to happen next? These industry veterans bring diverse perspectives—and will share their insights into how the online shopping experience may need to change during the next few years to keep up with growing consumer expectations and to win the increasingly fierce battle for existing shoppers.TRANSCRIPT
Innovations in Ecommerce:
Did it Happen, and What’s Next?
Moderator:
KELLY MOONEY
Speakers:
BILL BASS BOB MYERS
WHICH WILL HAVE THE MOST IMPACT ON YOUR
BUSINESS IN THE NEXT 5 YEARS?
SOCIAL COMMERCE & COMMUNITY
Backcountry
User Contributed Merchandising
BILL’S TAKE: BOB’S TAKE:
BACKCOUNTRY
SOCIAL COMMERCE & COMMUNITY
Wet Seal
Social Shopping
WET SEAL
WET SEAL
BILL’S TAKE: BOB’S TAKE:
SOCIAL COMMERCE & COMMUNITY
Nordstrom
On-site Conversation
NORDSTROM
BILL’S TAKE: BOB’S TAKE:
EVERYWHERE COMMERCE
The Home Depot & JCP
Everywhere Commerce
THE HOME DEPOT & JCP
THE HOME DEPOT & JCP
BILL’S TAKE: BOB’S TAKE:
VIRTUAL TRY-ON
Tobi Fashionista
Virtual Try-on
TOBI FASHIONISTA
TOBI FASHIONISTA
BILL’S TAKE: BOB’S TAKE:
MOBILITY
Ralph Lauren
QR Codes
RALPH LAUREN
RALPH LAUREN
BILL’S TAKE: BOB’S TAKE:
MOBILITY
QVC
iPad App
QVC
QVC
BILL’S TAKE: BOB’S TAKE:
MOBILITY
Shopkick
Passive Geolocation
SHOPKICK
SHOPKICK
BILL’S TAKE: BOB’S TAKE:
REWIND: FIVE KEY PRINCIPLES (2006)
Departures from the “original” shopping
metaphor
Relevant information…at the right time
Consumer empowerment and guidance
Content become the interface
Fun and entertainment factor
Thank You. For more information contact: Kelly Mooney / CEO, Resource Interactive [email protected] Bill Bass/ President, Charming Shoppes Direct [email protected] Bob Myers/ CEO & President, Sheplers [email protected]
9 / INTERACTIVE VIDEO
French Connection
Interactive video
FRENCH CONNECTION
FRENCH CONNECTION
BILL’S TAKE: BOB’S TAKE: