ecommerce
DESCRIPTION
TRANSCRIPT
SHWETA ACHARYA
SHAMAILAH SYED
WHAT IS E-COMMERCE ?E-commerce can be formally defined as technology-mediated exchanges between parties (individuals, organizations, or both) as well as the electronically based intra- or inter-organizational activities that facilitate such exchanges. – JEFFREY F. RAYPORT and BERNARD J. JAWORSKI
It is global. It favours intangible things-ideas, information, and relationships. And it is intenseley interlinked. These three attributes produce a new type of marketplace and society, one that is rooted in ubiquitous electroni network. --KEVIN KELLY, New rules for the new economy
MAIN FUNCTIONS OF ‘ELECTRONIC
MARKETS’oMatching buyers and sellers
oFacilitating commercial transactions
oProviding legal infrastructure
Aggregated catalogues, directories or listing of
offers to buy/sell
Bot
Broker
Community
Exchange
Hub
MallMarketplace
Portal
Aggregators
Auction
Listing
SELLER
SELLER
SELLER
SELLER
SELLER
BUYER
BUYER
BUYER
BUYER
REPRESENTATION OF E-COMMERCE MARKETPLACE
GOVERNMENT
BUSINESS BUSINESS
CONSUMER CONSUMER
BUSSINESS TO BUSSINESS (B2B)
ADVANTAGESDirect interaction
Focused sales promotionBuilding customer loyaltyScalabilitySavings in distribution cost
COMMON ELEMENTS OF B2B EXCHANGES
ELEMENT
• Centralized marketspace
• Standardized documentation
• Price qutoes, price history and after-the-sale information provided
• Confidential transactions between bussiness
BENEFIT
• Neutral and nonaligned with either seller or buyers
• Users are prequalified and regulated
• Pricing mechanism is self regulated
• Clearing and settlement services provided
BUSSINESS TO CONSUMER (B2C)
ADVANTAGES
Inexpensive costs, big opportunitiesGlobalizationReduced operational costsCustomer convenienceKnowledge management
PROCESS IN B2CCUSTOMER IDENTIFIES A
NEED
SEARCHES FOR THE PRODUCT, SERVICES TO
SATISFY NEEDS
SELECTS A VENDOR AND NEGOTIATTES A
PRICE
c
Receives the product or service (delivery logistics, inspection
and acceptance)
MAKES PAYMENT
GETS SERVICE AND WARRANTY CLAIMS
Here is an example on how a e-commerced shopping site looks like
•SELLING VIA
•NEW CONSUMER 2 CONSUMER EXPERTS
•PERSON 2 PERSON AUCTION FORMAT
•TAKES 20%
•OFFERING SITES
BUSSINESS TO CONSUMER (B2C)ADVANTAGES
THANK YOU !AND
HAVE A NICE DAY