Executive Board 2016

Application Booklet

Dear EB Applicant,

We congratulate you for being brave and take the challenge

to lead your committee to the new 2020 AIESEC Generation with

your LCP.

Being an EB is such an amazing experience, it helps you to

be more organized, develop your leadership orientated to results

and the most important thing is that you have the chance to do

something bigger not just for your area, also for your LC.

We encourage you to take more responsibilities, to be better

and to be courageous. Just challenge yourself because you know

that you can be better than now, every single day.

AIESECly Yours

MC Chronos Team

Dear candidate for EB 2016 in AIESEC Santa Cruz,

You may have opened this application because you really want

to be part of the EB, you want to see if you fulfill the requirements or

simple curiosity. Whichever your reason may be, I know that inside of

you, you have the desire to become a leader, to make something bigger

for the organization, for your ideas to be heard.

This is your chance to accomplish all of it and more. I invite you

to take this challenge with me and be the executive board that boosts

our committee to achieve greatness.

Let’s demonstrate to everyone that AIESEC in Santa Cruz does

form leaders and also demonstrate yourself that you can be the VP this

organization needs. I’m looking forward to receive your application.

Jorge Panozo Kim

LCP 2016 - AIESEC in Santa Cruz

General Info

Deadline for Application Package is: November

23rd, 2015 at 23:59 (-4GMT).

The Application will not be accepted AT ALL if:

• The Application Package is incomplete.

• The Application Package is sent out of the deadline.

• The questions are not fully answered.

• The format of the documents is different to the one

clearly stated.

Please identify each document with a clear name. For

example:

ApplicationForm_EB2016_SC_MarcosRocha

Please read this document in detail!

Ensure you have obtained the relevant endorsements;

Complete the appropriate application form for the position of EB 2016 AIESEC SANTA CRUZ.

The deadline for submitting your application and all the needed materials (Eneagramm test,

etc.) is 23:59 GMT-4 Monday, 23rd of November 2015. You shall send your application and other

materials via e-mail attachment to: Jorge Panozo (LCP 2016) at jorge.panozo@aiesec.net and

CC MC Chronos at mc.bolivia@aiesec.net.

Late applications - even by a few minutes - WILL NOT be accepted, and no exceptions will

be given, including in the cases of email/computer dysfunction. Extensions will not be

given.

As such, we strongly recommend you do not to wait until the last minute to submit your

application, as you will be risking it not being accepted should unforeseen events occur.

In case you have any questions about the application process, please contact Jorge Panozo (LCP

2016) at jorge.panozo@aiesec.net

(Maximum 20 pages in PDF

including cover. The Applicant is free to choose the

format, design and language of the application).

Presenting yourself, your experience, and

the answer to: What is your opinion about the global

goals of the UN and how AIESEC in Bolivia can

contribute to reach this goals? (Maximum 4 minutes

with video link in PDF).

.

ALL LETTERS MUST BE SIGNED AND HAVE CONTACT.

a. One from previous or current Team Leader

b. One from previous or current Team Member

c. One from previous or current co-worker

http://www.personarte.com/test.htm (Results in PDF).

What is your opinion about the global goals of the UN and how your role as VP in AIESEC can

contribute to reach this goals? (Max. 4 minutes)

– VISIT: WWW.GLOBALGOALS.ORG

Brief of Role

The LC Vice President of Marketing will lead a team of marketers responsible for the messaging,

packaging, and delivery of our products to our target markets. He/she will also be responsible for

working closely with exchange operations and leading customer research. This is a core role at the

heart of all operations, from product packaging to marketing to supporting in exchange sales. The

LCVP MKT will play a heavy role and focus in attraction for the oGCDP programs, while also providing

support in supporting TM recruitment and ICX promotions.

Accountable to: LCP & MCVP oGCDP&MKT.

Background needed: TLP; Front or back office.

Opportunities after position: LCP, MCVP, IXP, CEEDer & NST.

EB Responsibilities

• Local strategy and LC development

• Coach members

• Participate in team meeting, team day, planning days

and BoA meetings.

• Build and facilitate local conference.

• Prepare and run transition

• Gain and share knowledge at local level

• Fill in national survey, report and other

doc.

• Material, knowledge and information

management

LCVP MKT Responsabilities KPIs

• Delivery and tracking of National MKT Strategy on local

level.

• Co-creating and providing feedback for National

Strategy.

• Working with National Tracking tools (MKT, PR, DM).

• Education of membership on National campaign and

subproducts.

• Education and Tracking of Brand Standards: Online and

Offline.

• Education and consulting of LC members on Marketing:

Online + Offline promotion.

• Universities Relationship.

• Synergy with oGCDP, ICX and TM.

• Ensure brand experience quality and positioning.

• Responsible for the PR and Digital Marketing of the LC.

• % Planned/Achieved Campaign results

• # oGCDP Sign-ups.

• # oGCDP In Progress/MA/RE.

• % oGCDP Conversion Rates.

• # Storytelling collected.

• # Publications / Media appearances.

• # Inbound content generated.

• # Likes, fans, followers, subscribers, reach

on social media.

• # Universities Partnerships.

Brief of Role

LCVP oGCDP is responsible for managing and growing the oGCDP program, “Ciudadano Global”, in

their LC. They must set the goals and direction for the program, takes care of all customers in the entire

customer flow (OPIPMARECO), and ensure a customer-centric experience for EPs at every

stage. To accomplish this, the VP oGCDP must manage teams effectively to handle our customers. The

VP must implement and track team minimums, train their Team Leaders to manage their members, and

ensure proper education and productivity for every member.

Accountable to: LCP & MCVP oGCDP&MKT.

Background needed: TLP; Front or back office.

Opportunities after position: LCP, MCVP, IXP, CEEDer & NST.

EB Responsibilities

• Local strategy and LC development

• Coach members

• Participate in team meeting, team day, planning

days and BoA meetings.

• Build and facilitate local conference.

• Prepare and run transition

• Gain and share knowledge at local level

• Fill in national survey, report and other doc.

• Material, knowledge and information

management

LCVP oGCDP Responsabilities KPIs

• Team Management.

• Operations Management (EPs In Progress,

Matched, Realized, Complete).

• S&S and Leadership Development (Outgoing

Preparation Seminar, Reintegration Seminar).

• Follow up with EPs.

• Marketing sinergy – campaign implementation.

• Sales Management in universities (tracking and

trainning).

• EXPA Management.

• EXPA flow: # OP (sign-ups), # IP, # MA, # RE,

# CO (complete), # returnees reintegrated.

• Podio flow: # sign-ups, # phone calls, #

individual assessments, # IP.

• Product management: # of GCDP projects you

sell, # of LC partners.

• # OPS attendees, # RIS attendees.

• # of 16 standards delivered per exchange.

• # NPS, % of responses for NPS % of LDM

development, % of responses for LDM

development.

• # of marketing activity, # of social media

activity, # of sign-ups.

Brief of Role

The LC Vice President of Talent Management is the one that ensure the quality and quantity of the

AIESEC experiences, delivering right tools for learning development and increased productivity. Is

responsible for the development of the LCs through improving the membership effectiveness

(recruitment, education, results orientation, development of exchange culture, quality HR capacity to

increase operations).

Accountable to: LCP & MCVP TM.

Background needed: TLP; Front or back office.

Opportunities after position: LCP, MCVP, IXP, CEEDer & NST.

EB Responsibilities

• Local strategy and LC development

• Coach members

• Participate in team meeting, team day, planning

days and BoA meetings.

• Build and facilitate local conference.

• Prepare and run transition

• Gain and share knowledge at local level

• Fill in national survey, report and other doc.

• Material, knowledge and information

management

LCVP TM Responsabilities KPIs

• Team Minimums Implementation.

• “Talento Joven” Recruitment Process (Talent

Planning, Talent Marketing & Segmentation, Talent

Promotion, Talent Selection, Talent Allocation, Talent

Induction).

• Education Productivity.

• IXP Culture.

• R&R.

• Membership Retention.

• Operations Growth (strategies for Operations

Managers).

• Board of Leadership Strategies.

• Internal Communication (Mail groups, Newsletters).

• % Team Minimums implementation growth

• # of TMPs recruited with Induction & EPA.

• Develop membership status criteria

• # of local conferences realized.

• # OPS, RIS, Induction Meetings, EPA, BoL

Meetings & Results report implementation.

• # HR complet (plan/done).

• # exchanges/TMP and TLP.

• # applicants for TLP positions.