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Selling Cisco Architectures

Sales Pitch Mastery Advanced Sales Presentation Skills

Course Overview

Communicating the benefits of Cisco Architectures requires clarity of language and visual aids.

PowerPoint, whiteboards and flipcharts can be powerful tools when used properly but can be

totally distracting when used incorrectly. This workshop is designed to provide a clear

understanding of communications skills, especially from the perspective of the audience. The

techniques and skills taught in this interactive class can be applied when speaking one-to-one

across a desk or in front of an audience of many.

Audience

Account Managers, Sales Managers & Consultants who are responsible for customer

engagement and selling Cisco technology solutions.

Course Aim

To provide advanced public speaking skills for Sales professionals to enable them to deliver

high impact sales presentations that close deals and win business. This course is not a basic

presentation skills course, but instead looks at advanced communication techniques to create

powerful and engaging speeches and sales presentations.

Pre-requisites

A fundamental understanding of Cisco Architectures and the benefits of an Architectural

approach to applying technology solutions to the customer’s business.

Course Objectives

• To equip participants with professional presentation techniques to improve the

quality and impact of your presentations; including preparation, structure and

delivery.

• Identify the 3 Biggest Mistakes made in creating and delivering a sales pitch.

• Learn how to create a clear outcome of your pitch and present it in a way that has

maximum impact and meets the needs of all your audience.

• To define a Blueprint for identifying Content and Formatting your Presentation so

that you meet your Pitch Objective.

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• Discover 6 simple verbal techniques that makes not what you say, but HOW you

say it, stand out from the crowd.

• Learn the lost art of using visual aids effectively

Agenda

• The 3 biggest mistakes in Presenting

• Understanding the dangers of information overload

• Grabbing and holding the attention of your audience

• Setting clear objectives and creating an attention-grabbing headline

• A five stage process to creating the ultimate sales pitch

• Formatting your presentation

• How to avoid split attention

• Correct use of PowerPoint and Flipchart - avoiding common mistakes

• Harnessing the power of language and rhetoric in speaking

• Practice delivery techniques and styles with feedback and coaching

Duration and Delivery

This is a one day course packed full of practical exercises and applied learning. It is delivered

through a mixture of PowerPoint, Flip Charts, and exercises, with participants working both

individually and in teams.