Selling for Non-Sales People

By J.R. Atkins, Social Media

Speaker, Strategist, Consultant

Are you a Sales Person?

Have you dated?

Are you married?

Do you have a job?

Do you ever get what you want?

Have you received investor money?

Can you share your ideas so that other get excited and take action?

Who is your Potential Customer?

Ideal Customer

Key Demographics

Business vs. Consumer

Annual Revenue or Income

Common Issues

Geography

Stephen Cover – “Begin with the end in mind.

12 Keys to Selling Success

1. Keep it simple and Brief

2. The fewer words you use the better

3. The smaller the words the better

4. Be careful of dumping the whole load on them

5. This of how you like to buy

6. The power of the Question

12 Keys to Selling Success

7. Pull vs. Push

8. Use visual aids: diagrams, pictures, models…

9. Have a one Page “leave behind” for story telling

10.Be aware of how feeling and figures affect the sale

11. Use the works of your prospect

12. Develop an understanding of communication styles

Type Strengths Potential Weaknesses

Analytical Thinking Excludes feelings from decisions

Thorough Goes too far; perfectionistDisciplined Too rigid or demanding of self/others

Amiable Supportive Tends to conform to wishes of othersPatient No time boundaries; things do not get doneDiplomatic Not assertive or directive

Driver Independent Has trouble operating with othersDecisive Does not take time to consider other perspectives

Determined Domineering; too focused on doing it "my way"

Expressive Good communicator

Talks too much

Enthusiastic Comes on too strongImaginative Dreamer; unrealistic

4 Communication Styles

Sales 1.0 vs. 2.0Sales 1.0 Sales 2.0

You call them They call you

You bring the info Your info is online

Push Pull

Low trust High trust

Low credibility High credibility

Early engagement Late engagement

Multiple visit Fewer visits

It's about you It's about them

Thank You

J.R. Atkins is a Speaker, Strategist and Consultant on Social Media residing in Dallas.

If you need a speaker for your group or association please see his website SDCLLC.us

LinkedIn: linkedin.com/in/jratkins85

Facebook: facebook.com/jratkins85

Twitter: twitter.com/jratkins

Blog: sdcllc/wordpress.com

YouTube: youtube.com/jratkins1