e-mba: insights & key communication strategy
DESCRIPTION
An overTRANSCRIPT
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ONLINE EXECUTIVE MBA PROGRAM
A Strategy Presentation
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THE SERVICE“Online Post Graduate Program (PGP) in Business Management” for Working Professionals.
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THE USP: Guide & Enable
• Industry-relevant Skills & Knowledge
• Processes & Ideas for workplace
• Enhance ‘Leadership’ skills
OUTCOMES:
• Propel their careers
• Outshine peers
• Effective & Employable
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THE PROMISE: Bridging the ‘Gap’
• A recognized MBA that is affordable
• Industry-relevant course content
• High quality of online course delivery
• Flexibility of pace & complexity
A program that is at par with top-
20 MBA schools
Yet…
Accessible & Affordable
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THE STUDENT WOULD WANT TO KNOW…
• DEC recognized University affiliation : is it at par with a regular MBA?
• What is the lineage/credentials?
• Who is my faculty: expertise?
• Physical campus/Classrooms : offers a sense of ‘establishment’
• Contact hours, Guided learning : how will the course be delivered
• Placements & company affiliations
As a new entrant in the online eMBA, how do you create confidence & credibility?
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So Who are we Speaking to?
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LET’S UNDERSTAND THE CUSTOMERProfiling the Target Audience
• Grad / Post-Grad: typically without a professional degree
• Existing salary bracket of 20-25 K/mth
• Work experience of 2-3 years
• Junior Executive / Manager
‘Wish I had an MBA degree’
But…
‘I can’t take a break from my job’
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LET’S UNDERSTAND THE CUSTOMERProfiling the Target Audience
Workplace Challenges
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Typically takes orders/instructions: operates at a ‘task-level’…
1
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Does not have the opportunity to easily switch jobs/roles: improve his career options
2
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Easily intimidated by superiors & peers3
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Aspires for a promotion/raise: unsure of how to achieve success at work
4
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Worried about job security in a competitive work environment
5
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Absence of mentoring or skill building on the job6
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Lacks industry-specific expertise & knowledge7
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Lacks confidence owing to ‘non-MBA’ status8
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LET’S UNDERSTAND THE CUSTOMERWhat does he want: What can you offer him?
• Updated & relevant skills for the industry he belongs to
• Teach him “how-to’s” that he can apply at work
• Improve his ‘soft skills’
OUTCOMES:
• Get recognized at work
• Make his resume ‘stand out’
• Fast track his career growth
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The Communication Approach
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Learn while you Earn, Future-proof your career, Get recognized at work, Add value to your resume
!
BENEFITS: Aspirational yet Tangible
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Affordable, Flexible, At your pace… Keep the barrier to entry low. Remove apprehension.
!
AN ‘ACHIEVABLE’ MBA
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The more you wait... The more you get Left Behind. Take charge NOW!
!
ADVOCATE IMMEDIACY
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4 KEYSTONES OF COMMUNICATION
LEARN CHANGE
ACHIEVE
ACCELERATE
New skills
The way you‘Think’ & ‘Do’
Results at work
Your career
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thank you…