EE--Business Expo 2005Business Expo 2005Saturday December 3, 2005

Sheraton Hotel, Flushing, New York, USAPresented by Vase Management LLCPresented by Vase Management LLCVincencia Adusei & Diana Vincencia Adusei & Diana SilonovaSilonova

Company HistoryCompany History

Founded:Founded: 2003

Service Service -Corporate Event Management-Non Profit Event Management-Social Events

Clients: Clients: - CT Minority Supplier Dev’t Council - Chinese American Scholars Association- City of Bridgeport Mayor’s Office- General Electric Credit Union

Member:Member: -Nat’l Minority Supplier Dev’t Council-Bridgeport Regional Business Council-Chamber of Commence

Managing Partners & Creative TeamManaging Partners & Creative Team

Vincencia AduseiFounder & PresidentMBA in Marketing & Finance

Diana SilonovaVice President Masters in HR and Industrial Psychology

Advisory Team

Planning• Event Planning and Coordination

• Venue Selection and Event Flow 

• Save the Dates, Invitations, Programs, Tablecards, Menus and more 

• Custom Floral and Event Design 

• Catering and Menu Design 

• Entertainment 

• Transportation and Parking 

• Gifts and Favors 

• Vendor and Budget Management

Full Service AgencyFull Service Agency

Event Production• Research• Meetings & Conferences • Conventions and Expositions• Logistics• F & B Selection • Staging & Set Design• On-site logistics & Site Décor • Media Negotiations

Marketing & Public Relations• Print• Newsletter • Radio• Television • Direct Mail• Outdoor

Media Services• Research• Planning• Buying

Creative Services• Business to Business Marketing • Web Design • Logo & Package Design• Account Management • Volunteer Coordination • Sponsorship• Administrative Support• Branding/Positioning• Consulting

Portfolio of Recently Managed Events Portfolio of Recently Managed Events Posted OnlinePosted Online

5th Annual Hispanic Business ExpoIsaac Hayes Music Appreciation Preview Bridgeport College & Career Fair Connecticut Renaissance Grand Opening MBA Business Exposition Becoming Highly Competitive in a Down Market Networking for Small Business College Themed PartyStepping into the future for a Sickle Cell CureAppreciation and Business Exchange DinnerAfroganza, Spring Fashion ShowMartial Art Tournament

Up Coming EventsUp Coming EventsInternet Research & Customer Analysis Internet Research & Customer Analysis

VASE Cocktail SoireeConnecticut Minority Construction ExpoNetworking & Cocktail Reception Fashion Show: Matrix QuestCollege & Career FairG-CASA E-LeaderInvestment Opportunity ConferenceIsaac Hayes Foundation Benefit GalaInternational Leadership conference in Republic of Ghana

Successful EventsPosting of Event Survey Online

-City of Bridgeport Office of the Mayor-Isaac Hayes Foundation-Southern Regional Sickle Cell Association-Connecticut Minority Supplier Development Council-PEPSI Bottling Group -Matt Jones Foundation, Inc. -University of Bridgeport -Hispanic Merchants Association of Bridgeport-Connecticut Renaissance-Witness Project of Connecticut -Chinese American Scholars Association-General Electric Federal Credit Union

Internet Research

Competitor Analysis

– Market position – Strengths – Weaknesses

– Market shares

Collaborators

– Joint ventures

Critical Path MethodFor project planning

Activities

CPM– Duration to complete – Cost, best, expected, worse (activity)– Take note (Critical activities & Slack Time) – 6 months of schedule completion time

Graph of Completion Time Distribution Posted Online

Internet ResearchContinued

PEST Analysis– Political and legal environment – Economic environment – Social and cultural environment – Technological environment

SWOT Analysis– The firm's internal attributes can be classed as strengths

and weaknesses. – The external environment presents opportunities and

threats.

Internet ResearchContinued

Distribution

• Distribution channels • Locations • Logistics

Promotion

• Advertising (how much and which media) • Budget (determine B/E point for additional spending)

Information (Example)

Circulation: 10,100

Audience: 57,270

Average Household Income: $1,117,000

Average Net Worth: $8.2 million

Average Market Value of Home: $3.6 million

Sample Costs (Color Ads):

Internet ResearchContinued

Media•Radio•Outdoor•Newspaper•Radio•Print•Transit

Hispanic Merchants Hispanic Merchants AssociationAssociation of Bridgeport (SMABPT)of Bridgeport (SMABPT)Success StorySuccess Story

In 2004, VASE was brought in to assist the Hispanic Merchants Association of Bridgeport (SMABPT) to enhance their overall goal for the 5th Annual Hispanic Business Expo. VASE created marketing campaign using the tag line “Doing Business with the Hispanic Community." As a result of the partnership with

VASE, SMABPT tripled their total sponsorship dollars; increased attendance level by 60%; achieved a ranking for Best Event by Connecticut Post; and

finally achieved a 40% increase in new membership.

EE--Marketing Marketing