wiltshire business expo 2013

Download Wiltshire Business Expo 2013

Post on 14-Sep-2014

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The Wiltshire Business Expo was held in Trowbridge in June 2013 and was a great opportunity for businesses to display, meet and network and this is my 45 minute presentation looking at on-line marketing

TRANSCRIPT

  • What happens if you cant be found?

    1 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

  • What happens if you cant be found?

    2 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

    1. SEO

    2. Google Places

    3. LinkedIn

    4. Twitter

    5. Facebook

    6. Email Marketing

    7. Going Viral

    8. Video Marketing

    9. Blogging

    10. Mobile Marketing

    11. QR Codes

    12. Pinterest

    13. Augmented Reality

  • What happens if you cant be found?

    3 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

    Web Marketing is a Marathon

  • What happens if you cant be found?

    4 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

    The Evolving Internet

  • What happens if you cant be found?

    5 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

    The Evolving Internet

  • What happens if you cant be found?

    6 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

    The 2

    Rules of

    Marketing

  • What happens if you cant be found?

    7 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

    Rule No. 1

    Go where your

    clients are!

  • What happens if you cant be found?

    8 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

    Rule No. 2

    See Rule One

  • What happens if you cant be found?

    9 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

    Get Found

  • What happens if you cant be found?

    10 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

  • What happens if you cant be found?

    11 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

    Get Found

    Search Engine Optimisation [SEO]

  • What happens if you cant be found?

    12 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

    83% of web users use Search Engines

    95% use Google

    50% of users go beyond page 1

    10% of users venture past page 2

    Get Found

    Search Engine Optimisation [SEO]

  • What happens if you cant be found?

    13 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

    www.google.com/places

    Get Found

    Google Local

  • What happens if you cant be found?

    14 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

    Get Found

    Google Local

  • What happens if you cant be found?

    15 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

    Online Networks

  • What happens if you cant be found?

    16 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

    So

    cia

    l N

    etw

    ork

    ing

  • What happens if you cant be found?

    17 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

    Online Networks Benefits

    Stay in touch with existing clients

    Reach out to new audiences and markets

    Better understanding of related markets

    Relative low cost of entry

    Possible high return

  • What happens if you cant be found?

    18 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

    Average age distribution across social network sites

    0-17 18-24 25-34 35-44 45-54 55-64 65+

    15%

    9%

    18%

    25%

    19%

    10%

    3%

    Data source: Google Ad Planner

  • What happens if you cant be found?

    19 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

    Social Media is

    the

    No. 1

    online activity

  • What happens if you cant be found?

    20 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

    2/3rds of the

    Global Internet

    population visit

    Social

    Networks

  • What happens if you cant be found?

    21 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

    10% of all

    internet time is

    spent on Social

    Networks

  • What happens if you cant be found?

    22 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

  • What happens if you cant be found?

    23 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

    Over 225 million

    registered

    professional users

  • What happens if you cant be found?

    24 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

  • What happens if you cant be found?

    25 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

    More than 3m

    companies have

    a FREE Linkedin

    Company Page

  • What happens if you cant be found?

    26 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

  • What happens if you cant be found?

    27 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

    Linkedin Getting Started build profile

  • What happens if you cant be found?

    28 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

    Develop your profile

  • What happens if you cant be found?

    29 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

    Develop your free Company Page

  • What happens if you cant be found?

    30 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

    Linkedin Getting Started find groups

  • What happens if you cant be found?

    31 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

    TWITTER

  • What happens if you cant be found?

    32 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

  • What happens if you cant be found?

    33 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

  • What happens if you cant be found?

    34 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

    Easy to use

    Easy way to keep in touch

    A way to reach potentially large market

    Short sharp communication tool

  • What happens if you cant be found?

    35 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

    International companies Cisco

    IBM

    Dell

    Informational Services Nasa

    Marketing Donut

    Startup Donut

    Respected News Services BBC

    CNN

    Daily Telegraph

    The Times

    Celebrities Demi Moore

    Oprah

    Stephen Fry

    Jonathan Ross

    Britney Spears

    Small Businesses William Grant FoxGrant Warren Cass Business Scene Lindsay Smith Team Pixie Fiona Davies Flame Interiors Anthony Lloyd Fallowfields Hotel Andy Poulton Enterprise OMS Bryony Thomas Clear Thought Consulting

    500m registered Businesses and Individuals

  • What happens if you cant be found?

    36 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Med