dreamforce 14 - social selling - insideview
DESCRIPTION
InsideView Open Lounge presentation given at Dreamforce 14 by InsideView.TRANSCRIPT
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Social Selling Essentials
Will SpendloveVP of Marketing, InsideView
@wspendlove
Christina FuentealbaSenior Product Manager, InsideView
@roxanaf28
#openlounge@roxanaf28@wspendlove
Today we will…
What is Social Selling? Learn how to start Social Selling with InsideView:
1. Find Prospects2. Listen and Engage3. Connect and Win
See how to pull it all together
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What is Social Selling?
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Social Selling is the art of using social media, insights, and connections to drive the sales cycle.
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Social Selling Connects You to Your Buyer
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Social Selling works.
90% of executives never respond to cold calls or unsolicited emails
84%will engage when connected through a
friend or colleague
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How to start Social Sellingwith InsideView
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Start Social Selling with three key components.
DataWHO
Accurate company and contact information
InsightsWHAT
Curated news and social posts
ConnectionsHOW
Comprehensive relationship map
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But first…
Download a trial
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Start Social Selling with InsideView.
1 2 3Build a List Listen and Engage Connect and Win
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1. Build a list 2. See the buying signals 3. Leverage your connections
Step 1Build a List
Pull lists based on dynamic
sales triggers and common
connections.
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1. Build a list 2. See the buying signals 3. Leverage your connections
Step 2Listen & Engage
Use our integrated social
buzz to listen and engage
with your customers.
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1. Build a list 2. See the buying signals 3. Leverage your connections
Step 3Connect & Win
Find connections to decision
makers and leverage social
insights when reaching out.
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Pull it all together to win
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Who to call. What to say. How to get an intro.Now you know…
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The bottom line…
Use Social Selling to increase your engagement rate by up to 84%.
84%
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Thank You!
Will SpendloveVP of Marketing, InsideView
@wspendlove
Christina FuentealbaSenior Product Manager, InsideView
@roxanaf28