dreamforce 14 - social selling - insideview

17
#openlounge Social Selling Essentials Will Spendlove VP of Marketing, InsideView @wspendlove Christina Fuentealba Senior Product Manager, InsideView @roxanaf28

Upload: insideview

Post on 24-Jan-2015

333 views

Category:

Technology


0 download

DESCRIPTION

InsideView Open Lounge presentation given at Dreamforce 14 by InsideView.

TRANSCRIPT

Page 1: Dreamforce 14 - Social Selling - InsideView

#openlounge

Social Selling Essentials

Will SpendloveVP of Marketing, InsideView

@wspendlove

Christina FuentealbaSenior Product Manager, InsideView

@roxanaf28

Page 2: Dreamforce 14 - Social Selling - InsideView

#openlounge@roxanaf28@wspendlove

Today we will…

What is Social Selling? Learn how to start Social Selling with InsideView:

1. Find Prospects2. Listen and Engage3. Connect and Win

See how to pull it all together

Page 3: Dreamforce 14 - Social Selling - InsideView

#openlounge@roxanaf28@wspendlove

What is Social Selling?

Page 4: Dreamforce 14 - Social Selling - InsideView

#openlounge@roxanaf28@wspendlove

Social Selling is the art of using social media, insights, and connections to drive the sales cycle.

Page 5: Dreamforce 14 - Social Selling - InsideView

#openlounge@roxanaf28@wspendlove

Social Selling Connects You to Your Buyer

Page 6: Dreamforce 14 - Social Selling - InsideView

#openlounge@roxanaf28@wspendlove

Social Selling works.

90% of executives never respond to cold calls or unsolicited emails

84%will engage when connected through a

friend or colleague

Page 7: Dreamforce 14 - Social Selling - InsideView

#openlounge@roxanaf28@wspendlove

How to start Social Sellingwith InsideView

Page 8: Dreamforce 14 - Social Selling - InsideView

#openlounge@roxanaf28@wspendlove

Start Social Selling with three key components.

DataWHO

Accurate company and contact information

InsightsWHAT

Curated news and social posts

ConnectionsHOW

Comprehensive relationship map

Page 9: Dreamforce 14 - Social Selling - InsideView

#openlounge@roxanaf28@wspendlove

But first…

Download a trial

Page 10: Dreamforce 14 - Social Selling - InsideView

#openlounge@roxanaf28@wspendlove

Start Social Selling with InsideView.

1 2 3Build a List Listen and Engage Connect and Win

Page 11: Dreamforce 14 - Social Selling - InsideView

#openlounge@roxanaf28@wspendlove

1. Build a list 2. See the buying signals 3. Leverage your connections

Step 1Build a List

Pull lists based on dynamic

sales triggers and common

connections.

Page 12: Dreamforce 14 - Social Selling - InsideView

#openlounge@roxanaf28@wspendlove

1. Build a list 2. See the buying signals 3. Leverage your connections

Step 2Listen & Engage

Use our integrated social

buzz to listen and engage

with your customers.

Page 13: Dreamforce 14 - Social Selling - InsideView

#openlounge@roxanaf28@wspendlove

1. Build a list 2. See the buying signals 3. Leverage your connections

Step 3Connect & Win

Find connections to decision

makers and leverage social

insights when reaching out.

Page 14: Dreamforce 14 - Social Selling - InsideView

#openlounge@roxanaf28@wspendlove

Pull it all together to win

Page 15: Dreamforce 14 - Social Selling - InsideView

#openlounge@roxanaf28@wspendlove

Who to call. What to say. How to get an intro.Now you know…

Page 16: Dreamforce 14 - Social Selling - InsideView

#openlounge@roxanaf28@wspendlove

The bottom line…

Use Social Selling to increase your engagement rate by up to 84%.

84%

Page 17: Dreamforce 14 - Social Selling - InsideView

#openlounge

Thank You!

Will SpendloveVP of Marketing, InsideView

@wspendlove

Christina FuentealbaSenior Product Manager, InsideView

@roxanaf28