Social TalkSelling to People, Not Contacts

Koka Sexton – Dir. Social Media Strategy

@kokasexton - Twitter #socialtalk

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You are not your business card!

Social media puts a stake in the ground for your personal brand.

What is your personal brand?

Personal branding successYour self-impression = How people perceive you

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You have social media profiles, now what??#socialtalk

40% of companies do not have the ability to identify the most likely buyers of their product

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Over 7,500 searches on Linkedin every minute

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What groups do you find most useful?

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42% of businesses have insufficient knowledge of the business needs of their prospects

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Groups are good for networking

The key is getting to know everything you can about your prospects

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65% of a sales persons time is spent researching and not selling

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Build Lists in Twitter!

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Over 8 Million trigger events delivered in 2011 - InsideView

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Thank You

“Sales intelligence is the combination of not only business data, but social context, how you’re connected to a lead or prospect, valuable news insight, and real-time triggers that inform you when to take action. In fact, we’re delivering 35 million unique news trigger events to our users a year to help them sell better and generate more revenue.”