draft m2 new version_v10

35
https://3dpapa.ru/wp-content/uploads/2016/08/marketin g-11.jpg

Upload: -

Post on 21-Apr-2017

114 views

Category:

Marketing


1 download

TRANSCRIPT

PowerPoint

https://3dpapa.ru/wp-content/uploads/2016/08/marketing-11.jpg

2

?

2017 Deep ML & AI. Practical skills2017 Rethinking Marketing2016 Digital Economy, Marketplaces & fintech 2015 Data Driven Marketing

10+ PR , 10+ - 5+

3

!

Game-changing 4 ,

/

= 1 Non-targetingRealtime T-2-market R-T-Marketing

8 5 360 . . / () .

6

http://www.channel4.com/programmes/black-mirror/

4P7Product45ECustomerExperiencePriceCostExchange PromotionCommunicationEngagement Place ChannelsEveryplaceEvangelism

7

8Old SchoolNeoOne way Brand Value Cost ROMI L2R (L2R - Lead to Revenue) :: www.123rf.com/photo

8

9AI Driven

Data Driven

!

9

PR- -

2016

2018

2023

IoT-LANGUAGECX AI- + + + + . . 10

10

11. . Cross-Device >. .ProgrammaticMobile priority 24/7/360 IoT- 2017 BD1234567

-SMM Cosabella12

2000% FB12%30% 50% -

https://adindex.ru/news/adyummy/2017/03/31/158974.phtml

12

13

123 1/2-100 18,5 40PDP* 70% How to*PDP PewDiePie - -https://www.wsj.com/articles/youtube-tops-1-billion-hours-of-video-a-day-on-pace-to-eclipse-tv-1488220851https://www.brandwatch.com/blog/36-youtube-stats-2016/ 43

14

Wi-Fi PRSMS- BTL

14

24/7 PC 15

15

: TNS Web Index , 100k+, Monthly reach, %

1224 2014: mobile > desktop2544 2015: mobile = desktop4564- mobile < desktop16

80859095-'14-'15-'16

60708090-'14-'15-'16

1020304050-'14-'15-'16

65%248%+1826%+255%+13

16

?

17

17

18, 6.4 , 14,8 /, , , ?https://marketoonist.com/wp-content/uploads/2015/07/150727.wearables.jpg

18

19 BD.

cookies 50

POSCRMWebsite

20 BD.

DSP

SSP

AdRiverDMP

A Phttp://segmento-test.rutarget.ru/about

21.

https://segmento.ru/

22

?https://marketoonist.com/wp-content/uploads/2014/08/140803.targetmarket.jpg

22

23 . . / / adv adv$ / / / Usability / Mobile first / Data first / Storytelling / How to

, , flow

Wi-Fi

24 http://ru.depositphotos.com/19062351/stock-photo-businessman-blindfolded.html

24

25

, e-mail

call- Cross- , .

25

26 ?

Alibabae-bayYandex NetflixApple :

26

27 data. 12017 : 20% 2 data. 3 data 4 5 . 6 - BD - .

27

28 - ? ?, 5 DATA-DRIVEN https://marketoonist.com/wp-content/uploads/2015/02/150209.datastages.jpg

28

29https://www.slideshare.net/AnnalectFinland/global-launch-predictive-conversion-modeling-by-annalect-finland

30 . Web- . . . - . . . . . , . , , kindlike . ML . .

31 , 100,000 -

: , : ,

-10,0-7,5-5,0-2,5-0,02,5135791113Income CategoryEgo-Alters Distance Entropy

: .

31

32

Proximity NetworkCall NetworkCo-location Network 3 : . 5

32

33Roadmap ML web- POS/CRM feed & CV- DATA feed ads CrossLandingpage . , , ML. , Realtime. . .GIF--

34 t: : !Zt

Dt

Gw(Zt) Wt

E=II

Dt

Gw(Zt) II2Wt+1=Wt

EW(Wt)https://segmento.ru/

35 , , https://www.stateofdigital.com/wp-content/uploads/2015/05/relevance.jpg

35