draft m2 new version_v07

47

Upload: -

Post on 12-Apr-2017

2.726 views

Category:

Marketing


0 download

TRANSCRIPT

PowerPoint

2

?

2017 Deep ML & AI. Practical skils2017 Rethining Marketing2016 Digital Economy, Marketplaces & fintech 2015 Data Driven Marketing

10+ PR , 10+ - 5+

3

!

Game-changing 4 ,

/

Mkting = 1 Non-targetingRealtime T-2-market R-T-Mkting

8 5 360 . . / () .

6

4P7Product45ECustomerExperiencePriceCostExchange PromotionCommunicationEngagement Place ChannelsEveryplaceEvangelism

7

8Old SchoolNeoOne way Brand Value Cost ROMI L2R

8

9AI Driven

Data Driven

!

-9

PR- -

2016

2018

2023

IoT-LANGUAGECX AI- + + + + . . 10

10

11. . Cross-Device >. .ProgrammaticMobile priority 24/7/360 IoT- 2017. BD1234567

-SMM Cosabella12

2000% FB12%30% 50% -

12

13. . Cross-Device >. .ProgrammaticMobile priority 24/7/360 IoT- 2017. BD1234567

14

123 1/2-100 18,5 40 43 PDP 70% How to

15

16

123 1/2-100 18,5 40 43 PDP 70% How to

17

18

123 1/2-100 18,5 40 43 PDP 70% How to

19

20. . Cross-Device >. .ProgrammaticMobile priority 24/7/360 IoT- 2017. BD1234567

21

Wi-Fi PRSMS- BTL

21

22. . Cross-Device >. .ProgrammaticMobile priority 24/7/360 IoT- 2017. BD1234567

24/7 PC 23

23

: TNS Web Index , 100k+, Monthly reach, %

1224 2014: mobile > desktop2544 2015: mobile = desktop4564- mobile < desktop24

80859095-'14-'15-'16

60708090-'14-'15-'16

1020304050-'14-'15-'16

65%248%+1826%+255%+13

24

25. . Cross-Device >. .ProgrammaticMobile priority 24/7/360 IoT-

2017. BD1234567

?

26

26

27, 6.4 , 14,8 /, , , ?

27

28 BD.

cookies 50

POSCRMWebsite

29.

30

?

30

31. . Cross-Device >. .ProgrammaticMobile priority 24/7/360 IoT- 2017. BD1234567

32 . . / / adv adv$ / / / Usability / Mobile first / Data first / Storytelling / How to

, , flow

Wi-Fi

33

33

34

, e-mail

call- Cross- , .

34

35 ?

Alibabae-bayYandex NetflixApple :

35

36 data. 12017 : 20% 2 data. 3 data 4 5 . 6 - BD - .

36

37 - ? ?, 5 DATA-DRIVEN

37

38

39 . Web- . . . - . . . . . , . , , kindlike . ML . .

40 , 100,000 -

: , : ,

-10,0-7,5-5,0-2,5-0,02,5135791113Income CategoryEgo-Alters Distance Entropy

: .

40

41

Proximity NetworkCall NetworkCo-location Network 3 : . ( ) - 5 13 5

41

42Roadmap ML web- POS/CRM feed & CV- DATA feed ads CrossLandingpage . , , ML. , Realtime. . .GIF--

43 t: : !Zt

Dt

Gw(Zt) Wt

E=II

Dt

Gw(Zt) II2Wt+1=Wt

EW(Wt)

44 , ,

44

45

46

47