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EMILY FAIRBANK / GRAPHIC DESIGN / OUGD301

BRIEF 4: YCN // YAHOO!01/03

THE BRIEF

Make Yahoo! the world’s most

popular homepage through a digital

creative campaign.

BACKGROUND

Yahoo! was the original .com

start-up page.Now Google and

Facebook are more popular.There is

a need to inspire the users, and new

Internet users,to set Yahoo! as their

homepage and create a Yahoo! Email

account.

TARGET AUDIENCE

13-18 year olds.They use the

Internet for work,social networking,

music,videos, gaming,blogging and

photo sharing.

CONCEPT

Make Yahoo! more personal.

Teenagers like to be listened and

have a social networking page on

the Internet. The concept is to

re-introducing blogging to Yahoo!,

leading to constant interaction with

the website.

DELIVERABLES

Blogging web page,phone and tablet

app for the website and digital

advertising.

THE MORE PERSONAL SIDE OF

BLOGHAVE YOUR SAY

SIGN UP

BLOGHA VE Y O UR S A Y

THE MORE PERSONAL S IDE OF

SIGN UP

BLOG

THE MORE PERSONAL SIDE OF

SIGN UP

BLOGHAVE Y O UR SAY

BLOGHAVE YOUR SAY

LOGINF O RGO TTE N P ASSW O RD

USERNAME

PASSWORD

BLOGHAVE YOUR SAY

LOGIN

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EMILY FAIRBANK / GRAPHIC DESIGN / OUGD301

BRIEF 4: YCN // YAHOO!03/03

SMART PHONE APP

CONCEPT

The majority of the target audience

owns a smartphone and uses app

rather than the Internet on their

phone.By creating an app,it makes

their Yah!Blog more accessible

on the go,encouraging more

interaction with Yahoo! overall.

DESIGN

I kept the same colour scheme as

the blog design and the spot colour

of the brand,and just reduced the

amount of information.

FUCTION

Updates will only appear on the

home page instead of on every

page.

BLOGBLOGH A V E Y O U R S A Y

BLOG POSTS

PHOTO UPDATES

VIDEO UPDATES

MUSIC UPDATES

MESSAGES

NEWS FEED

BLOGBLOGH A V E Y O U R S A Y

WRITE POST

UPLOAD

SAVE FOR LATER

POST TITLE

POST CONTE NT

LABE LS

SEE YAH!FRIENDS POSTS

BLOGBLOGH A V E Y O U R S A Y

UPLOAD

SAVE FOR LATER

PHOTO TITLE

CHOOSE PHOTO / E NTE R LINK

LABE LS

BLOGBLOGH A V E Y O U R S A Y

UPLOAD

SAVE FOR LATER

VIDE O TITLE

RE CORD VIDE O / E NTE R LINK

LABE LS

BLOGBLOGH A V E Y O U R S A Y

NOWPLAYING

TRACK:GOOD LIFE

ARTISTS:KANYE WESTALBUM:GRADUATION

YAH!MATES MUSIC

BLOGBLOGH A V E Y O U R S A Y

DRAFTSI NB O X S E NTNEW

20/11/2012

FROMSUBJECT

L A UR E N H E AR T E N GL I SH E S S A Y

T O MM Y MA Y F O OT B A LL P R AC T I CE

L AU RI E T RO N G A MI N G

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