Download - Typo fproject
DD
CC
MMM
C
D
ohmy,
ohmy,
ohme.
f a t .
g o i n g
s a l a d i sl i k e g o i n g t op r o s t i t u t ef o r a h u g
type here.
I am from Indonesia, after i came to Singapore and i gain my weight 20 kg.In my preception it is because of Singa-pore food no taste and expensive, so i decided to consume Mcdonalds almost e v e r y d a y .
H O W I F I C H A
N G E T H E F O N
T A M I S T I L L A
C O N S U M E M C
D O N A L D .
H O W I F I C H A
N G E T H E F O N
T A M I S T I L L A
C O N S U M E M C
D O N A L D .
H O W
I F I
C H A N G E
T H E F O N T ?
i’m lovin’ it.i’m changing it?
helvetica.
h
e
l
v
et
i ca
Designed in Switzerland in 1957 by Max Miedinger and Eduard Hoffmann. It was created specifi-cally to be neutral, to not give any impres-sion or have any meaning in itself. This neutrality was paramount, and based on the idea that type itself should give no meaning.
i’m lovin iti m lovin itNo
75
IIIIIIIIIIIIIIIIIIIIH e l v e t i c a
N e u
type
FawlessWell-balanceHarmoniousNeutral
-
c h a r a c t e r i s t i c o fh e l v e t i c a
A B C D E F
G H I J K L
M N O P Q R
S T U V W X
Y Z
Designed in Switzerland in 1957 by Max Miedinger and Eduard Hoffmann. It was created specifi-cally to be neutral, to not give any impres-sion or have any meaning in itself. This neutrality was paramount, and based on the idea that type itself should give no meaning.
McDonalds’sMcDonalds’s
friendly neutral
Neutral brands can be compared to an acquaintance.We cannot categorise this person as your friend, as you cannot stand to be around them everyday. For almost all of them, Helvetica is the font of choice.
i’m lovin’ it.
change.
McDonaldsi’m lovin it
Resavska BGSans Bold
McDonaldsi’m lovin it
Hermes-black Bold
McDonaldsi m lovin it
NCAA illonis fighting
McDonaldsi’m !vin it
BlowBrush
McDonaldsi’m lovin it
ZaathosBold Italic
McDonaldsi’m lovin it
EliantoReguler
MCDONALDSI’M LOVIN IT
MCDONALDS
I’M LOVIN IT
EliantoReguler
Garamond
Mcdonaldsi’m lovin it
Orator Std
McDonalds
McDonaldsi’m lovin itShorelines
McDonaldsi’m lovin it
Surfing Capital
McDonaldsi’m lovin it
Mc Lawsuit
Mcdonaldsi’m lovin it
McDonaldsi’m lovin it
M
S T I L L W A N T T O
E A T M C D O N A L D S
( Q U E S T I O N S )
