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Digital & Social Media @FSUBiz
Communications/Marketing/Sales
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business.fsu.edu/socialmedia
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Now your Google results are a part of your interview.
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• Common sense • When in doubt, ask your Mom
• SHRM: 1/3 of companies have disqualified
• Check privacy settings (View as)
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• Are all of your friends really your friends?
• Referrals/recommendations
• Put yourself in their shoes
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• Millennial Generation• No presence = no existence• Not recommended; it’s required• If you can’t market yourself online,
how can you market my product?• Why pay you to market my product
if you can’t market yourself?
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We are ALL…•Entrepreneurs•Experts at something•A MEDIA Company
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• Which social media to include?• Google Analytics• Send PDFs/link• Link to Rachel Miller
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(Ok, not really, you just won’t need it)
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- Theodore Roosevelt
“People don’t care how much you know until they know how much
you care.”
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• Download a list of connections
• Update w/ intro/reminders
• Congratulate, message, email
(use LinkedIn as time trigger)
• Personalize connection invitations
• Connection w/o relationship is pointless
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• Do your homework before the interview• 3 x 3 analysis• Company news
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• Apps: LinkedIn Pulse & Job Search
• Post updates + engage• Part of workflow
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Limit of 50 Groups
Industry, alumni, etc.
Enable search + message
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View wisely: turn-off setting
SEO: Always share LI link!
Activity broadcasts
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• Skip the “How do you know?”. Click connect from search or people you may know.
• Best times to post: 7-9 AM Tuesday/Thursday
• Activity Broadcasting: Turn off/on• LinkedIn’s Alumni Tool• Message someone w/o LinkedIn Premium…
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1.) Join a group
2.) Find a post
3.) Click “reply privately”
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What do you do now?
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“Publish or Perish” – Bob Woods
Publishing tools: Slideshare, Canva
LinkedIn Publisher: Be an expert!
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If you’re motivated, you can pretty much find out anything online.
You just have to keep trying.
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• Lynda.com
• LinkedIn Groups
• Webinars
• Connect/Follow industry leaders
• Hoovers
• SeminoleLink
• FSU Library’s Business Research Certificate
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