Download - LinkedIn Beyond the Resume

Beyond the Resume

Giselle AguiarAZSocialMediaWiz.com | @AZSocialNetWiz

Tuesday, October 8, 13

© 2013 AZSocialMediaWiz.com | @AZSocialNetWiz

LinkedIn Is...• World’s largest professional network

• Your virtual roll-o-dex

• 238+ million members in 200+ countries

• Facebook: 1+ billion

• Twitter: 500+ million

• Google+: 400+ million

• Pinterest: 70+ million

• Over 3 million company pages



LinkedIn Demographics

• 65% Male / 35% Female

• Over 75% are college educated

• Majority between age 35 and 54

• Avg. household income over $110,000



Metrics• Members did over 5.7 billion searches on

the platform in 2012

• Over 1.5 million unique publishers have a “Share on LinkedIn” button on their content/website.

• In Q2 of 2013, 33% members used mobile apps vs. 21% in 2012.

• LinkedIn is available in 20 languageshttp://press.linkedin.com/about


http://press.linkedin.com/about


© AZSocialMediaWiz.com | @AZSocialNetWiz

Buying Power

5Tuesday, October 8, 13


LinkedIn Stats

*http://press.linkedin.com/about**Website-monitoring.com***Wishpond.com

• Over 2.1 million groups*

• 81% of users belong to at least 1 group**

• 61% of users use LI as their primary professional networking site**

• 2 new members sign up every second**

• LI is 277% more effective at generating leads than Facebook or Twitter***

• 77% of B2B marketers say they have acquired a customer through LI***





Website Traffic

AZSocialMediaWiz.comUsing WordPress JetPack plug-in



It’s About Networking

LinkedIn Labs



The Power Formula• For each Unique Relationship in your first level

• You will have approx. 100 additional number 2’s

• and 4,700 number 3’s

sYouYour Friends - #1s

Your Friends’ Friends - #2s

Your Friends’ Friends’ Friends #3s


It’s not about B2B or B2C. It’s P2P: People to People

© 2012 AZSocialMediaWiz.com | @AZSocialNetWizTuesday, October 8, 13


Your Profile• It’s more than just your resume

• It’s about what you can do for...

• an employer

• a client

• a colleague or friend

• Become known as an Expert in your field

• Establish Credibility• Helps with Reputation Management & Google searches



Profile Strength

• The stronger it is...• The higher you’ll come up in

searches!



#1 Picture• Professional-looking Headshot

• Crop it correctly

• Make sure your face is not too dark or small



Strong Profile Elements

• Full name & location

• Headline - 1 sentence

• Position in Current Company (add URL)

• Summary - more than just one line

• Experience (at least 2 past jobs) with descriptions

• Skills & Expertise



Strong Profile Elements

• Education

• Recommendations

• Extras: publications, volunteer work, certifications

• At least 50 connections!

• Custom URL



Custom URL



Headlines That Don’t Work• “Market Manager”

• “Self-Employed”

• “Owner”

• “Entrepreneur”

• “at ABC Company”

• “XYZ Company”

• “Something from Something”

• “31% Left Brain 69% Right Brain”

• “I Am Here to Serve”

• “Entrepreneurial Juggernaut”

• “Store Manager”



Adding Your Website URL



Recommendations vs Endorsements• Endorsements don’t carry as much weight as a

recommendation

• Recommendations - written by someone who knows you or your work

• Don’t ask people who don’t know you for a recommendation

• Ask former colleagues or clients who know your work

• Friends

• If you can’t ask those, volunteer or do pro-bono work

• Give to get



Recommendations Moved

• Edit profile

• Experience

• Recommendations

• Click on blue edit icon



Your Summary• It’s not your life story!

• A brief summary of who you are and what you do and what you’re looking for

• Highlights of accomplishments & what you do

• A brief description of positive business relationships

• Keywords



Skills• You can put up

to 50 skills

• These are keywords that help you come up in searches

• Think of other ways to say the same thing



Get Connected• Find contacts using your email address book,

former employers, classmates, friends

• Upload a .csv file of your contacts from Outlook

• Invite them to connect

• Connect your Twitter account

• Add links to your website & blog

• Add a link to your profile from your website



Buttons for Your Sitehttps://developer.linkedin.com/

plugins/follow-company


https://developer.linkedin.com/plugins/follow-company





Connecting Rules• You should know or have a relationship or something

in common with a person before you invite them to connect.

• Did you work together?

• Have you done business together?

• Do you both belong to a group?

• What do you have in common?

• Do you have a mutual connection?

• Remind people where you met.



Searching

• Updates, People, Groups, Companies, Jobs

• Search by keywords or names

• Narrow down search by location & industry

• Follow people & companies

• People come up in order of connection

• Use “Advanced Search” to find prospects



New on LinkedIn

• Facebook-like Updates

• Share, Like & Comment

• #hashtags

• New Navigation

• New Group Layout

• Tags



Tag Connections



On Their Profile



Company Pages• Company

information

• Website

• Products or Services

• Updates

• Comments - new!

• Analytics - new!



646 x 220 pixels



Analytics



Insights

• Follower demographics

• position

• industry

• company size

• seniority

• function



Insights• Reach - the potential unique views

• Engagement - The number of interactions, clicks, & followers acquired divided by the number of impressions.

• Impressions - The number of times each update was shown to LinkedIn members.

• Likes

• Comments

• Shares



Groups• Network with like-minded

people

• Find your target market

• Search groups

• Private vs. Public groups

• Daily vs. Weekly digest emails

• Participate & get known

• Max - 51 groups

• Don’t over post or over sell



Sharing on LinkedIn• Share your blog posts

• Share other articles of interest to your target market

• Share to Updates

• Share to Twitter

• Share to Groups

• New: have to have a Subject Line



LinkedIn Don’ts

• Don’t ask for recommendations from folks who don’t know you or your work

• Don’t SPAM people

• Don’t over do sharing with groups

• Don’t ask to connect to people just to grow your network

• Don’t be SHY!



LinkedIn Dos• Do share an occasional article, blog post or news item

with your groups - once or twice a week

• Respond to invitations and messages in a timely manner

• Report spammers

• Do request recommendations from clients - the more the better

• Ignore invitations to connect from people you don’t know or with whom you have nothing in common

• Be honest



More Tips• When posting, add a line or two

• Comment - contribute

• Think like your target market

• Stay away from industry jargon - KISS

• Easy on the self-promotion

• Check your inbox daily - at least 3 x a week

• Respond in a timely manner

• Upload photos, presentations & videos

• Connect with peers & strategic partners



Inbound Marketing



Plan & Learn Before Diving In• Analysis

• Define your Target Market

• Research

• Strategic Plan

• Tactical Plan

• Set-up of WordPress blog & social pages

• Training

• Implementation - building a following

• Create, curate & share content

• Monitor & measure


© AZSocialMediaWiz.com | @AZSocialNetWiz

Questions?

46

Email: [email protected]

LinkedIn.com/giselleaguiarTwitter: @AZSocialNetWiz

Facebook.com/AZSocialMediaWizAZSocialMediaWiz.com


mailto:[email protected]

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Download - LinkedIn Beyond the Resume

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