linkedin essentials and beyond basics

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LinkedIn Essen+als & Beyond Basics What you need to get started or update your approach Created and presented by: Joyce Sullivan Founder and CEO SocMediaFin, Inc. July 21, 2015 July 2015 @JoyceMSullivan @SocMediaFin @ProfJoyceSull

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LinkedIn    Essen+als  &    Beyond  Basics  

What  you  need  to  get  started  or  update  your  approach  

Created  and  presented  by:  Joyce  Sullivan  Founder  and  CEO  SocMediaFin,  Inc.  July  21,  2015  

July  2015  @JoyceMSullivan    @SocMediaFin    @ProfJoyceSull  

The Five Questions ~ ①  Brand

② Message

③  Audience

④  Tool

⑤  Journey

① Who are you?

② What do you have to say?

③ Who are you trying to reach

④  How do they want to be reached?

⑤  Once you connect, what’s your plan?

@JoyceMSullivan  

The  5  ques'ons℠-­‐  with  your  answers  

1.  Who  are  you?  

2.  What  do  you  have  to  say?  

3.  Who  are  you  trying  to  reach?  

4.  How  do  they  WANT  to  be  reached?  

5.  Once  you  are  ready  to  connect,  then  what?  

The  5  ques'ons℠  

1.  Who  are  you?  Employee,  business-­‐line  owner,  industry  execu+ve,  wealth  manager,  private  banker  

2.  What  do  you  have  to  say?  

Great  skills,  great  products,    excellent  company  to  work  with,  outstanding  service  

3.  Who  are  you  trying  to  reach?  

Hiring  manager,  current  customer,  new  customer,  industry  leaders,  compe+tors  

The  5  ques'ons℠

4.  How  do  they  WANT  to  be  

reached?  ...  Or  not.  

!   Email  (home  or  work)  !   Voicemail  !   Phone  text  !   LinkedIn  !   TwiZer  !   LinkedIn  !   Facebook    !   In  Person  !   Other  public  or  private  messages  

5.  Once  you  are  ready  to    connect,  

then  what?  

What’s  your  plan?  How  do  you  develop  meaningful  connec+ons  while  naviga+ng  the  

world  of  online  communica+ons?  

LinkedIn – The Essentials ①  Name

②  Professional Photo

③  Functional Title

④  Background photo

⑤  Location

⑥  Industry

⑦  Custom weblink

⑧  Connections

⑨  Visibility

⑩  Education

11  Experience

12  Summary

13  Endorsements

14  Recommendations

15  Interests

Mention: Groups

This information feeds the LinkedIn search engine to help you find who you want to reach

LinkedIn – The Essentials ①  Name ②  Professional Photo

③  Functional Title ④  Background photo ⑤  Location ⑥  Industry

⑦  Custom weblink ⑧  Connections ⑨  Visibility

⑩  Education 11  Experience 12  Summary 13  Endorsements

14  Recommendations 15  Interests Mention: Groups

Beyond Basics Bonus: Your Slideshare presentations can be featured within your LinkedIn profile http://slideshare.com/joycemsullivan

LinkedIn – Beyond Basics Slideshare

Bonus: Slideshare presentation can be featured in your LinkedIn http://slideshare.com/joycemsullivan

LinkedIn - Beyond Basics

!  Home Page: 3 Major Actions you can take: ①  Share an update ②  Upload a photo ③  Publish a post

LinkedIn – Beyond Basics

!  Home Page: Major Actions you can take: ①  Share an update Who’s viewed your profile? ②  Upload a photo How many have viewed your posts? ③  Publish a post

LinkedIn – Beyond Basics

Create a status update to share with your 1st degree connections: 140 characters including weblinks and connection mentions

LinkedIn - Beyond Basics

!  Home Page: 3 Major Actions you can take: ①  Share an update

③  Publish a post

LinkedIn - Beyond Basics

!  Home Page: 3 Major Actions you can take: ①  Share an update ②  Upload a photo

LinkedIn – Beyond Basics

Publish a post

LinkedIn – Beyond Basics

LinkedIn – Beyond Basics

!  Home Page: Major Actions you can take: ①  Share an update Who’s viewed your profile? ②  Upload a photo How many have viewed your posts? ③  Publish a post

LinkedIn – Beyond Basics

Who’s viewed your profile?

LinkedIn – Beyond Basics

Social  media  communica+ons  in  regulated  industries  

Social media compliance software may be needed to monitor and archive social media posts

Five Questions Review ① Who am I? (My Brand)

② What do I have to say? (My message)

③ Who am I trying to reach? (My audience)

④  How do they want to be reached? (My tools – e.g. LinkedIn, Blog, twitter, email, text, voicemail)

⑤  Once you connect, what’s next? (My journey and my relationships)

~~~~~~~~~

The Five Questions ~ ①  Brand

② Message

③  Audience

④  Tool

⑤  Journey

① Who are you?

② What do you have to say?

③ Who are you trying to reach

④  How do they want to be reached?

⑤  Once you connect, what’s your plan?

@JoyceMSullivan  

Social  Media  Strategy  Branding      Programs  

o   Branding  –  personal  and  professional  

o   LinkedIn  profile  branding  and  relaunches  

o   Social  media  training  and  staff  development  

o   Keynote  speaker  –  company  &  industry  events  

Visit us >  SocMediaFin.com  

@JoyceMSullivan      

https://youtu.be/1npHLVuyviE

Thank you! LinkedIn: http://linkedin.com/in/joycemsullivan

Twitter: @JoyceMSullivan @SocMediaFin @ProfJoyceSull

Instagram: @JoyceMSullivan http://instagram.com/joycemsullivan

Slideshare: http://www.slideshare.net/joycemsullivan

About.Me http://about.me/joycemsullivan

@JoyceMSullivan    

LinkedIn    Essen+als  &    Beyond  Basics  

What  you  need  to  get  started  or  update  your  approach  

Created  and  presented  by:  Joyce  Sullivan  Founder  and  CEO  SocMediaFin,  Inc.  July  21,  2015  

July  2015  @JoyceMSullivan    @SocMediaFin    @ProfJoyceSull