linkedin essentials and beyond basics
TRANSCRIPT
LinkedIn Essen+als & Beyond Basics
What you need to get started or update your approach
Created and presented by: Joyce Sullivan Founder and CEO SocMediaFin, Inc. July 21, 2015
July 2015 @JoyceMSullivan @SocMediaFin @ProfJoyceSull
The Five Questions ~ ① Brand
② Message
③ Audience
④ Tool
⑤ Journey
① Who are you?
② What do you have to say?
③ Who are you trying to reach
④ How do they want to be reached?
⑤ Once you connect, what’s your plan?
@JoyceMSullivan
The 5 ques'ons℠-‐ with your answers
1. Who are you?
2. What do you have to say?
3. Who are you trying to reach?
4. How do they WANT to be reached?
5. Once you are ready to connect, then what?
The 5 ques'ons℠
1. Who are you? Employee, business-‐line owner, industry execu+ve, wealth manager, private banker
2. What do you have to say?
Great skills, great products, excellent company to work with, outstanding service
3. Who are you trying to reach?
Hiring manager, current customer, new customer, industry leaders, compe+tors
The 5 ques'ons℠
4. How do they WANT to be
reached? ... Or not.
! Email (home or work) ! Voicemail ! Phone text ! LinkedIn ! TwiZer ! LinkedIn ! Facebook ! In Person ! Other public or private messages
5. Once you are ready to connect,
then what?
What’s your plan? How do you develop meaningful connec+ons while naviga+ng the
world of online communica+ons?
LinkedIn – The Essentials ① Name
② Professional Photo
③ Functional Title
④ Background photo
⑤ Location
⑥ Industry
⑦ Custom weblink
⑧ Connections
⑨ Visibility
⑩ Education
11 Experience
12 Summary
13 Endorsements
14 Recommendations
15 Interests
Mention: Groups
This information feeds the LinkedIn search engine to help you find who you want to reach
LinkedIn – The Essentials ① Name ② Professional Photo
③ Functional Title ④ Background photo ⑤ Location ⑥ Industry
⑦ Custom weblink ⑧ Connections ⑨ Visibility
⑩ Education 11 Experience 12 Summary 13 Endorsements
14 Recommendations 15 Interests Mention: Groups
Beyond Basics Bonus: Your Slideshare presentations can be featured within your LinkedIn profile http://slideshare.com/joycemsullivan
LinkedIn – Beyond Basics Slideshare
Bonus: Slideshare presentation can be featured in your LinkedIn http://slideshare.com/joycemsullivan
LinkedIn - Beyond Basics
! Home Page: 3 Major Actions you can take: ① Share an update ② Upload a photo ③ Publish a post
LinkedIn – Beyond Basics
! Home Page: Major Actions you can take: ① Share an update Who’s viewed your profile? ② Upload a photo How many have viewed your posts? ③ Publish a post
LinkedIn – Beyond Basics
Create a status update to share with your 1st degree connections: 140 characters including weblinks and connection mentions
LinkedIn - Beyond Basics
! Home Page: 3 Major Actions you can take: ① Share an update
③ Publish a post
LinkedIn - Beyond Basics
! Home Page: 3 Major Actions you can take: ① Share an update ② Upload a photo
LinkedIn – Beyond Basics
! Home Page: Major Actions you can take: ① Share an update Who’s viewed your profile? ② Upload a photo How many have viewed your posts? ③ Publish a post
Social media communica+ons in regulated industries
Social media compliance software may be needed to monitor and archive social media posts
Five Questions Review ① Who am I? (My Brand)
② What do I have to say? (My message)
③ Who am I trying to reach? (My audience)
④ How do they want to be reached? (My tools – e.g. LinkedIn, Blog, twitter, email, text, voicemail)
⑤ Once you connect, what’s next? (My journey and my relationships)
~~~~~~~~~
The Five Questions ~ ① Brand
② Message
③ Audience
④ Tool
⑤ Journey
① Who are you?
② What do you have to say?
③ Who are you trying to reach
④ How do they want to be reached?
⑤ Once you connect, what’s your plan?
@JoyceMSullivan
Social Media Strategy Branding Programs
o Branding – personal and professional
o LinkedIn profile branding and relaunches
o Social media training and staff development
o Keynote speaker – company & industry events
Visit us > SocMediaFin.com
@JoyceMSullivan
https://youtu.be/1npHLVuyviE
Thank you! LinkedIn: http://linkedin.com/in/joycemsullivan
Twitter: @JoyceMSullivan @SocMediaFin @ProfJoyceSull
Instagram: @JoyceMSullivan http://instagram.com/joycemsullivan
Slideshare: http://www.slideshare.net/joycemsullivan
About.Me http://about.me/joycemsullivan
@JoyceMSullivan