“Market Potential of MDF (Medium Density Fibreboard) in Kanpur and surrondings”

Presented ByAjay BahadurRoll No.1306

MentorsIndustry Mentors College Mentor

Name:- Naresh SinghDesignation:- Branch Manager

&

Name:- Navneet MishraDesignation:- Sales Manager

Prof. Abhishek Srivastav

Market Overview• The India furniture industry is a Rs36,000cr industry, and

is highly unorganised (85% of the market is unorganised).• India is ranked among the top 14 furniture markets in the

world (CSIL Milano), and the wooden home furnitur segment has the biggest market share in the industry.

Greenply and its competitors in MDF manufacturing in India

Company ProfileGreenply Industries Limited (GIL) is an Rs. 1007cr, professionallymanaged Interior Infrastructure Company, primarily engaged in

themanufacture of plywood and other value-added products such aslaminates and medium density fiberboard (MDF). The company

hassix, state-of-the-art manufacturing facilities located at Nagaland,

WestBengal, Uttarakhand and Rajasthan, and also caters to overseasmarkets from their two, wholly-owned subsidiaries, Greenlam

AsiaPacific and Greenlam America.

For Plywood and Allied Products

For Laminates and Allied Products

Learning

1st week:- •During my 1st week I came to know about

the product and its features.•Know about the measurement and how to

calculate the price.

2nd week:-•I have visited the furniture market with the

company mentor.•Learn how to convince the customers.

3rd to 5th week:-• I visited the different shops and told the

retailers about the product and its benefits.

6th to 7th week:-• I collected the response of the retailers

about the product through questionnaire.

8th week:-• I was asked to work on my report.

Objective Of Project

•To study and analyze the market potential of MDF in the plywood markets of Kanpur

•To aware the retailers about MDF.•To find out whether the quality and price

of MDF correlate each other or not.

Research Methodology

Research Design:- Descriptive

Data Type:- Primary data

Data Collection Method:- Survey and Questionnaire

Sampling Technique:- Convenience Sampling

Sample Size:- 50

Analysis

MDF Users

Yes58%

No42%

Chart Title

Turnover of Respondents

<50,00012%

50,000 to 1,00,000

26%

1,00,000 to 2,00,00032%

>2,00,00030%

Chart Title

Sales Turnover of MDF made products

10% to 20% 0f total sales16%

20% to 30% 0f total sales

30%

30% to 40% 0f total sales

38%

40% to 50% 0f total sales16%

Chart Title

Products used by manufacturer as Raw Material

Local Plywood35%

Board23%

Partical Board

5%

MDF23%

Branded Plywood

13%

Chart Title

Sizes used by Respondents

8*4 sq. ft.17%

7*6 sq. ft.7%

6*4 sq. ft.30%

6*3 sq. ft.46%

Chart Title

Thicknesses used by Respondents

5.5mm11%

8mm28%

11mm28%

12mm16%

17mm15%

18mm3%

Chart Title

Respondents satisfied from Quality

Strongly dis-

agree

Dis-agree

Neu-tral

Agree Strongly

agree

Series1

0 9 16 17 8

1

3

5

7

9

11

13

15

17

Chart Title

Axis Title

Disagree18%

Neutral32%

Agree34%

Strongly agree16%

Chart Title

Respondents satisfied from prices

Strongly dis-agree

Dis-agree

Neu-tral

Agree Strongly

agree

Series1

1 14 16 19 0

1

3

5

7

9

11

13

15

17

19

Chart Title

Axis Title

Strongly disagree2%

Disagree28%

Neutral32%

Agree38%

Chart Title

Q.Do the price and quality correlated to each other?

Ho = There is no correlation between quality and

price.

Ha = There is a correlation between quality and

price.

Correlations Q6 Q7

Spearman's rho Q6 Correlation Coefficient

1.000 -.216

Sig. (2-tailed) . .132

N 50 50

Q7 Correlation Coefficient

-.216 1.000

Sig. (2-tailed) .132 .

N 50 50

Interpretation

Since the significant value is less than 0.5 and

the correlation cofficient is negative so the null

hypothesis is accepted. Hence we can say that there is no

correlation between quality and price.

Recommendations

•The company should improve quality of the product as they should make the edge of the sheets strong so that the retailers could fully replace Local Plywood by MDF.

•The company should launch its exterior product so that they can maximize their market share.

•The company should promote MDF more because the retailers are not aware of the quality and features of MDF.

Thank You