Download - 50 Years of PTV
سلامPakistan Television Corporation
presents an exclusive show with the parliamentariansRecords: March 13th 2013
پارلیمان
وژن ٹیلی ك�ستان پا
[Duration: 70 minutes content] I Salam Parliman® Genre: Satire based Poetic & Musical
“SHOW”Segment 1: [Intro host]
Bushra Ansari Segment 2:
[political satire by:Inam ulhaq Javed]
وژن ٹیلی ك�ستان پا
8minutes
2minutes
Preamble
[Duration: 70 minutes content] I Salam Parliman® Genre: Satire based Poetic & Musical
وژن ٹیلی ك�ستان پا
The show & fragments
Aitizaz AhsanSenator PPP
Kishwar ZehraMNA MQM
Bush
ra A
nsa
ri(C
om
pare
)
8minutes
Segment 3: Mushaira session وژن ٹیلی ك�ستان پا
& t
he b
an
d ™
Misha Shafi 1: Jugni2: Chori Chori
3: Dasht-e-Tanhai Main
4: Ishq Aap Bhe Awalla
5: Lambi Judai6: Akhiyan Udekdiyan
7: Dhole Baaje Ga
20minutes
Segment 4: Musical session
وژنلینٹی
ستاك� پا
excl
usiv
e pr
esen
tatio
n
1964 –
Brand Audit
وژن ٹیلی ك�ستان پا
Oct 1963 decided to start TVNov 1964 Lahore testedJan 1967 Rawalpindi commissioned May 1967 PTV Public Limited Nov 1967 Karachi Sept 1969 First Booster Operation Dec 1972 Satellite Earth Station Jan 1973 First Country to transmit
content to Europe Nov 1974 PTV Quetta Dec 1974 PTV Peshawar Mar 1975 All 5 stations synced Jul 1976 Colour transmission
Years in fact 50 to be precious. Half a century of brilliance and express growth ; content’s been the king and News has been a national habit.
When Television became the fuel to the fire of passion in 1965 war, and when Pakistan needed a mere 4 runs to win on the last ball.
From the remote ends to the new beginnings, Pakistan Television has reached out to every Pakistani’s imagination and touched hearts.
Where the cued prospects rise as legends today.
Lahore (26th November): an experimental transmission that went completely ‘ballistic’. Took a
leap of 10 years to have a complete network and another two, to paint
our visions’ rich.
An institution to an industry mark an ever evolving era, Nov 26th
2014
The peopleLegendsActors
Directors / Producers Mgmt.
The adventH&V growth through
decadesStations
Entrenchment Beams / innovative genre
The ContentThe King
brand essence & the core extractBest of 5 Decades
AahatAanch
Aap JanabAashiyana
Ab Mera Intazar Kar
Adam Ke BetayAik Din
Ainak Wala JinnAja'ib Khana
AlaoAl-Arabi Sehlun
Alif NoonAlpha Bravo
CharlieAmarbelAmarbel Amawas
Apna muqam paida karAnKahiAanch
Andhera UjalaAngar WadiAnghan Tera
Aroosaarmaan
Ba Adab Ba Mulahiza Babar
BandhanBarzakh
Boota From Toba Tek Singh
Bint e AdamChoti Si Duniya
ChubhanComedy Theatre
ChunriDeewar
Dhoop KinarayDhuwaan
DinDosra AsmanDubai Chalo
Dil Se Dil Tak' 'Din Dhallay
Dil LagiDrya
Family FrontFifty Fifty
FerozaGhar Aik NagarGuest House
Gulls and Guys
Content
وژن ٹیلی ك�ستان پا
Khuda Zamin Say Gaya Nahi
KashkolKasak
KanganShab DaigShahbazShaheenShahpar
Sitara aur Mehrunisa
Sona ChandiSooraj Ke Sath
SathStudio Dhai
Sunehray DinSaiban Sheeshay
KaShella BaghSach Much
Taleem-e-BalghanTanhaiyaan
Tariq Aziz ShowThora Sa AsmanTum Se Mil Kar
UraanUncle Urfi tiktik
companyWaris
Hai JaidiHalf Plate
HalfsetHawa Ki Beti
HawainHawa Rait Aur
AnganHissarInkarIrtiqa
Inspector KhojeeJungle
JangloosJanjalpura
KasotiKaliyanKhata
KhalishKhufia JazeeraKhuda Ki Basti Khwaja and Son
Kiran KahaniKisay Awaz Doon
Kitnay Door Kitnay Paas
Kanch Ke Par
WerdiZawiaZeenat
ZaanjeerLaag
LabaikLahori Gate LadlaLanda
BazarMaizban PakistanMandiMarvi
Miratul UroosMirza Ghalib Bandar Road
PerMishaal
Moin Akhter Show
MusafatMera Naam
MangooMasoori
Nai AwazenNeelam Ghar
NijaatNishan-e-
Haider (series)
ParchiPalay Shah
Pooray Chand Ki RaatRaat
Raat, Rait, HawaRaiza Raiza
RoziRahain
®وژن ٹیلی ك�ستان پا
WerdiZawiaZeenat
ZaanjeerLaag
LabaikLahori Gate LadlaLanda
BazarMaizban PakistanMandiMarvi
Miratul UroosMirza Ghalib Bandar Road
PerMishaal
Moin Akhter Show
MusafatMera Naam
MangooMasoori
Nai AwazenNeelam Ghar
NijaatNishan-e-
Haider (series)
ParchiPalay Shah
Pooray Chand Ki RaatRaat
Raat, Rait, HawaRaiza Raiza
RoziRahain
®وژن ٹیلی ك�ستان پا
everybody who took a trip back to the memory lane, is in fact
“the audience”!
everybody who took a trip back to the memory lane, is in fact
“the audience”!
A mere list for some, A whole lot of expression for most. I Reminisce, the then novelties I
وژن ٹیلی ك�ستان پا
When revival of old content & components can I Pakistan’s first TV Channel I
Brand Audit
from Pakistan’s first to Pakistan now, a complete experience of
Pakistaniat*
from Pakistan’s first to Pakistan now, a complete experience of
Pakistaniat*The Essence
وژن ٹیلی ك�ستان پا
Connects beyond bounds
Beyond being State’s / or (Seth)’s
The brand essence
The Big Idea
50 years of TV AdventPakistan Television
Corporation
ك�ستان“ ”پا[Being Original is the key. An exclusive campaign marking 50 years of producing, television, talent to legends, content connections, channels to audiences, memories for Pakistanis – the true Pakistani TV. The true Pakistaniat]
وژن ٹیلی
ہے یہ
Not just the story of a brand called PTV, this is the story of Pakistan.
IgniteQuest for Pakistaniat, drive a 60% youth population,
image building and value enhancement
Amplification
وژن ٹیلی ك�ستان پا
Ads (campaign) that compels, entice, seduce and drive a call of action. The action
to re-engage people to the cause of being a Pakistani, owning what is there’s; the TV, the State, the dream.
-------------------------------------------------------------------------------------------------------Intelligently crafted and unique on their amplification strategy, the campaign is to entrench
audiences beyond functionality.
------------------------------------------------------------------------------------------------------
The campaign is to revealed, not ATL above the line (TV, Print, Radio), nor on BTL below the line
(Outdoors);
but to go beyond the line.
Amplification
وژن ٹیلی ك�ستان پا
1
2
3
*3 fold strategy
Amplify
Amplification
وژن ٹیلی ك�ستان پا
“Target everyone, go everywhere, do everything”
Dwight D. Eisenhower, Supreme Allied Commander of WW2
*November 26’ 2013PTVC will have a 4 seasons welcome platter for the big 50th.
Amplification
وژن ٹیلی ك�ستان پا
*Timelines
Nov, Dec, Jan Feb, Mar, Apr May, Jun, Jul Aug, Sep, Oct Nov
Hint
Reminisce content Revisiting campaigns
Animated & prod.
Social Media buildupIncentivized interacts
Subtle flavoringLive shows flavoringExclusive on-ground
EventsDocumentaries
making, Musicals
Brand partnershipBrand tie-up [CP]
Endorsements
TeaseIntroduce the idea
‘Pakistaniat’
Thematic CampaignsOOH, BTL Activations
Radio & print tie-upsAdvent of TV content across media beams
RevealYe Hai Pakistan
TelevisionRadio Print
Mall activations Institutions Social Media
7886Albums & DVD(s)
UnveilMarathon
:Ye Hai Pakistan
50 years of Pakistan
Television
Phase 1• Fillers flash back promotions of
Yester-content• Snippets of 60s & 70s USP(s)• Special content on Classical (POP)
musicals• Now and then One liners from
famous celebrities
Communication medium mapping
Phase 2• Making of PTV • Exclusive documentaries &
docudrama
• Media Advertising (categories defined)
• Flavoring of all major calendar events
• Special content with the legends • Concerts & event tie-ups • Brands tie-up on consumer
promotions
Amplification
Phase 3• Unveiling theme “Ye Pakistan
Hai” • Outdoor Advertising • Media Kit - Brochures & Sales
Literature• Collaterals / Audio-Visual
Presentation• Album launch (on volumes) • DVD(s), giveaways
• Late hour and special weekends ‘back to the future’ time band
• School activations, Pakistan Day tie-ups
Phase 4• Entrenchment across Pakistan, in
person and SMS activations • The Big ticket event at all
centers; • Special Thematic content
marking the advent • Marathon campaign of the big
idea • Phased in like the yesteryears
election transmission
Digital Media & ATL
(a) Content syndicate – integration, exclusive content (b) Two way channelizing through sms interactivity (c) Social websites for local and expatriate communities (d) Radio programs, jingles, radio drama, print tie-up
BTL
(e) School & Institutions activated platforms, clubs and malls, railway stations and airports, remote area thematic drills based on the big idea “Pakistaniat – Ye Hai Pakistan”
(f) Brand partnerships on -ground activations (g) Concerts (organized) and partnered
Amplification TV
وژن ٹیلی ك�ستان پا
Television
(f) Special docudrama; films(g) Yester-year serials, snippets, fillers, special
concerts, thematic ID(s), promos(h) Animated content development, musical
shows (i) Introducing classics remakes,
Amplification through TV
وژن ٹیلی ك�ستان پا
Collaterals - Special editions Musical history of Pakistan - Special DVD(s) merchandizing - Memorabilia
- Awards ceremony - Expatriate endorsements & talent exchange
Amplification through TV
وژن ٹیلی ك�ستان پا
ہے یہك�ستان“ ”پا Pakistan Television Corporation
Marking 50 years of TV advent
وژن ٹیلی ك�ستان پا