50 years of bond - 50 years of brand building examples

10
50 Years of Bond 50 Years of Brand Building Examples

Upload: content-equals-money

Post on 01-Jul-2015

400 views

Category:

Business


4 download

DESCRIPTION

In 2013, we celebrate 50 years of James Bond. With the latest installment (Skyfall), raking a billion dollars world wide while breaking records, it’s clear that the Bond brand has no signs of slowing down. Content creators can learn from Bond’s example by focusing on the story, sex appeal (even for serious businesses), and logo/branding.

TRANSCRIPT

Page 1: 50 Years of Bond - 50 Years of Brand Building Examples

50 Years of Bond

50 Years of

Brand Building

Examples

Page 2: 50 Years of Bond - 50 Years of Brand Building Examples

50 Years of Bond•

Despite being 50 years old, the James Bond series is stronger than ever before! Consider the fact that the latest installment –

Skyfall

has grossed over $1.1 billion globally according to box office figures.

So what’s kept the Bond installment so strong?•

Content creators and brand marketers should learn from these marketing lessons.

Page 3: 50 Years of Bond - 50 Years of Brand Building Examples

A Simple Story•

Just because a story is simple, it doesn’t mean it’s boring. With stellar visuals and big concept ideas, Bond is anything but boring!

But the story itself is simple: Villains. Guns. Women. Audiences can quickly latch onto the formulaic storyline and champion the main character.

Remember, just because you use a formula for your brand, it doesn’t mean that you still can’t deliver surprises.

Page 4: 50 Years of Bond - 50 Years of Brand Building Examples

A Classic Logo•

The 007 is easy to recognize and matches the “feel”

of the Bond

brand.

How are you branding your content or campaign?

Keep in mind that branding goes beyond the logo! Remember that twangy

guitar theme

song? It’s an iconic part of the 007 brand as well.

Page 5: 50 Years of Bond - 50 Years of Brand Building Examples

Sex Appeal•

Numerous studies have shown us that trust is a superficial thing. Consumers trust and like attractive people.

Likewise, the Bond movies all had an attractive lead with plenty of attractive women. Eye candy for everyone!

Even if “sexy”

isn’t appropriate for your industry, aesthetics matter.

If consumers trust attractive brands, do they trust yours?

Page 6: 50 Years of Bond - 50 Years of Brand Building Examples

Lower the Ego, Build The Brand•

James Bond has been played by 9 actors over the years. Instead of relying on the celebrity name, the series has focused on the strength of the character.

Likewise, egos can rise in your marketing team. Keep the brand in the forefront of all planning and discussion!

Page 7: 50 Years of Bond - 50 Years of Brand Building Examples

Staying Relevant

How is it that a 50 brand is still relevant? Well, it’s simple: They’ve kept up with the times!

By updating the technology, fancy cocktails, and even the women, Bond is on the cutting edge of culture, not behind it.

Likewise, your brand should be a leader, not a follower in its industry.

Page 8: 50 Years of Bond - 50 Years of Brand Building Examples

Stylish Bond, Successful Bond•

James Bond has always been presented as a man with class and style. This is part of the reason his character is so respected and admired.

And again, let’s not forget that people trust aesthetically pleasing people.

So how is your brand styling itself to stay ahead of the competition? Study companies like Apple or car companies that have to constantly update styles to stay ahead.

Page 9: 50 Years of Bond - 50 Years of Brand Building Examples

Cross Promotions

Don’t forget your B2B connections to promote you as well!

With the release of every Bond film, there’s a flurry of media attention. While you might not be on Good Morning America anytime soon, you can still cross promote content through social media.

Page 10: 50 Years of Bond - 50 Years of Brand Building Examples

Content Equals Money is a content writing service that serves a wide variety of clients with top-shelf shareable content. We cater to SEO marketing agencies as well as small business, providing content

marketing strategies

applicable to many fields. Whether you need

content

for

yourself or

content for your clients,

Content

Equals

Money

is

the insource

writing

service

to suit your needs!