سلامPakistan Television Corporation

presents an exclusive show with the parliamentariansRecords: March 13th 2013

پارلیمان

وژن ٹیلی ك�ستان پا

[Duration: 70 minutes content] I Salam Parliman® Genre: Satire based Poetic & Musical

“SHOW”Segment 1: [Intro host]

Bushra Ansari Segment 2:

[political satire by:Inam ulhaq Javed]

وژن ٹیلی ك�ستان پا

8minutes

2minutes

Preamble

[Duration: 70 minutes content] I Salam Parliman® Genre: Satire based Poetic & Musical

وژن ٹیلی ك�ستان پا

The show & fragments

Aitizaz AhsanSenator PPP

Kishwar ZehraMNA MQM

Bush

ra A

nsa

ri(C

om

pare

)

8minutes

Segment 3: Mushaira session وژن ٹیلی ك�ستان پا

& t

he b

an

d ™

Misha Shafi 1: Jugni2: Chori Chori

3: Dasht-e-Tanhai Main

4: Ishq Aap Bhe Awalla

5: Lambi Judai6: Akhiyan Udekdiyan

7: Dhole Baaje Ga

20minutes

Segment 4: Musical session

وژنلینٹی

ستاك� پا

excl

usiv

e pr

esen

tatio

n

1964 –

Brand Audit

وژن ٹیلی ك�ستان پا

Oct 1963 decided to start TVNov 1964 Lahore testedJan 1967 Rawalpindi commissioned May 1967 PTV Public Limited Nov 1967 Karachi Sept 1969 First Booster Operation Dec 1972 Satellite Earth Station Jan 1973 First Country to transmit

content to Europe Nov 1974 PTV Quetta Dec 1974 PTV Peshawar Mar 1975 All 5 stations synced Jul 1976 Colour transmission

Years in fact 50 to be precious. Half a century of brilliance and express growth ; content’s been the king and News has been a national habit.

When Television became the fuel to the fire of passion in 1965 war, and when Pakistan needed a mere 4 runs to win on the last ball.

From the remote ends to the new beginnings, Pakistan Television has reached out to every Pakistani’s imagination and touched hearts.

Where the cued prospects rise as legends today.

Lahore (26th November): an experimental transmission that went completely ‘ballistic’. Took a

leap of 10 years to have a complete network and another two, to paint

our visions’ rich.

An institution to an industry mark an ever evolving era, Nov 26th

2014

The peopleLegendsActors

Directors / Producers Mgmt.

The adventH&V growth through

decadesStations

Entrenchment Beams / innovative genre

The ContentThe King

brand essence & the core extractBest of 5 Decades

AahatAanch

Aap JanabAashiyana

Ab Mera Intazar Kar

Adam Ke BetayAik Din

Ainak Wala JinnAja'ib Khana

AlaoAl-Arabi Sehlun

Alif NoonAlpha Bravo

CharlieAmarbelAmarbel Amawas

Apna muqam paida karAnKahiAanch

Andhera UjalaAngar WadiAnghan Tera

Aroosaarmaan

Ba Adab Ba Mulahiza Babar

BandhanBarzakh

Boota From Toba Tek Singh

Bint e AdamChoti Si Duniya

ChubhanComedy Theatre

ChunriDeewar

Dhoop KinarayDhuwaan

DinDosra AsmanDubai Chalo

Dil Se Dil Tak' 'Din Dhallay

Dil LagiDrya

Family FrontFifty Fifty

FerozaGhar Aik NagarGuest House

Gulls and Guys

Content

وژن ٹیلی ك�ستان پا

Khuda Zamin Say Gaya Nahi

KashkolKasak

KanganShab DaigShahbazShaheenShahpar

Sitara aur Mehrunisa

Sona ChandiSooraj Ke Sath

SathStudio Dhai

Sunehray DinSaiban Sheeshay

KaShella BaghSach Much

Taleem-e-BalghanTanhaiyaan

Tariq Aziz ShowThora Sa AsmanTum Se Mil Kar

UraanUncle Urfi tiktik

companyWaris

Hai JaidiHalf Plate

HalfsetHawa Ki Beti

HawainHawa Rait Aur

AnganHissarInkarIrtiqa

Inspector KhojeeJungle

JangloosJanjalpura

KasotiKaliyanKhata

KhalishKhufia JazeeraKhuda Ki Basti Khwaja and Son

Kiran KahaniKisay Awaz Doon

Kitnay Door Kitnay Paas

Kanch Ke Par

WerdiZawiaZeenat

ZaanjeerLaag

LabaikLahori Gate LadlaLanda

BazarMaizban PakistanMandiMarvi

Miratul UroosMirza Ghalib Bandar Road

PerMishaal

Moin Akhter Show

MusafatMera Naam

MangooMasoori

Nai AwazenNeelam Ghar

NijaatNishan-e-

Haider (series)

ParchiPalay Shah

Pooray Chand Ki RaatRaat

Raat, Rait, HawaRaiza Raiza

RoziRahain

®وژن ٹیلی ك�ستان پا

WerdiZawiaZeenat

ZaanjeerLaag

LabaikLahori Gate LadlaLanda

BazarMaizban PakistanMandiMarvi

Miratul UroosMirza Ghalib Bandar Road

PerMishaal

Moin Akhter Show

MusafatMera Naam

MangooMasoori

Nai AwazenNeelam Ghar

NijaatNishan-e-

Haider (series)

ParchiPalay Shah

Pooray Chand Ki RaatRaat

Raat, Rait, HawaRaiza Raiza

RoziRahain

®وژن ٹیلی ك�ستان پا

everybody who took a trip back to the memory lane, is in fact

“the audience”!

everybody who took a trip back to the memory lane, is in fact

“the audience”!

A mere list for some, A whole lot of expression for most. I Reminisce, the then novelties I

وژن ٹیلی ك�ستان پا

When revival of old content & components can I Pakistan’s first TV Channel I

Brand Audit

from Pakistan’s first to Pakistan now, a complete experience of

Pakistaniat*

from Pakistan’s first to Pakistan now, a complete experience of

Pakistaniat*The Essence

وژن ٹیلی ك�ستان پا

Connects beyond bounds

Beyond being State’s / or (Seth)’s

The brand essence

The Big Idea

50 years of TV AdventPakistan Television

Corporation

ك�ستان“ ”پا[Being Original is the key. An exclusive campaign marking 50 years of producing, television, talent to legends, content connections, channels to audiences, memories for Pakistanis – the true Pakistani TV. The true Pakistaniat]

وژن ٹیلی

ہے یہ

Not just the story of a brand called PTV, this is the story of Pakistan.

IgniteQuest for Pakistaniat, drive a 60% youth population,

image building and value enhancement

Amplification

وژن ٹیلی ك�ستان پا

Ads (campaign) that compels, entice, seduce and drive a call of action. The action

to re-engage people to the cause of being a Pakistani, owning what is there’s; the TV, the State, the dream.

-------------------------------------------------------------------------------------------------------Intelligently crafted and unique on their amplification strategy, the campaign is to entrench

audiences beyond functionality.

------------------------------------------------------------------------------------------------------

The campaign is to revealed, not ATL above the line (TV, Print, Radio), nor on BTL below the line

(Outdoors);

but to go beyond the line.

Amplification

وژن ٹیلی ك�ستان پا

1

2

3

*3 fold strategy

Amplify

Amplification

وژن ٹیلی ك�ستان پا

“Target everyone, go everywhere, do everything”

Dwight D. Eisenhower, Supreme Allied Commander of WW2

*November 26’ 2013PTVC will have a 4 seasons welcome platter for the big 50th.

Amplification

وژن ٹیلی ك�ستان پا

*Timelines

Nov, Dec, Jan Feb, Mar, Apr May, Jun, Jul Aug, Sep, Oct Nov

Hint

Reminisce content Revisiting campaigns

Animated & prod.

Social Media buildupIncentivized interacts

Subtle flavoringLive shows flavoringExclusive on-ground

EventsDocumentaries

making, Musicals

Brand partnershipBrand tie-up [CP]

Endorsements

TeaseIntroduce the idea

‘Pakistaniat’

Thematic CampaignsOOH, BTL Activations

Radio & print tie-upsAdvent of TV content across media beams

RevealYe Hai Pakistan

TelevisionRadio Print

Mall activations Institutions Social Media

7886Albums & DVD(s)

UnveilMarathon

:Ye Hai Pakistan

50 years of Pakistan

Television

Phase 1• Fillers flash back promotions of

Yester-content• Snippets of 60s & 70s USP(s)• Special content on Classical (POP)

musicals• Now and then One liners from

famous celebrities

Communication medium mapping

Phase 2• Making of PTV • Exclusive documentaries &

docudrama

• Media Advertising (categories defined)

• Flavoring of all major calendar events

• Special content with the legends • Concerts & event tie-ups • Brands tie-up on consumer

promotions

Amplification

Phase 3• Unveiling theme “Ye Pakistan

Hai” • Outdoor Advertising • Media Kit - Brochures & Sales

Literature• Collaterals / Audio-Visual

Presentation• Album launch (on volumes) • DVD(s), giveaways

• Late hour and special weekends ‘back to the future’ time band

• School activations, Pakistan Day tie-ups

Phase 4• Entrenchment across Pakistan, in

person and SMS activations • The Big ticket event at all

centers; • Special Thematic content

marking the advent • Marathon campaign of the big

idea • Phased in like the yesteryears

election transmission

Digital Media & ATL

(a) Content syndicate – integration, exclusive content (b) Two way channelizing through sms interactivity (c) Social websites for local and expatriate communities (d) Radio programs, jingles, radio drama, print tie-up

BTL

(e) School & Institutions activated platforms, clubs and malls, railway stations and airports, remote area thematic drills based on the big idea “Pakistaniat – Ye Hai Pakistan”

(f) Brand partnerships on -ground activations (g) Concerts (organized) and partnered

Amplification TV

وژن ٹیلی ك�ستان پا

Television

(f) Special docudrama; films(g) Yester-year serials, snippets, fillers, special

concerts, thematic ID(s), promos(h) Animated content development, musical

shows (i) Introducing classics remakes,

Amplification through TV

وژن ٹیلی ك�ستان پا

Collaterals - Special editions Musical history of Pakistan - Special DVD(s) merchandizing - Memorabilia

- Awards ceremony - Expatriate endorsements & talent exchange

Amplification through TV

وژن ٹیلی ك�ستان پا

ہے یہك�ستان“ ”پا Pakistan Television Corporation

Marking 50 years of TV advent

وژن ٹیلی ك�ستان پا