download the 2016 partnership prospectus

A partnership with the Monterey Jazz Festival links your company to aniconic cultural brand, and a global leader in discovering, developing andpresenting extraordinary jazz artists.

But the benefit of such a partnership is not limited to marketing.Because the Monterey Jazz Festival is a non-profit, through yourpartnership, you have the added benefit of knowing that youare deeply impacting thousands of students: young peoplewhose lives are enhanced by the Monterey Jazz Festival’syear-long education programs.

As one of the world’s foremost jazz organizations, the MontereyJazz Festival attracts loyal audiences regionally, nationally andinternationally. We work closely with our partners to developcustomized partnership opportunities which allow for creative

brand activation and integrated marketing options that will align with ourmutual organizational values, appeal to our audiences, and meet yourcorporate goals.

We invite you to be part of the legacy that is the Monterey Jazz Festival andto reap the multiple benefits offered by our proven partnerships!

Monterey Jazz FestivalRich Legacy. Rich Opportunity.

Wynton Marsalis, 2015 MJF Artist-In-Residence performing with the MJF Next Generation Jazz Orchestra

“It’s a mood, a party, a tribal gathering, an improvisation, and a cultural colossus.” — SAN JOSE MERCURY NEWS

Jazz Fans vote Monterey Jazz Festival the World’s Best!

Repeatedly voted the world’s #1 jazz festival by JazzTimes readers, thelegendary Monterey Jazz Festival is not only the longest continuously-running jazz festival in the world, it continues to be the best.

From September 16-18, 2016, approximately 40,000 highincome, well-educated, sophisticated and loyal fans will fill the20-acre site of the Monterey Jazz Festival, located inMonterey—one of the most beautiful coastal cities of California.

Now in its 59th year, the 3-day event includes non-stopperformances, conversations, panel discussions, workshops,exhibitions, and clinics featuring a lineup of top jazz musicians.

MJF fans and partners will be enveloped throughout theweekend by the special vibe that Monterey—and onlyMonterey— can offer. As Tony Bennett has said, “this is the

greatest jazz festival that ever happened!”

And, as our partners will attest, the Monterey Jazz Festival provides asignificant marketing opportunity and a great experience for all involved.We’ve developed some creative avenues to partnership, and we’re lookingforward to putting your marketing ideas to work for you.

“The greatest jazz festival ever.” — TONY BENNETT

Dizzy Gillespie at the first Monterey Jazz Festival in 1958

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“…the Monterey Jazz Festival endures as a gathering place for the greats.”— SAN FRANCISCO CHRONICLE

MJF59 2016 Arena Lineup

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FRIDAY NIGHTTribute to Quincy Jones: “The A&M Years”With Quincy Jones as Honored Guest Christitan McBride, Musical Director / John Clayton, ConductorWith special guests James Carter, Dave Grusin, Paul Jackson Jr., Sean Jones, Hubert Laws, Gregoire Maret, Valerie Simpson & the Monterey Jazz Festival Orchestra

Musical AlchemistRichard Bona Mandekan Cubano2016 Grammy Award WinnerCécile McLorin Salvant

SATURDAY AFTERNOONThe Ultimate Tribute to Ray CharlesMaceo Parker featuring the Ray Charles Orchestra & The RaelettesSnarky Puppy KeyboardistCory Henry & The Funk ApostlesBoisterous Blues & BoogieDavina & The Vagabonds

SATURDAY NIGHTTwo Giants Come TogetherBranford Marsalis QuartetFeaturing special guest Kurt EllingMJF 2016 Artist-In-ResidenceTerri Lyne Carrington’s Mosaic ProjectFeaturing Valerie Simpson & Lizz WrightMJF 2016 Showcase ArtistThe Bad Plus Joshua Redman

SUNDAY AFTERNOONCritically-Acclaimed Grammy WinnerGregory PorterThe EpicKamasi WashingtonJazz FuturesNext Generation Jazz OrchestraDirected by Paul Contos with Artist-In-Residence Terri Lyne Carrington

SUNDAY NIGHTPat MethenyWith Antonio Sanchez, Lindo Oh & Gwilym Simcock

MJF 2016 Commission PieceWayne Shorter QuartetFeaturing Danilo Perez, John Patitucci, Brian Blade & the Monterey Jazz Festival Wind EnsembleConducted by Nicole Paiement / Premiering The Unfolding

One Artist, Many VoicesJacob Collier

...and many more! 500 Artists / 100 Shows / 8 Stages

2015 Sales by Location

“Of all the festivals I have attended…this is by far the most welcoming and accessible. At the same time, it remains a well-respected hub of the bleeding edge of jazz music today.”

— SF BANDS AND MUSIC MAGAZINE

Diverse: Of the 40,000 festival attendees, 20% African-American,10% Latino/Hispanic

Educated: 47% have graduate degrees

Mature: 80% are age 45+

Loyal: 43% attending the Monterey Jazz Festival 8 years or more

Our Loyal Fans

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Arena StageThe Jimmy Lyons Stage in the Arena is where it all began—where DizzyGillespie, Billie Holiday, Louis Armstrong, and other jazz legends graced thestage and made history. The Arena seats approximately 6,000 of our mostloyal patrons.

The Jazz TheaterPerfect venue for big screens, entertainment, electronics,gaming, video, or media partners. A jam-packed, 700-seatvenue simulcasting Arena concerts with 7,000 square feetavailable for marketing your project or service.

Dizzy’s Den (pictured)800-seat indoor venue featuring top name jazz artiststhroughout the Festival weekend, open for your marketingefforts for both inside and outside the venue.

The Night Club700-seat home to the future of jazz, showcasing some of thetop young jazz talent from around the world, including thewinners of our world-renowned Next Generation Jazz Festival.

The Garden Stage The Festival’s prime outdoor venue offers a high visibilitygarden setting, packed with 1,500 fans at every show,enjoying music, food, beverages, and the unique MontereyJazz Festival atmosphere.

Coffee House GalleryA 200-seat venue featuring smaller groups in an intimate setting, with fullkitchen and bar, plus an adjacent gallery hosting an MJF-related exhibition.

Education StageThis outdoor stage sits in the food vendor area on the midway and featuresperformances by our Monterey Jazz Festival High School All-Stars andwinners of our Next Generation Jazz Festival, as well as family-friendlyactivities throughout the weekend.

The Courtyard StageLocated just inside the main entrance gates, the Courtyard Stage issurrounded by food vendors and guest seating, making it an ideal place forengaging patrons.

Create a VenueCreate a distinctive venue of your own that engages our patrons or createsa special place to invite your special guests to celebrate the joy of jazz!

Monterey Jazz Festival Venues

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There’s no greaterplace to learn thanon the bandstand.That’s why each yearwe invite over 1,300of the nation’s topstudent musiciansto play their heartsout at the NextGeneration JazzFestival.

Held continuouslyin Monterey everyspring since 1971,the NGJF is broadlyrecognized as aleader in developingthe next generation of professional jazz musicians and enthusiasts. What setsus apart? Internationally-respected jazz artists and educators participate asperformers and adjudicators in the NGJF competition.

Demographics: One of the most inclusive festivalsin the United States, NGJF welcomes performancesby over 75 superior level middle, high school andcollegiate groups of every kind: big bands, combos,vocal ensembles, as well as conglomerate bands.

Over 130 groups apply each year, and from thesethe very best compete for the honor of performingat the Monterey Jazz Festival in September.School groups from at least 20 states, as well asinternational schools from Japan, Australia, Canada,and the Czech Republic. Participating student agesrange from 12-26, with female students making up33%, and males making up 67%.

Beyond the 1,300 students who participate in theNext Generation Jazz Festival, music directors,school administrators, staff, and families alsoaccompany participating ensembles to Monterey.

The free Friday Night Opening Concert, which features the NGJF judges,draws 1,800 students, teachers and members of the public. And the on-siteJazz Expo and College Fair at the NGJF attract music industry-relatedpartners and music education organizations and programs.

Develop the Next Generation of Jazz

“When they stood on the stage on Sunday, they knewthey were playing for their heroes.”— CHRIS BRUYADirector of Central Washington University's Jazz Studies Program

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The Next Generation Jazz Orchestra is the most prestigious of the MJFeducational opportunities, and offers students the opportunity to play onthe Arena stage at the Monterey Jazz Festival and to tour internationallywith a group of the most outstanding student jazz musicians in the country.

The MJF in Noto started in 1989. For nearly three decades, the MontereyJazz Festival has been sending our best student jazz musicians to Japan toserve as cultural ambassadors, and to receive a cultural experience equal to

a study abroad program. In addition, students gain a realistic and insightfulunderstanding of what “being on the road” as a professional performingartists involves.

In addition to the MJF in Noto, our Next Generation Jazz Orchestra hasperformed in Amagasaki, Isesaki, Kanazawa, Kurashiki, at the Kutchan JazzFestival (on the island of Hokkaido), in Maebashi, Nagano, Nagoya,Okayama, Osaka, Saitama, Tateshina, Tokyo, Tomisato, Yokohama, and inmany other cities.

This year the Next Generation Jazz Orchestra will tour Japan from July24- August 8. MJF welcomes corporate partners who are looking for theopportunity to support the development of the next generation of jazzlegends and to share in the benefits of a distinctive and exemplaryinternational exchange.

Everyone says ‘music is the universallanguage,’ but I reallyknow this to be true.I met some of myclosest friends duringthose trips to Japan.The importance of aprogram like this goesfar beyond music and lands on humanityitself.”— AMBROSE AKINMUSIRE NGJO Alumnus, 1999, 2000

Go on Tour with the Next Generation Jazz Orchestra “

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Media Coverage:

31,000,000+ Impressions

520Stories in local, regional, national, international, newspapers, radio, websites and blogs

Website page views:

1,033,000MJF E-blasts:

690,757Impressions

Facebook:

3,256,831Impressions from 24,395 fans

Twitter:

775,000Impressions from 19,000 followers

YouTube:

125,461Minutes watched

SoundCloud:

427,000 Plays / Impressions from 172,000 followers

37,261,910Total impressions

Coverage / Impressions - 2015

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Valued PartnersOver the years, the Monterey Jazz Festival has enjoyed thesupport of an impressive list of corporations including:

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Monterey Jazz Festival Annual Presenting Partner$300,000 Investment(3-year minimum commitment. Investment is negotiable for multi-year partnerships in excess of 3 years)

Marketing Opportunities• Presenting Partner designation for all Monterey Jazz Festival productions/programs (Next Generation Jazz

Festival, Monterey Jazz Festival, Next Generation Jazz Orchestra tours and associated events)

• Category exclusivity and first right of refusal for all renewal periods

• Co-development of custom logo lock-up, verbiage and partnership branding guidelines

• Prominent inclusion of Presenting Partner logo lock-up in produced collateral; marketing, public relations,publicity and promotional materials; and commercial branded goods including:

• Print, TV/video, digital, internet

• Outdoor/indoor signage, staging, seat covers, and apparel

• Inclusion of Presenting Partner verbiage in produced collateral; marketing, public relations, publicity, andpromotional audio spots/mentions including: radio, TV/video, digital, internet and live announcements

• Present digital commercials on two 10’ x 13’ stage screens between sets on the Arena Stage(audience capacity of 6,000)

• Reciprocal links (advertising/customer offers) from Monterey Jazz Festival digital properties (web, email, textmessaging, social media), and customer database access driving Presenting Partner business initiativesthroughout the term of this agreement

• Inclusion of Presenting Partner logo/text on all Monterey Jazz Festival tickets and advertising on print-at-hometickets

• Logo on lanyards

• “Working” credentials for Presenting Partner staff as necessary to execute partnership activities

• Authorization to include Monterey Jazz Festival audio, video, print and digital assets in Presenting Partnermarketing and public relations campaigns. Presenting Partner may record audio/video and/or photograph atevents upon obtaining advance written approval and credentials from Monterey Jazz Festival

• Front cover placement of logo lock-up and double truck-inside front cover ad, in Monterey Jazz Festival-produced event programs (1-page advertising/1-page partnership advertorial) or equivalent as requested

• Three (3) 20’ x 20’ on-site sales/marketing midway locations offering signage display at the Monterey JazzFestival, twenty (20) banner signage locations and stage announcements identifying the Presenting Partner ofFestival events

• Complimentary Festival amenities including: Arena Packages, Grounds Packages, souvenir programs, PremierClub Passes, all-weekend on-site parking passes, V.I.P. guest entry, and access to exclusive mementos

• Private artist meet and greets

• Private backstage and facility tours

• Discounts at the Monterey Jazz Festival store

• One (1) 40’ x 40’ on-site location for Presenting Partner hospitality activities at the Monterey Jazz Festival

VIP Benefits

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Monterey Jazz Festival Stage & Venue Partner$75,000 Investment• Naming of the stage and/or venue for your company at the Monterey Jazz Festival

• Use of your company name in association with the stage and venue name in all Monterey Jazz Festival materials

• Present digital commercials on stage screens between sets on the designated stage (audience capacity of 6,000)

• Your product or service marketed exclusively to our fans

• Category exclusivity for your product or service

• Banners and signage in and around your stage and venue

• Advertising space in the Monterey Jazz Festival Souvenir Magazine

• Inclusion in Monterey Jazz Festival ads, PR, invitations and website

• Complimentary Festival amenities including: Arena Packages, Grounds Packages, souvenir programs,Premier Club Passes, parking passes, V.I.P. guest entry and access to exclusive mementos

• Private artist meet and greets

• Private backstage and facility tour

• Discounts at the Monterey Jazz Festival store

• One (1) 40’x 40’ on-site location for Partner hospitality activities at the Monterey Jazz Festival

• “Working” credentials for Partner staff as necessary to execute partnership activities

• Inclusion in Monterey Jazz Festival e-blasts to over 20,000 fans

• Inclusion in MJF ads, PR, and website with link to your website

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Monterey Jazz Festival Marketing Partner$35,000 Investment• Your product or service marketed exclusively to our fans at all festivals

• Category exclusivity for your product or service

• Your product or service sold to fans throughout the Monterey Jazz Festival weekendand the Next Generation Jazz Festival weekend

• 20’ x 20’ prime real estate for your tent or booth at the Monterey Jazz Festival; additional space available

• 10’ x 10’ prime real estate for your tent or booth at the Next Generation Jazz Festival

• Banners and signage in and around your site

• Discounted VIP packages for your clients and special guests

• Tickets to the Monterey Jazz Festival

• Parking passes for the Monterey Jazz Festival

• Advertising space in Monterey Jazz Festival Souvenir Magazine

• Advertising space in the Next Generation Jazz Festival Program

• Inclusion in Monterey Jazz Festival e-blasts to over 20,000 fans

• Inclusion in MJF ads, PR, and website with link to your website

• Exclusive use of partnership for your own marketing efforts

Monterey Jazz Festival Sampling Marketing Partnership $15,000 Investment• Your product or service marketed to our fans

• Sample and sell your products or services on prime Monterey Jazz Festival real estate

• Exclusive banners and signage in and around your site

• Discounted VIP packages for your clients and special guests

• Discounted ad space in Monterey Jazz Festival Souvenir Magazine

• Inclusion in Monterey Jazz Festival website, with link to your website

• Tickets to the Monterey Jazz Festival

• Parking passes to the Monterey Jazz Festival 12

Next Generation Jazz Presenter$50,000 Investment

Next Generation Jazz Festival• Presenter of the Next Generation Jazz Festival

• Co-development of custom logo lock-up, verbiage and partnership branding guidelines

• Prominent inclusion of Presenting Partner logo lock-up in produced collateral; marketing, public relations,publicity and promotional materials; and commercial branded goods which might include:


• Outdoor/indoor signage, staging, and apparel

• Present digital commercials on 10’ x 13’ screen on main stage (audience capacity of approx. 1,500)

• Reciprocal links (advertising/customer offers) from Monterey Jazz Festival digital properties (web, email,text messaging, social media), and customer database access driving Presenting Partner business initiativesthroughout the term of this agreement

• 10 reserved seats at the Opening Night Judges Concert and post-concert reception

• 6’ table at premier location at the event

• Designate an activation activity with student participants

• Social media and on-stage shout outs

• Full page color ad in Next Generation Festival Program

Next Generation Jazz Orchestra• Presenter of the Next Generation Jazz Orchestra at events and tours, including their performance at the Monterey

Jazz Festival in September, regional appearances, and the tour to Japan, which will include a showcase at theMonterey Jazz Festival in Noto among other live events

• Prominent inclusion of Presenting Partner logo lock-up in produced collateral; marketing, public relations,publicity and promotional materials; and commercial branded goods which might include:


• Outdoor/indoor signage, staging, and apparel

• Present digital commercial on stage screens on the Arena Stage at the festival before the Next Generation JazzOrchestra plays on Sunday afternoon (audience capacity of 6,000)

• Complimentary Festival amenities including: Arena Packages, Grounds Packages, souvenir programs,Premier Club Passes, and parking passes

• Private meet and greet with Artist-In-Residence

• Opportunities to watch private NGJO rehearsals

• Discounts at the Monterey Jazz Festival store 13

Next Generation Jazz FestivalLyons’ Den$10,000 Investment• Presenter of Scholarship Awards

• Presenter of the Opening Night Judges Concert (1,800 attendance)

• Co-branded with Monterey Jazz Festival as the exclusive event host on invitations and event signage


• Advertisement on Festival stage screens


• Designate an activation activity with student participants

• Company logo on Festival tee-shirt

• Company recognition in all event publicity

• One-time use of the NGJF e-mailing list

• Logo on event program guide, festival signage, and MJF e-newsletter distributed to 20,000+ individuals


• Logo and link on NGJF website (10,000+ views during the event)

• Full page color ad in Festival Program

Dizzy’s Orbit$5,000 Investment• Naming rights to one of the festival venues









• Full page color ad in Festival Program14

Next Generation Jazz FestivalBrubeck’s Ensemble$2,500 Investment







• Logo and link on NGJF webpage (10,000+ views during the event)

• Half-page color ad in Festival Program

Sarah’s Circle$1,250 Investment

• Present scholarship in company name

• 6 ft. table at the event



• Quarter-page ad in Festival Program

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Monterey Jazz Festival Auction or Raffle Donation / Program Ad OrderYes! We will contribute the following item(s) or service(s):

_____________________________________________________________________________________________________

Fair market value of donated item(s): $ _____________

Contact Name___________________________________ Title_________________________________________________

Organization and/or name as you wish to be recognized____________________________________________________

Address_______________________________________________City______________________State/Zip______________

Day Phone________________________________E-mail_________________________________

Please check one: I/We have enclosed the item or will deliver the item(s) to the Monterey Jazz Festival.Please deliver your contribution to: 9669 Blue Larkspur Lane, Ste. 204, Monterey, CA 93940

I/We will need the Monterey Jazz Festival to pick-up the item(s).

2016 Next Generation Jazz Festival Program Ad Full-page Color $ 1000

(Trim - 8.5”w x 11”h / Full - 7.25”w x 9.75”h / Bleed - 8.75”w x 11.25”h)

Half-page Color $ 500(Horiz. 7.25”w x 4.75”h) (Vert. 3.5”w x 9.75”h)

Quarter-page Color $ 250(3.5”w x 4.75”h)

Next Generation Jazz Festival Program ads must be received by February 27 for inclusion in the program.

Payment Method: Check enclosed (Please make payable to Monterey Jazz Festival) Please charge my: VISA MASTER CARD American Express

Card number: _________________________________________ Exp. date: ______________CRV code: ______________

Name on Card: _______________________________________________________________________________________

Signature: ___________________________________________________________________________________________

All net proceeds support the Monterey Jazz Festival's efforts to enhance the legacy of music through its year-roundyouth jazz education programs.

Thank you for supporting the Next Generation Jazz Festival!

Contact: Monterey Jazz Festival - 831.373.3366 / montereyjazzfestival.org 16

download the 2016 partnership prospectus

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